Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative attributes. Voice-over : Uses a high-quality, human voice-over. Get MarTech!

Youtube 122

Youtube Optimization Ads Google 122

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Bumper ads.

Youtube 111

Youtube Advertising Agencies Advertisements Advertising 111

Sprout Social

OCTOBER 19, 2020

But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. Finding the best keyword, optimizing all parts of your video around that keyword, adding end cards, linking to other webpages and videos are just the tip of the iceberg when it comes to YouTube content creation.

Youtube 133

Youtube Video Marketing Keywords SEO 133

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Stevens & Tate

APRIL 15, 2024

Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values. However, creating video content is just the beginning.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 2012: Watch time.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. The news comes after YouTube reported a 4.4% 45% of teens are likely to recall an ad they’ve seen on YouTube.

Youtube 107

Youtube Paid Search Agency Advertising Agencies Ads 107

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. Second, YouTube is part of Google Search.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Contently

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

Youtube 196

Youtube SEO Keywords Tagging 196

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

Youtube 132

Youtube Privacy Video Marketing Click Rate 132

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

Youtube 116

Youtube Copyright Paid Search Agency Work Management 116

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions.

Youtube 132

Youtube Tips Keywords Copywriting 132

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

Tagging 92

Tagging Youtube Marketing & Strategy User-Generated Content 92

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Anyone else remember Smosh and Fred ?

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Biznology

JANUARY 20, 2022

Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. Delivering the simple pleasures and emotions we like in demos of consumer products and luxury goods is far from easy to do in a video demo of a complex technology innovation. Providing a table of contents.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Anyword

NOVEMBER 29, 2021

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. From how-to videos to expert content to branded entertainment, businesses are always thinking up new ways to attract shoppers and even B2B traffic. Descriptions .

Copywriting 92

Copywriting Youtube Tips Allocation 92

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Both are massive.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. .

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Marketing Insider Group

JUNE 23, 2021

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you’re like most of us, the answer is a lot. Watch here 3. Check it out.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

Biznology

FEBRUARY 13, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. The audience won’t click on your video if it appears it’s going to be boring.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 93

Youtube Guidelines Ideal Customer Profiles Profiling 93

Biznology

MAY 3, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. The audience won’t click on your video if it appears it’s going to be boring.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146