Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Where do case studies fit in your buyer journey?

Case Studies 343

Case Studies Case Study Impressions Studies 343

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Guest post by Brent Zahradnik. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Image credit: Thirdman on Pexels. Create a Community of Advocates.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Who Are B2B Creators? Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Marketing Insider Group

MARCH 4, 2024

How can marketers ensure their ads are welcomed rather than resented? They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. How to Move From a Transaction to a Partnership With Consumers Consumers still want to hear from companies. It doesn’t.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Measuring content ROI is the best way to learn how much value we bring to the table. Measuring content ROI is the best way to learn how much value we bring to the table. Learn how to measure ROI easily with targeted metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Don’t default to talking about the products or services your company provides or how it delivers them. Descriptive names (e.g., Microsoft).

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

The Lead Agency

MARCH 17, 2024

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. In B2B services specifically, that goes up to 2.2%. In our experience, B2B businesses want a lot. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer’s perspective.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

Case Study 62

Case Study Case Studies PR Studies 62

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. This will be my sixth year attending the Summit, and let me tell you, it’s been amazing to see how this event has evolved since the days of SiriusDecisions.

Forrester 69

Forrester Marketing AI B2B Conference 69

Martech

FEBRUARY 13, 2024

Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two. Your martech decisions must align with and advance your company’s core business goals for the next one to two years.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Trade Press Services

DECEMBER 26, 2023

In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. Prepare case studies with late-stage prospects in mind.

Case Study 52

Case Study Case Studies Practices Best Practices 52

SalesGrape

OCTOBER 9, 2023

Telemarketing’s Role in B2B Marketing: Unveiling the Power of Voice In today’s digital age, where email marketing and social media campaigns dominate the landscape, it is easy to overlook the power of voice communication. However, telemarketing remains a vital tool in B2B marketing strategies.

Telemarketing 83

Telemarketing B2B Marketing Budget Programs B2B 83

SalesGrape

NOVEMBER 18, 2023

Understanding the Importance of Humanizing B2B Marketing In today’s digital age, where automation and technology dominate marketing strategies, it is crucial for businesses to remember the importance of human connection. Therefore, incorporating personalization into marketing efforts becomes essential.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88