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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends. Caterpillar Inc.

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Your 2021 Guide to Internet Marketing

Sharpspring

Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. What Is Internet Marketing? We’ll get into them here.

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Internet and AI: similarities 22 years apart!

Exo B2B

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off.

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Scaling a Business: How to Climb to the Summit of Success

Vision Edge Marketing

And it can be particularly challenging because it often involves expanding into new markets, developing new products or services, and managing larger teams. In the business world, this translates to conducting research and assessing the market and competitive environment. Why is scaling important ? Here are several reasons.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

If the metaverse is the new frontier of the internet, it currently resembles the Wild West. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. NFT giveaways, in-experience currencies, etc.).

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Good morning: Living in a world without cookies

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and won’t a cookieless world seem strange?