QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Hubspot

JUNE 5, 2019

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Ecommerce PPC.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

illumin

MARCH 26, 2024

Impactful pay-per-click (PPC) keywords are about more than selecting popular words, they’re about understanding user intent and behavior patterns to create a meaningful connection. A strong understanding of search intent also lets marketers create better-targeted Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

seo.co

NOVEMBER 22, 2021

It’s about matching low and no-volume keywords with search intent in your title, H1 and meta descriptions. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. And this is how the long-tail keywords come to your rescue.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

ClearVoice

SEPTEMBER 12, 2022

There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways. Short tail keywords. Short-tail keywords are one or two-word search terms that are very hard to rank for. Also, because so much traffic can come from short-tail terms, it is often less targeted.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

QuanticMind

FEBRUARY 19, 2020

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond. Target High Purchase Intent Keywords. Promote Travel Experiences.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Ensure fast loading times and mobile-friendliness.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

QuanticMind

OCTOBER 23, 2018

As a result, it’s now vital for marketers and businesses to start thinking about how they can optimize their PPC ad campaigns for these types of search engine queries. Google Voice Search and PPC: A Winning Combination. In fact, most voice search queries are more than five or six words long. The reason?

PPC 40

PPC Ads Google Optimization 40

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? Your website or as a content creator aims to deliver content that targets explicitly that intent. Why Is It Important? How does it Affect Conversions?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

seo.co

NOVEMBER 1, 2021

A higher click through rate usually shows the term is very targeted and good for hitting search intent. Cost per click indicates average estimates for what PPC advertisers are paying on a per click basis for those terms. This is why we heavily advocate for targeting long-tail keywords in your SEO campaigns.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

QuanticMind

NOVEMBER 13, 2018

Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals. And one of the most important types of data for driving sales and marketing insights is intent data. . What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

PPC 40

PPC SEM Marketing Budget SEO 40

Marketing Insider Group

NOVEMBER 7, 2022

How long do they stay? Research your SEO rankings and positions against those “short-tail” keywords. Look at search intent such as commercial intent (see below). Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar. How deep do they go?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. WordStream offers a set of free (as well as fee-based) tools to help find and group keywords, as well identify negative keywords for PPC advertising campaigns.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

KoMarketing Associates

MAY 21, 2019

Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive. Focus on long tail terms that take buyers along the journey and better match intent. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Televerde

DECEMBER 1, 2020

By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. You can also pinpoint general search intent by conducting branded keyword research for your own organization. Optimize PPC Keywords and Associated Landing Pages. Long-form thought leadership content is key.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Directive Agency

DECEMBER 5, 2018

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Do the keywords show high user intent?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Launch Marketing

JANUARY 27, 2021

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Create a marketing plan that will meet and exceed your organization’s strategic goals.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Unbounce

JUNE 1, 2021

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Most B2B sales cycles are long and complex. Failure to Nurture Leads Correctly.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Directive Agency

DECEMBER 5, 2018

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Do the keywords show high user intent?

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

seo.co

FEBRUARY 10, 2021

It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

DAGMAR Marketing

NOVEMBER 17, 2021

Most users performing high-intent searches on Google have probably already made up their minds about two things–they are interested in a product or service your business offers and they are exclusively interested in finding it in your service area. Types of PPC Ads. This could possibly be due to the variety of PPC ads to choose from.

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

QuanticMind

OCTOBER 19, 2018

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns.

PPC 40

PPC Pricing Price Work Management 40

Brightedge

JUNE 3, 2020

Rather than spending advertising budget traditional ads, brands can leverage digital marketing opportunities in SEO & PPC channels during this time. Utilizing keywords through your content that will produce high intent is important to the success of your content.

Research 80

Research SEO B2B Long Tail Marketing 80

Outbrain

AUGUST 27, 2018

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1: How to do it?

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

Hubspot

JANUARY 29, 2020

It looks like this: For each keyword suggestion, Google's keyword planner will also give you information such as average monthly searches, competition, and the PPC bid range. It's still a useful column because if people are bidding on a keyword, that means there's commercial intent that's more likely to convert. Analyze search intent.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. These insights can be as simple as human wants/needs, geolocation, and basic demographic information, to more specific insights such as buying intent and even behavioral patterns. Image credit: e-tailing.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

seo.co

FEBRUARY 24, 2022

I always like to use Amazon as the perfect example of targeting the long tail. ” and “what is the user intent of those traffic-driving keywords?” Not really, but if you have the long term vision in mind, be aware that things will look very drab for the first few years. Implement a PPC Strategy.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Unbounce

APRIL 10, 2019

According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). Hawke Media executed a strategic content promotion plan, using long-form content to raise awareness in the first stage. Combine PPC and SEO. You can even take this up a notch.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Directive Agency

APRIL 15, 2022

It’s relatively low competition (no one else is optiziming for my name) and high-intent individuals who may want to hire me are going to use it. I also know, however, that existing clients have found me using “business writer” and “PPC copywriter.” It’s important to analyze your queries for search intent and potential value.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. Marketers can leverage AI to better understand user intent and tailor their content and ads accordingly. Building trust with users by respecting their privacy is crucial for long-term success.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65