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A Non-Writer’s Guide to PR

nDash

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

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The Responsibility of Advertising and PR to the General Public in 2017

Hubspot

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Something has to give in this scenario, which means an increasing percentage of journalistic output is reliant on the information fed through by PR. editor, reporter etc.).

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. B2B Technology Marketing Community. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing. Final Thoughts.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules.

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The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. The way people shop has radically changed.

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The Ultimate Guide to Press Release Distribution

Hubspot

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. That way, you’re positioning your brand in front of a wider audience. Why Bother Distributing a Press Release?

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Marketing Counterpoint: Why PR Does Help Sales

Hubspot

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” ” As a transparent company, HubSpot welcomes the views of all of its employees. If PR did not drive sales, modern public relations would not be a part of a company’s communications and marketing efforts.

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