Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 232

Work Management Marketing Management Marketing & Strategy Planning 232

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media 106

Social Media Template Work Management Marketing Management 106

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

OCTOBER 5, 2020

Consumers can be more selective in the brands they want to patronize. Brands must deliver the right message to the right audience at the right time. Content marketing agencies can help build a successful strategy for this. After all, 71% of consumers will spend more money to support a brand they trust. Do your research.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

Social Media 98

Social Media Acquisitions Media Marketing & Strategy 98

Convince & Convert

MAY 9, 2024

Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans. If “podcasts about brands” were a category, it would be one of the three most popular podcast genres in the country. Brand credibility.

Brand Identity 114

Brand Identity Branding Advertising Agencies Allocation 114

Marketing Insider Group

OCTOBER 27, 2021

But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. Here are three actionable think-plan-grow steps that leading B2B marketing professionals take when establishing a Conversational Marketing strategy. Let’s discuss.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

illumin

APRIL 3, 2024

illumin was so thrilled to be a part of Brand Innovator’s Leadership in Brand Marketing Summit @ SXSW from March 7 to 11, 2024. The event kicked off on day one with The Impact of New AI Developments on the Future of Marketing Panel , moderated by Alex Genov , Head of Marketing Insights and Customer Research, Zappos.

Brand Identity 52

Brand Identity Branding Storytelling Marketing & Strategy 52

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Ideal Customer Profiles 126

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 126

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. 4 Steps to Developing Your Employee Advocacy Strategy Overcoming Regulatory Hurdles with Oktopost Summing It Up Why Launch an Employee Advocacy Program? Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

MAY 13, 2024

Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. Product improvement Similarly to the feedback loop benefit, tech companies can iteratively improve their products by harnessing insights from user communities.

Communities 102

Communities Paid Search Agency Peer-to-peer Work Management 102

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.

Work Management 138

Work Management Marketing Management Paid Search Agency Companies 138

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. Retargeting is particularly powerful because it allows for personalized and tailored messaging based on the user’s previous interactions with the brand. Understood?

Paid Content 91

Paid Content Campaigns Allocation Marketing AI 91

Brandpoint

JANUARY 10, 2022

She offered great insights on the importance of employer branding, how to adapt recruiting strategies and how to approach recruiting with a marketing mindset. What once was an employer-driven market has flipped to a candidate-driven market. Suddenly, candidates have the upper hand.

Paid Search Agency 133

Paid Search Agency Marketing & Strategy Advertising Agencies Thought Leadership 133

Stevens & Tate

MAY 1, 2024

In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success.

Brand Identity 83

Brand Identity Branding Word of Mouth Communities 83

Martech

SEPTEMBER 14, 2023

Personalization and consumer insights. The value of RMNs is evident to brands that don’t have the same level of purchase data and other insights that retailers have. RMNs provide the ability for brands to understand customer insights, develop messaging and, most importantly, provide closed-loop measurement,” Bustos said.

Guidelines 121

Guidelines Advertising Agencies Media Paid Search Agency 121

Stevens & Tate

MARCH 7, 2024

Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. This not only enhances engagement with your brand but also drives traffic back to your original content, increasing its overall impact and visibility.

Social Media 93

Social Media Social Marketing Media Marketing & Strategy 93

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. This is precisely why mobile design is crucial for engaging users.

Mobile Marketing 104

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 104

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals.

Social Media 125

Social Media Ideal Customer Profiles Paid Search Agency Press 125

Inbox Insight

APRIL 22, 2024

Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. One strategy has proven to be a game-changer – lead generation. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Lead Forensics

MAY 2, 2024

Discover popular methods for curating an effective lead nurturing strategy, driving exceptional business results. Lead nurture is about more than just contacting leads, it’s about helping them discover the value and authority of your brand and product. Effective nurture needs to meet the behaviors and preferences of each lead.

Lead Nurturing 52

Lead Nurturing Lead Ranking Lead Scoring Leads 52

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Sprout Social

OCTOBER 20, 2020

It connects to a shared goal: employer branding. Your goal throughout that lifecycle is to make a positive impression, all factoring into your employer brand. An expert social media manager advocates for their brand beyond “traditional” social media —Facebook, Instagram, Twitter, etc.

Brand Identity 117

Brand Identity Branding Aggregators Social Media 117

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover.

Tagging 119

Tagging Marketing Strategy Marketing & Strategy Planning 119

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 99

Social Media Work Management Marketing Management Media 99

Top Rank Marketing

MARCH 11, 2024

We’ve compiled a list of services ranging from content strategy to analytics to help you understand how each of these services works and how they help your brand be the loudest voice in the market. Why it’s popular : Top-performing marketing teams cite having a documented content strategy among their top keys to success.

Work Management 130

Work Management Marketing Management B2B Marketing Service 130

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. These relationships can lead to potential clients or employers.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

FEBRUARY 14, 2024

This makes sense given that consumers say they spend an average of 21% more when brands personalize their experiences, a Twilio survey finds. Each time a consumer interacts with the brand – regardless of channel – identity resolution systems attribute a different identifier to that individual.

Marketing AI 114

Marketing AI Effectiveness Privacy Ideal Customer Profiles 114

Launch Marketing

OCTOBER 11, 2023

Here’s how to do it: Deep Dive: Dive into the ocean of data analytics tools to gain insights into your audience’s behavior, preferences and pain points. Craft Content that Drives Lead Generation Content remains at the core of effective B2B digital marketing strategies. Add Value: Always deliver value.

Lead Scoring 126

Lead Scoring Lead Ranking B2B Marketing B2B Thought Leadership 126

Top Rank Marketing

OCTOBER 18, 2023

That said, those that have skills at strategy, creativity and storytelling will come out on top.” Authentic content that resonates on a human level not only establishes trust but also facilitates genuine affinity with the brand. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 132

Top of Funnel B2B Marketing Content Marketing B2B 132

Hinge Marketing

JULY 20, 2020

For a second time, the Hinge Research Institute has conducted its Employer Branding Study. Download the Employer Branding Study: Second Edition. Companies should pay as much attention to their employer brand as they do to their financials. Culture is an enduring theme across the employment process.

Studies 118

Studies Brand Identity Branding Acquisitions 118

ClearVoice

SEPTEMBER 18, 2023

As technology and user behavior change, it’s important that your content strategy also evolves and grows. By understanding these trends, you can adapt your strategies and ensure your brand stays ahead of the curve. That information can inform your decisions and help you optimize your strategy for better results.

Trends 101

Trends Content Marketing Webinar Metrics Long Tail Marketing 101

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 119

Social Media Examples Work Management Media 119

Martech

FEBRUARY 23, 2024

What strategies can increase the likelihood of form fills? Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging.

Digital Asset Management 103

Digital Asset Management Personalization Enterprise Management Tagging 103

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62