The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

SEM 230

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

PPC 212

Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

SEM 144

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. PPC Keyword Value.

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice Search

SEM 52

SEM Optimization Techniques: Are You Overpaying Google? [eBook]

QuanticMind

The most powerful tool, though, is unquestionably keyword bids. SEM bidding optimization is the most significant way to achieve peak performance in paid search. The old folder model was a great way to optimize PPC bids in the past, but it has since become outdated.

SEM 56

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords.

PPC 226

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place. No one match type will be right for all keywords and all campaigns.

PPC 240

7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities. Another major benefit of using Bing for SEM is lower competition. Manage Your Bing PPC Account Separately.

SEM 40

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Want more leads?

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Mistake #9: Going general with keywords, then narrowing. This gives us more information about every keyword and allows us to cost-effectively grow.

PPC 225

Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Keyword Analysis and Valuation.

SEM 52

The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. Benefits of PPC. The answer is: keywords have become increasingly competitive. Search Engine Marketing (SEM).

PPC 80

Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

SEM 40

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of PPC. That’s where PPC can help.

SEM 52

Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations.

SEM 40

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. Finally there is call to action (the URL),” Paras Chopra discusses the attributes of an effective PPC ad and how to create one by optimizing each element of the ad.

SEM 206

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools. Google Ads Keyword Planner. Google Ads Keyword Planner.

How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. PPC Budget Forecasting.

SEM 52

How QuanticMind’s Data Integrations Empower Peak PPC Performance

QuanticMind

A company’s PPC performance can be evaluated by many different factors. Regardless of what the outcomes are, these key performance indicators, or KPIs, need to be brought into your SEM solution. Using your source of truth for PPC performance.

PPC 52

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Answer: “Adapting to change is a constant in the digital world, especially in PPC advertisement. Years in PPC : 5.

PPC 56

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords.

PPC 278

4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Keyword Expansion. The first step to increasing campaign spend is to expand your keyword focus.

SEM 52

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. PPC optimization involves auctions.

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

QuanticMind

With so many nuanced opportunities to capitalize on and so many industry developments to stay abreast of, one of the most valuable skills to develop as you grow your career is performing regular PPC program audits across Google Ads, Bing, and Google Analytics et al.

PPC 52

Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing.

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. SEM changes take effect in a matter of minutes. • You can add and drop keywords on the fly. • by PPC Hero.

PPC 214

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of PPC. That’s where PPC can help.

SEM 52

Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Fathom

When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. … Read the rest The post Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in the SEM space are related to significant changes around personal data — including new, stringent global privacy regulations, the onslaught of consumer information, hyperpersonalization and a slew of resulting data privacy issues. The post Five SEM Highlights of 2018 appeared first on QuanticMind.

SEM 40

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

Search 237

The Six Steps to Machine Learning PPC Bidding Optimization

QuanticMind

PPC Bidding Optimization has come a long way over the years. It’s focus is machine learning PPC. Our new guide to modern bidding, using QuanticMind’s calculation stages as a model and exemplar, explains the concepts and process of fully optimizing PPC bid management.

PPC 52

How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight.

SEM 71

How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. For example, a user located in Los Angeles searched for “keyword A” and upon arriving at the homepage, clicked through a few product pages and then left.