Zoominfo

AUGUST 16, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? Pretty cool, right?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Zoominfo

OCTOBER 13, 2023

There are six ways to meet the lawful basis requirement : Consent Contract Legal Obligation Vital Interests Public Task Legitimate Interest The GDPR states that all lawful bases are equally valid, meaning that no one lawful basis takes precedence over another.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Oktopost

JANUARY 25, 2024

Leverage social media intent signals Integrating social intent signals into your marketing and sales strategies isn’t just a smart move; it’s a game-changer for understanding your audience and sparking genuine interest in your products or services.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data. Benefits of Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Heinz Marketing

APRIL 5, 2023

Criteria to consider: Firmographics Geography Industries/Verticals Company Size Buying intent Signals or Situational Triggers Technographics Competitor products in use Current tech stack Based on the industries within your ICP, who among them are going to be the decision makers?

Ideal Customer Profiles 102

Ideal Customer Profiles Intent Signal Work Management Verticals 102

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. individuals) consuming it.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. “The Intent] can certainly help when identifying accounts, but it’s very one dimensional.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. The ability to compare past activity with present activity and narrow down location of intent.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. With a solution like ZoomInfo Workflows , your sales reps can automatically feed contacts into their nurture campaigns, based on triggers they determine, including intent signals, news alerts, and page visits.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Martech

FEBRUARY 14, 2023

Back-in-stock notification A back-in-stock notification request is a strong signal intent signal. ” Each can give you a valid reason to be in your customers’ inboxes between campaigns. This email exemplifies the basic concept of customer service. But that’s not what they’re designed to do.

Eye-Tracking 128

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 128

6sense

NOVEMBER 19, 2021

And validating them. As buying teams engage directly with your brand or express intent signals online, modern technology can ingest this data and continuously, intelligently assign accounts to segments whose criteria they match. Now that you’ve established foundational segments, you can further narrow your intent focus.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

SalesIntel

MARCH 1, 2024

This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data. Their database includes B2B emails, B2B direct dials, and intent data, providing users with a wide range of options for their prospecting needs.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

AUGUST 2, 2023

This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data. Their database includes B2B emails, B2B direct dials, and intent data, providing users with a wide range of options for their prospecting needs.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

PureB2B

MAY 19, 2022

that use buyer intent signals to help you decide the best time to reach out to prospects. Help those who are in the awareness, interest, and consideration stages of the funnel by providing educational content, while reaching out to those who are clearly in the intent and evaluation stages.?. You can also use? To learn more,?

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. “In

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Engagio

JANUARY 7, 2019

While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. Leverage intent signals to drive segmentation for your marketing programs. What intent deserves immediate action?

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

SWZD

SEPTEMBER 17, 2019

Today’s latest trends and tactics identified across more than 200 B2B brands validate how ABM could be mapped out to reach target accounts across a variety of channels, resulting in a cohesive customer experience and an increase of marketing-generated revenue. .

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

ClickZ

OCTOBER 27, 2020

And through identity resolution, they ensure validated user identity without cookies. Rather than simply adding someone to an “auto-intender” audience because she visited Cars.com, second-party data provides transparent, reliable audiences based on real intent signals such as requests for test drives or lease information.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

DealSignal

OCTOBER 26, 2022

Maintaining the validity of information when handling large quantities of data is the most common issue data vendors face. Intent data How many different types of data are you accessing? The use of intent data by go-to-market teams has grown significantly and is predicted to be one of the top B2B trends in 2023.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Valasys

JUNE 25, 2019

On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams. The intent signaling of the prospects is tracked with the help of website analytics as well as the third-party tools. . Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

SalesIntel

JULY 14, 2022

Decipher Intent. If you’re utilizing a B2B data provider that offers it, be sure to take advantage of intent data. Look for intent signals with your event to find companies who might be interested in attending, but are not registered attendees or might not have the budget to attend. . Validate Visitor Data.

Conference 52

Conference Contacts Personalization B2B 52

DealSignal

JULY 17, 2023

Rather than building never-ending-lists of infrequently verified data, B2B businesses should focus of B2B data tailored to the core drivers of a business and the buying intent of their customers to supercharge their revenue stream. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

NetLine

AUGUST 16, 2019

One simple way to validate compliance and validate data acquisition methods is to see if you can subscribe to the vendor’s mailings in any way. The industry is packed with companies that are selling or re-selling user data scraped from intent signals captured via cookie tracking and other involuntary sharing of data.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

DealSignal

JULY 19, 2023

Rather than building never-ending-lists of infrequently verified data, B2B businesses should focus of B2B data tailored to the core drivers of a business and the buying intent of their customers to supercharge their revenue stream. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Rather than building never-ending-lists of infrequently verified data, B2B businesses should focus of B2B data tailored to the core drivers of a business and the buying intent of their customers to supercharge their revenue stream. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions. The data from Informa Engage is regularly edited & modified to ensure quality validation across all data sources.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Terminus

OCTOBER 29, 2021

We call them “hypotheses” because we use a validation survey to validate if the value proposition resonates with our clients. 5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 Content download is not a signal of buying intent.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

SEPTEMBER 21, 2016

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Intent signals come from a variety activities. That action of putting an item into the cart shows clear purchase intent.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28