Zoominfo
MAY 27, 2021
Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Intent Data Difference: How it Works.
Zoominfo
AUGUST 16, 2021
Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. We’ve got you covered with this list of resources: What Is Intent Data? That’d be something. And How Can I Use It?
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Zoominfo
JUNE 2, 2021
The advantage of using buying signals is simple: It saves teams time by narrowing down the pool of prospective leads, and it also saves money by focusing spending on top-notch, in-market prospects. This example shows how Scoops reports on projects for searched companies.
Inbox Insight
NOVEMBER 10, 2023
With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, 3rd party intent data offers scale.
Inbox Insight
OCTOBER 19, 2020
With first-party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, third-party intent data offers scale.
Heinz Marketing
MARCH 17, 2020
Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect. What buying and intent signals do they exhibit? What market conditions, unique to their business, indicate a heightened need?
Content4Demand
NOVEMBER 5, 2021
The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?
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