Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Only B2B

JANUARY 24, 2018

Taking the 6th position on our list Slideshare is an incredibly popular tool among the content syndication tools. has gained the 11th position in our list due to its legitimate list of clients. Slideshare. Slideshare allows anybody to upload a slideshow that any visitor can download to use.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

ViewPoint

AUGUST 30, 2012

In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. Commenting on strengths and limitations of inbound, he says, “ HubSpot and a lot the inbound marketing—we can’t keep up with them.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Here’s some HUG highlights from the morning session: Keynote: Brian Halligan, HubSpot co-founder, author. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Here’s some HUG highlights from the morning session: Keynote: Brian Halligan, HubSpot co-founder, author. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Content Standard

SEPTEMBER 29, 2014

In HubSpot’s State of Inbound 2014 report, brands that blog are 13 times more likely to enjoy positive content ROI—but without the right platforms, blogging alone doesn’t lend itself to content performance management. A lot of businesses already use solutions like Marketo and HubSpot to automate marketing.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. HubSpot – HubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website. Paid Keywords.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Hubspot

MARCH 17, 2011

Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. Social media allows you to tune into conversations your customers are having, be they positive or negative. Here are a few tool suggestions: Traffic: Google Analytics, HubSpot.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

Hubspot

MAY 10, 2010

Rule of Three (Plus) Polly Sumner , Chief Adoption Officer at salesforce.com , advised against competitions between any two sales reps. Either position offers hope and incentivizes hard work. Should sales reps determine the positioning of your product? The result is evident: the two-person team can only harness the power of one.

Rules 28

Rules Work Management Salesforce.com Lead Scoring 28

Hubspot

JULY 22, 2010

The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages. R esearching these three elements before diving into design meetings will put you in a much better position to minimize your turnaround time for your launch. Conclusion.

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Hubspot

JANUARY 13, 2011

If you are interested in finding out how well your site is optimized for search engines, benchmark it against 3 million others by entering your URL in HubSpot's Website Grader. SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. Connect with HubSpot : Why is this important to your business?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. Connect with HubSpot : 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

MARCH 5, 2012

For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Connect with HubSpot : 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Hubspot

FEBRUARY 24, 2011

Example: HubSpot ). Tony reached out and made things right and the blogger retracted the review and replaced it with a positive one. You can get to Salesforce.com. Connect with HubSpot : Tony used Google Alerts for "customer rescue" where he was alerted about a negative critique of his food.

Small Business Marketing 28

Small Business Marketing Marketing Budget Budget Programs Business 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. PS – You included HubSpot in the list of “outbound” marketing systems, and I just wanted to make clear that the complete opposite is true – HubSpot is an inbound marketing system. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

MARCH 1, 2019

™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot. It supports all types of events; even those without badges.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Rev

NOVEMBER 20, 2018

In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. Intent data , which has come to dominate B2B marketing, has lots of false positives. Knowledge in B2B may be growing even faster than technology.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Her background also includes positions with Procter & Gamble, A.T.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Her background also includes positions with Procter & Gamble, A.T.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Rev

NOVEMBER 20, 2018

In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. Intent data , which has come to dominate B2B marketing, has lots of false positives. Knowledge in B2B may be growing even faster than technology.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Hubspot

SEPTEMBER 27, 2012

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Position your product in your leads' terms. Then, she notes one possible tool is HubSpot's, and if you use it, this is how that step would work. Everyone wants to market their product like Apple. No surprise there. People get it.

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

Online Marketing Institute

JUNE 30, 2009

If someone says something positive, thank them for it. Written by Adam Blitzer January 24, 2009 at 3:18 am Posted in SEO , Web Analytics Tagged with page rank , SEO Marketing in the Cloud is Doing Just Fine with 2 comments Quite a big deal was made recently about salesforce.com’s 38 minute outage last week.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

JULY 3, 2014

— HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) August 18, 2013. For example, Salesforce.com made the official hashtag for their Dreamforce conference #DF13 , but some people still tweeted using the hashtags #Dreamforce and #Dreamforce13 instead. link] pic.twitter.com/wWALIreNO2.

Template 28

Template Hubspot Social Media Twitter 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. Examples: Salesforce.com, Google. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. So to attain a position in this world of websites, you need to have a well optimized website. Lack of talent.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

MARCH 19, 2013

Following the protocol helps the reporter stay organized, positions you as a business that's easy to work with, and enables services like HARO to continue growing their business. How modern are your PR techniques? What else can marketers do to bring their PR strategies and tactics into the 21st century?

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28