Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Valasys

JULY 17, 2020

In order to deploy a highly-personalized content strategy to scale-up your lead generation endeavors, you can consider the following techniques: Adopt a data-driven approach, prioritize intent-data and use the demographic, firmographic, technographic, psychographic, and other vital data points as and when feasible.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

6sense

DECEMBER 9, 2021

We do that by picking up on hard-to-detect patterns and using natural language processing (NLP) to parse out the signals and derive insights on advanced technographics, market intel, and contact data. Instead, AI and Big Data plow through millions of data points to recommend the next best action.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

SalesIntel

MARCH 22, 2023

Firmographic data can be used to segment your audience based on their specific business needs and challenges. By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Assimilate the intent Data for Targeting : . Using Intent Data With Content Strategy : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 9, 2020

A predictive content strategy in-turn is based on the first & third-party intent-data. & & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MARCH 6, 2020

Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us to unravel the trajectories to perennially healthy sales pipelines & optimize your marketing ROI. The post 4 Perils of Decoupled Data Regulation & Customer Experience appeared first on Valasys Media.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

DECEMBER 16, 2019

Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

MAY 27, 2020

” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

APRIL 15, 2020

Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Need help with prospecting and converting your leads down the sales funnel? Read more on Everybody Loves a Personalized Email. Contact us. The post #10 Best Practices for Effective Lead Nurturing appeared first on Valasys Media.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Heinz Marketing

AUGUST 5, 2021

Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. See how accounts are engaging over time with Heatmaps and the Deal Story.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Terminus

JUNE 11, 2021

Terminus’ exhaustive data on tens of millions of businesses allows you drill down to the exact right accounts First-party data. Bring all your existing data, regardless of the platform, into Terminus to find the best segment Psychographics. Target accounts that are already in-market with Bombora and G2 integration.

Marketing Analytics Tools 57

Marketing Analytics Tools Top of Funnel Generation Bombora 57

Heinz Marketing

SEPTEMBER 19, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are live, if you are watching us live on LinkedIn today, very excited that you’re here. If you are joining us live on LinkedIn, you have an opportunity to be part of the show.

Top of Funnel 102

Top of Funnel Ideal Customer Profiles Demand Generation Marketing AI 102

SalesIntel

APRIL 11, 2024

Psychographic segmentation refers to the ideas and views that differentiate clients. LinkedIn Sales Navigator: Use LinkedIn Sales Navigator’s advanced search options to identify potential leads that meet your ICP criteria. Behavioral segmentation refers to activities and behaviors that separate purchasers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Psychographic segmentation refers to the ideas and views that differentiate clients. LinkedIn Sales Navigator: Use LinkedIn Sales Navigator’s advanced search options to identify potential leads that meet your ICP criteria. Behavioral segmentation refers to activities and behaviors that separate purchasers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Unbounce

AUGUST 6, 2021

Jump on Quora, Twitter, Instagram, Reddit, LinkedIn, and YouTube to find out what your audience is curious about and how they engage with those topics online. Though this isn’t as clear-cut as age and location data, these aspects of your audience are key to scripting messages in the context of their problems. Other Social Channels.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Valasys

JANUARY 24, 2020

Targeting & hyper-targeting of the prospects can be done based on their demographics, firmographic, psychographic & technographic insights & can be further refined by implementing intent-data & ‘fit-data’. Depending on your niche your target social platforms may be on several channels across the web.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Valasys

APRIL 17, 2020

An effective way to use content marketing to acquire precious external business information is to research the demographic, firmographic, technographic, psychographic and other details about specific organizations. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Unbound B2B

JANUARY 11, 2023

Focus on LinkedIn marketing LinkedIn is the best social network for B2B businesses to hang out with their targeted audiences. Over 57 million businesses are already on LinkedIn, making it easy to build your community. Besides this, LinkedIn helps you build a personal connection with your audience. Strategy 2. Strategy 4.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This facilitated attribution for all LinkedIn ads in one place.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. The ‘fit’ & intent-data. Competitive benchmarking is also essential when one thinks of perfecting his content distribution strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Terminus

JANUARY 8, 2021

Leverage Intent Data: Target account lists don’t have to be static. In fact, they’re better if they’re dynamic with target accounts automatically flowing in and out of campaigns based on the various intent signals they’re demonstrating. Engaged Accounts. Make Sales and Marketing Teams Best Friends.

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

Valasys

APRIL 3, 2020

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers. This helps in audience segmentation and in identifying the unique attributes of each segment.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Valasys

SEPTEMBER 20, 2019

To create viral content in the form of blog posts or even for leveraging viral video content, marketers can segment & sub-segment their audiences based on their demographics, technographics, fit-data, firmographics as well as their psychographic behavior & researching habits across omnichannel.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

SalesIntel

FEBRUARY 19, 2024

In contrast, SalesIntel prioritizes data accuracy, minimizing the risk of encountering unreliable information and optimizing sales efficiency. relies solely on data scraped from LinkedIn, SalesIntel adopts a more comprehensive approach by sourcing data from multiple reputable channels. Furthermore, while Seamless.ai

Marketing AI 52

Marketing AI Pricing Price Intent Data 52

SalesIntel

JANUARY 3, 2023

SalesIntel offers 95% data accuracy and has the highest number of human-verified work mobile numbers in the industry. Intent Data . SalesIntel also offers Company Surge® Intent data powered by Bombora. With Seamless.ai, you don’t get access to intent data.

Marketing AI 52

Marketing AI Intent Data Bombora Pricing 52