ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #5: Segmentation and personalization. Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%. The average open rate for marketing emails is 20%. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. This is particularly crucial as, on average, a whopping 88.1%

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Litmus

MAY 26, 2021

Measure baseline open rates and test different timings to optimize open and click-through rates. find an email hosting provider, like HubSpot , with timezone support. Use micro-level segmentation to provide relevant content. If your customers are located in different time zones (and whose aren’t these days?),

Brand Identity 113

Brand Identity Branding Trigger Marketing Mobile Marketing 113

Marketing Insider Group

FEBRUARY 23, 2021

Case studies go more in depth than reviews and testimonials, describing how you addressed a challenge head-on by offering a solution that empowered your client to achieve positive results. Source: HubSpot. My favorite case studies will: Position your business as an industry leader. Quick Takeaways. Which one would you choose?

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Only B2B

JULY 5, 2023

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Do you need greater capabilities in audience segmentation and personalization? Click here to download!

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Meerkat Marketing

FEBRUARY 6, 2023

With the ability to target specific audiences and analyzing customer data, you can segment your customer base and target specific groups with tailored marketing messages. These tools can be used to track website traffic, social media engagement, email open rates, and conversion rates.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Martech

FEBRUARY 3, 2022

By knowing what you need, you’ll be in a better position to control the selection process and choose the platform that will most benefit the organization. Do you need greater capabilities in audience segmentation and personalization? If it’s to improve email efficiency, be prepared with metrics on open rates, clicks , etc.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

The ABM Agency

MAY 26, 2023

This level of detail allows marketers to create highly targeted content that resonates with specific audience segments throughout various stages along the buyer journey. HubSpot’s Make My Persona tool is an excellent resource for creating comprehensive customer profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Engagio

FEBRUARY 6, 2020

In a study conducted by MailChimp on emails from 50 different industries, the average open rate was found out to be just 21.33%. On a positive note, HubSpot research placed emails as the most preferred method of communication with B2B decision-makers. 3 – Email Marketing will Gain the Magic Potion of Technology.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Optinmonster

APRIL 3, 2024

For example, “Would you be open to a quick call next week to discuss this further?” Signature: Providing Essential Contact Information and Social Proof End with a professional signature that includes your full name, position, company, and contact information. What challenges are they facing?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Valasys

JANUARY 21, 2020

They can learn about their target markets & craft niche-specific audience segments. Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. citizens used social media in 2019.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

SnapApp

OCTOBER 12, 2018

If we’re doing our job as marketers, we are creating high quality content that positions our company as a thought leader, and seamlessly draws prospects into our orbit as they are unable to resist giving us their email address to access a new shiny eBook. Segment your contacts. Whether a lead came from marketing or sales, lazy recon.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Outbound Engine

DECEMBER 4, 2019

Plus, these personas can be used to segment your list and better personalize your sales and marketing messages. Furthermore, don’t forget to take a funnel position into account when creating buyer personas. Great content doesn’t guarantee that recipients will open your email. Check over this list: 1. Sender address.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Valasys

DECEMBER 23, 2019

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. A study conducted by MailChimp from 50 different industries established that average open rates are only 21.33%.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Scoop.it

AUGUST 22, 2019

By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. These KPI’s include average position of unbranded terms (top), new leads by a content asset (middle), and pipeline created by an asset (bottom).

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

ClearVoice

JULY 14, 2023

Track individual email performance: You can track and analyze sales emails for metrics such as open rate, click-through rate, unsubscribe rate, bounce rate, and conversion rate. Some best practices: Include the essential components: your name, position, company name, and contact information.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Slideshare) 80% of marketers using audience segmentation report a rise in sales. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

JULY 13, 2023

The same survey shows that 41% of salespeople believe their days are numbered due to AI automation , while only 21% think more positively. Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study. Consider chatbots.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Hubspot

AUGUST 8, 2019

Behavioral marketing, however, is a robust method of gathering data on consumer behavior in order to segment and target audiences in a laser-like fashion. We'll also include examples of behavioral marketing segmentation, and statistics of its performance, to see if this method is right for you and your organization's marketing goals.

Paid Content 101

Paid Content Examples Marketing Budget Marketing Automation Services 101

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Hubspot

SEPTEMBER 12, 2018

You might spend most of your time creating content on a daily basis, giving you a unique understanding of your brand's voice and position in the industry. To give you an idea of how this theorem might look in the marketing industry, imagine you launched an email marketing campaign four months ago that had a 20% open rate.

Lead Ranking 73

Lead Ranking Marketing Qualified Leads Open Rate Buyer Personas 73

Strategic-IC

FEBRUARY 20, 2018

In addition to very specific audience segment targeting, another factor that makes Sponsored Inmails more appealing than regular InMail or email, is that LinkedIn will only send out a sponsored InMail to a user when that user is online. Potentially high open rates. Everybody likes social support. What are Sponsored InMails?

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? Alright, now that you're undoubtedly on board with list segmentation, you're probably asking yourself how you should slice and dice your own list.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. Why is our week segmented into working days and weekends? According to their research, Tuesday emails get the highest open rate (from 19,9%). A golden middle, Wednesday can bring you up to a 20,6% open rate.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Valasys

NOVEMBER 5, 2019

According to HubSpot, email generates $38 for every $1 spent, which is astounding 3,800% ROI for $1 spent, amounting to an astounding 3,800% ROI making it one of the most effective marketing tools available to establish trust at first contact with a B2B lead over email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Hubspot

AUGUST 18, 2017

Segment your email list down to the exact audience that would benefit most from your piece of content. higher open rate than those that aren’t. Remember, personalization plays a role here, too -- being able to personalize and segment emails is one of the most effective tactics for about 50% of marketing influencers.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Hubspot

JANUARY 9, 2020

Whenever any marketer on their team is let down by their software — be they an email marketer struggling to segment a list, or a marketing analyst trying in vain to generate a report — the ops leader feels their pain. The early adopters of email marketing saw open rates that marketers today can only dream of.

Software 69

Software Marketing AI Paid Search Agency Marketing & Strategy 69

LeadSquared

NOVEMBER 8, 2016

From a startup perspective, it is very important to have a strong positioning when it comes to the market. We use Google Analytics to track our traffic and HubSpot to track our email marketing campaigns. How can I get good open rates? However, the open and click rates also depend on: subject line.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Strategic-IC

JANUARY 26, 2021

Is HubSpot in your ABM tech stack? options when it comes to building your ABM tech stack, and for many ABMers (us here at strategicabm included), HubSpot is a very good choice. So how can HubSpot help you drive the best results from your ABM program? Why use HubSpot? Considerations before using HubSpot for ABM.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles ABM Hubspot 101

Hinge Marketing

AUGUST 15, 2014

Email open rates. You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate. You may also want to measure the total revenue you’ve generated from email marketing.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Hubspot

JUNE 11, 2012

You may find that you have 3, 10, or more of these ideal customers, and knowing them will enable you to start segmenting your emails. Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads.

Email Marketing 28

Email Marketing Personalization Buyer Personas Click Rate 28

Directive Agency

AUGUST 28, 2017

You’ve got multiple audience segments to consider, all of which play a critical role in the buying process. If you don’t start by identifying and defining those segments, you could waste countless hours (and dollars) sending the wrong message to the wrong people. Industry position (e.g., Image Source ). Let’s dive in.

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40

SnapApp

APRIL 4, 2018

Our win rate on opportunities is quite consistent so upping the volume of demos & opportunities is really what drives revenue for us. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Account and Segment Metrics.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107