Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Are searchers even looking for long form content on this topic? It’s an art and a science. But how do you know for sure?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Webbiquity

APRIL 13, 2022

Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. Understand the context behind keywords. The intent behind these keywords will likely differ from consumers performing similar searches.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Contently

MARCH 14, 2023

” If you want to turn SEO into your personal cash cow, you need quality content – plus you’ll need to follow some SEO recommendations to set your site apart from competitors. The report has a lot to do with site speed and page speed, or how fast a page loads.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Finding your content is the first step, but you also want visitors to spend time on your site and engage.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords? Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

ClearVoice

SEPTEMBER 12, 2022

Fortunately, keyword benchmarking isn’t as complicated as you think, but it does require some planning, measurement, and tracking. Metrics used to benchmark keywords. Number of keywords in the top 20. How many keywords do you currently rank for? If you increase your keywords, you are doing something right.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Brightedge

MARCH 31, 2022

If you’ve been optimizing your site for any length of time, you’ve likely encountered them. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. Have you ever typed a simple question into a search engine—something like “How long does it take to bake a potato?”—only

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Marketing Insider Group

JUNE 13, 2023

Refine your keywords: You should regularly check whether your keywords are working well and drop poor performers. Targeting more long-tail keywords can lead you to a more motivated audience. Still, inbound marketing with excellent content delivers the lowest cost per lead with long-term ROI.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Adobe Experience Cloud Blog

JANUARY 9, 2020

The average voice search query is about 29 words long. Tip #2: Become Mobile Friendly + Improve Site Speed. It’s essential to remember that site speed goes hand-in-hand with your optimized mobile experience. You perform a search on your mobile device, and the web page is taking too long to load. Sounds good, yeah?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords? Ankle socks. No-show socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Brightedge

JANUARY 25, 2024

Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Navigate the Channel

SEPTEMBER 7, 2023

In the ever-evolving landscape of Search Engine Optimization (SEO), the question of whether keywords still hold significance is one that frequently arises. With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Information on this report includes how people arrive on your site, where they go from your landing page, and where the most frequent drop-off points are. The report looks like this: Image Source.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Exo B2B

MARCH 19, 2024

As mentioned above, you can expect to see a drop in your organic visits; EMS favors zero clicks (when a user performs a search and obtains the information sought without directly visiting the site(s) concerned). This means : Privilégier les «long tail keywords» (mot-clé longue traîne).

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

seo.co

MAY 15, 2023

The Longtail in SEO is Dead The longtail has always been the SEOs secret weapon: Use keyword research to find low-competition, low-volume keywords where you can quickly and easily dominate competitors for niche-related queries. They also make up the majority of the long tail, which is now more likely to be dominated by machines.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Top Rank Marketing

OCTOBER 30, 2023

Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. High-quality and relevant backlinks can boost your site’s authority and search engine rankings.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 95

Keywords Paid Content SEO Lead Scoring 95

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Keyword Search Volume Overview. Information to create site traffic estimates.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Sprout Social

APRIL 7, 2021

This tells you where visitors are coming from, specifically those who found you through other sites rather than navigating directly to your page. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Keyword-informed content.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. It’s about more than just generating a list of potential keyword-related topics and ranking them in terms of volume.

SEO 111

SEO Research Enterprise Management Tools 111

Valasys

OCTOBER 2, 2023

Tip 1: Keyword Research and Optimization Conducting Effective Keyword Research Proper keyword exploration is the foundation of successful SEO. Identify applicable keywords that your target audience is likely to use when searching for businesses like yours. How long does it take for results from local SEO efforts?

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Contently

JANUARY 17, 2020

High-ranking content creates long-term value for your brand. When you invest in content and a strong SEO strategy, you drive more and more valuable traffic to your site over time, resulting in compounding returns on your content marketing investment. Traditional keyword stuffing is now terrible for your SEO.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Only B2B

MARCH 10, 2022

The study not only established them as a leader in their area, but it also increased the exposure of their website and resulted in attention from 38 various media sites. Use dynamic pages and content that adapt to your visitors’ needs to customise the shopping experience on your site: Name Location Industry Company.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. So do blog posts.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.” SEO can help you in a pinch too.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. Understanding your customer will help you define what content to create and which keywords to target. Now, you need to start finding more specific topics based around keywords people search for that will interest them.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. Understanding your customer will help you define what content to create and which keywords to target. Now, you need to start finding more specific topics based around keywords people search for that will interest them.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

ClearVoice

SEPTEMBER 29, 2022

Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Keywords are the terms or phrases that people type into Google Search to find what they’re looking for. When it comes to ranking a blog post, keywords are still important — but you don’t want to use just any keyword.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. Money Keywords vs. Total Keywords. Please help.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Only B2B

NOVEMBER 1, 2020

To deal with this many syndication networks use the canonical tags, this saves our site from penalty. Long Tail Keyword. For a small to mid-scale business Long tail keyword is a way to go, because it is easy to identify the intent of these keywords. But what about duplicate content?

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Adobe Experience Cloud Blog

AUGUST 17, 2017

By factoring previous searches and viewing history into account, Google can present users with results from their preferred sites which they are most likely to visit. Keyword Tracking. One way personalization has changed SEO is that it makes keyword rank tracking more difficult. How to Optimize for Personalized Search Results.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

ClearVoice

MARCH 3, 2021

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords.

Long Tail Marketing 52

Long Tail Marketing Keywords Click Rate Conversion Rate 52

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. These users are looking for a specific site and attempting to reach it.

Intent 115

Intent Planning Tips Long Tail Marketing 115