article thumbnail

The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. Now — disclosure — I’m the VP of platform ecosystem at HubSpot, which is a leading platform in that space. The post The future of martech apps is happening in SMB and the mid-market. So assume I’m biased.

SMB 106
article thumbnail

Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis. Operations and Reporting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

HubSpot ). 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: 8: Five Big Questions About Online Video Answered by 24 Statistics. #9: 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11:

article thumbnail

The Beginner's Guide to Customer Targeting

Hubspot

Consider this post by HubSpot on Instagram: View this post on Instagram. Source: HubSpot Research #stat #hubspot #growbetter #sales. A post shared by HubSpot (@hubspot) on Dec 13, 2019 at 8:01am PST. This example shows how HubSpot uses graphics and branding to connect with their audience.

article thumbnail

How Your Agency Can Add Value and Minimize Risk for Small Businesses

Hubspot

One of the best ways to work with a SMB is to determine the smallest amount of money required to obtain a new lead. If there's a CX partnership, how do they measure their customer retention statistics, and how does the agency prove its worth? Create a Great Friendship Between Your Agency and SMB. Encourage Some Risk.

article thumbnail

Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]

Hubspot

Not to mention, small businesses have been responsible for over 67% of the net new jobs created from mid-2009 to 2011, according to the Bureau of Labor Statistics. The Best Advice For Small Businesses From Experts Who Have Lived It from HubSpot All-in-one Marketing Software. Brian Halligan, Co-Founder & CEO, HubSpot.

article thumbnail

6 Simple Ways to Tap Into the Power of Influencer Marketing

Hubspot

Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach. Did you know that just 3% of people generate 90% of the impact online ?