Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Intent Data Lead Gen Intent Lead Ranking 62

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP).

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Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Intent Data Intent Event Marketing Marketing AI 62

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. What is Intent Data?

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Intent Data Marketing AI Analysis Intent 52

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

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Intent Data Intent Buy B2B Thought Leadership 98

Binary Demand

FEBRUARY 15, 2024

The choice of data type depends on the product, intent data provider , service, and sales approach. These insights aid businesses in comprehending their target market, spotting potential customers, and customizing marketing and sales tactics. Moreover, intent data has emerged as a potent tool to pinpoint accuracy in audience targeting.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Buyer Intent Intent Data Intent Work Management 118

SalesIntel

SEPTEMBER 13, 2021

But as a result, they face a blind spot that leads to inaccurate lead qualification. . The Blind Spot in Lead Qualification. This is a major blind spot in your lead scoring system, and your sales staff is left scrambling to catch up when you eventually identify the lead. How to Find Buyer Intent Data. Want to get started?

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Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

NetLine

JUNE 5, 2023

If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill off , without hampering or even slowing down our customer identification and tracking capabilities. We’ve talked quite a bit about it of late.

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Intent Data Intent Top of Funnel B2B Sales 52

DotDigital

JUNE 18, 2021

Customer intent was the theme of our latest release, but we think it’s time to step back and understand what exactly we mean by the term, and what it means to our marketing strategies. For ecommerce brands, in particular, customer intent is the holy grail. What is customer intent? How do you identify customer intent?

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Intent Ideal Customer Profiles Lead Ranking Planning 99

KoMarketing Associates

APRIL 18, 2019

For this reason, marketers need to be mindful of the search-intent of B2B buyers as they target keywords, craft ad copy, and landing page destinations. Although 77 percent of customers say they can spot PPC ads, they often choose to click through to learn more about business offerings. Marketers and the Benefits of PPC Ads.

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PPC Customer Surveys Paid Search Agency Intent 121

Brightedge

NOVEMBER 30, 2021

When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. Understanding keyword search intent is highly valuable when creating content for the website; by doing so, you can ensure you are creating content that is useful and relevant to your target audience’s needs.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Liveintent

MARCH 14, 2022

Not to mention they increase purchase intent by 18% and generate 9% higher brand affinity than standard banner ads. Find the sweet spot between augmenting its direct-sold strategy and upholding a reader-friendly experience. So, they’re clearly a win-win for everyone. Minimize operational friction.

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Paid Search Agency Ads Banner Ads Curation 62

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Televerde

DECEMBER 7, 2020

A CRM is especially useful for spotting and removing bad leads because it syncs all your data into one convenient location. Plus, machine learning allows AI lead scoring tools to improve over time, so they get better at spotting bad leads the longer you use them. Every organization has more data on leads than they know what to do with.

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Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 59

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. How to spot buying signals. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? What is intent data?

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Buyer Intent Intent Data Intent Work Management 62

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

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Intent Data Intent Top of Funnel Enterprise Management 52

Moz

SEPTEMBER 20, 2020

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Oftentimes, the keywords and the intent simply don’t match. Oftentimes, the keywords and the intent simply don’t match. What is search intent? Why is search intent important for SEO?

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Intent SEO SERP CMS Development 75

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Martech Advisor

OCTOBER 2, 2019

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Have you started to notice blind spots in your sales funnel? One of the biggest causes of sales funnel blind spots is lack of understanding. So, what can be done to plug these blind spots?

Top of Funnel 54

Top of Funnel Sales Qualified Leads Marketing Automation Services Funnel Advertising 54

ClearVoice

MAY 18, 2022

Search intent is a crucial component of SEO that doesn’t get the attention it deserves. Search intent pertains to the reason why a user searches the web. By understanding search intent, marketers can create intent-based content that perfectly aligns with the audience’s short-term goals. 4 types of keywords intentions.

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Intent Top of Funnel Burn Rate Business 59

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

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Intent Data Ideal Customer Profiles Intent Bombora 52

PathFactory

DECEMBER 7, 2018

The ingredients of a qualified lead can be boiled down to two things: fit and intent. Intent is a crucial piece of the puzzle. Intent is the signal of sales readiness, of interest, openness, and true opportunity. When you combine fit with intent, it’s incredibly powerful. Great fit but no intent?

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Top of Funnel Ideal Customer Profiles Lead Ranking Marketing Qualified Leads 68

Moz

JULY 20, 2020

Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. Adopt a Tiered Approach. Related: 4.

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Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Your Turn What ways have you found to check your blind spot?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. What ways have you found to check your blind spot? Social Media Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Optinmonster

DECEMBER 20, 2023

It’s like having a map where X marks the spot for SEO treasure. Step #2: Assess Keyword Metrics The best keywords for SEO should hit the sweet spot between being popular and being easy to rank. There are typically four main types of search intent: Navigational Intent: Here, users know their destination.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

Intent 67

Intent Buy Account Based Marketing Work Management 67

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

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Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. At my agency, we prefer a hands-on method to keep our database spot-on. Intent data. Deep intent data can boost conversion rates from 6% to 10% , per Gartner.

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Outreach Effectiveness CAN-SPAM Domain 113

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences. The Power of Data-Driven Creative. Industry Activity.

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Paid Search Agency Intent Data Privacy Marketing AI 53

Strategic-IC

OCTOBER 30, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Consider Buying Intent For Contextual, Relevant, Resonant Campaigns. Creating Greater Value Campaigns.

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