Gartner shares latest data on enterprise marketing tech spend

chiefmartech

Looking for the latest data on enterprise marketing technology spend? Gartner recently released their CMO Spend Survey 2016-2017. In comparison, on average, the CIO only spends 3.4% They’re almost neck-and-neck in technology spend.

Gartner: A Crisis of Customer Confidence

The ROI Guy

The assassinations of major leaders in the 1960s, the Vietnam War, and the Watergate scandal sapped optimism, weighing on business investment and constraining consumer spending. According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge.

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Conversica

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Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Most technology spending decisions are now driven and controlled by business groups vs. formal IT. Percent in 2014 Gartner Forecasts 3.1%

How B2B Marketing is Changing in 2018

It’s the area where marketers are most likely to increase spending this. to allocate limited funds across spending types (campaigns, people, tools) and tactics. In terms of increased spending, the top area by far is content marketing; 28 of the 113 total. 1How B2B Marketing.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Percent in 2014 Gartner Forecasts 3.1%

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 increase from 2013 spending levels. Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years.

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Most technology spending decisions are now driven and controlled by business groups vs. formal IT.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

Modern Marketing

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today.

Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

According to Gartner, worldwide IT spending is on pace to reach $3.8 increase from 2013 spending levels (and a 0.1% Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years.

Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Beckon News Gartner Marketing Dashboards Marketing Intelligence Marketing Landscape

Gartner’s IT Spending Forecast Heats Up For Summer

The ROI Guy

In their just released outlook, Gartner raised annual IT spending growth predictions, from a cool 2.5 This puts worldwide IT spending at $3.6 recovery, and a slowdown in China providing significant headwinds, Gartner indicates that the outlook is not great, but at least “stabilized”. The better forecast was boosted by enterprise spending on public cloud services, projected to more than double over the next four years, from $109 billion in 2012 to $207 billion by 2016.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. cio cmo marketing technology martech spending

Gartner cuts 2012 IT spending forecast by 1/3rd

The ROI Guy

The predictions for solid growth might have gotten ahead of themselves once again, as Gartner cuts their IT spending growth predictions by 1/3rd for the remainder of 2012. Going into this New Year, Gartner analysts predicted that IT spending would expand worldwide by 3.7%. But in their most recent estimates in April, Gartner has downgraded the 2012 forecast by a substantial amount, now predicting only a 2.5% Click here for the Gartner IT Spending announcement.

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. The Bottom-Line Gartner has once again lowered their annual IT spending growth estimates to historically low expectations.

Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%.

Three Key Takeaways from Gartner's New CMO Survey

B2B Marketing Directions

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. I generally agree with Gartner's thinking on this issue.

Gartner: Business Will Control 90% of Tech Spending - Are you Ready?

The ROI Guy

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Gartner IT ROI Value Marketing IDC IT Economics IT Budgets IT Pisello Cloud Economics Alinean Value Selling BYOD

Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever.

Gartner: Create Buyer Enablement Tools to Win More

The ROI Guy

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Conversica

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Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Gartner IT ROI IT Economics Gartner Executive Programs IT Budgets IT Pisello CIO Alinean ROI SLA ROI Analysis IT Spending

Enterprise marketers spending 22% of their budget on martech

chiefmartech

Gartner recently released their CMO Spend Survey 2017-2018. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Marketers increase spending in paid social in 2017 – is it smart?

i-Scoop

Content marketing Opinion Research Social marketing Chris Pemberton CMO spend CMO Spend Survey 2016-2017 digital advertising digital commerce digital detox Facebook fake news FFForget Gartner Kaspersky Millennials Ofcom organic social paid social media social content marketing The Communications Market Report Treem Twitter website spendingSocial media and social networks have come a long way since the early days of Facebook and Twitter.

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. Percent in 2014 Gartner Forecasts 3.1%

Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?

The ROI Guy

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. percent increase from 2012 projected spending of $3.6

Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Three Golden Rules for Optimizing Customer Experience

Webbiquity

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. It’s not the place to skimp on spending.

Rules 254

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. This has led to a snapback in hardware spending in both 2010 (12.1% Worldwide IT Spending Forecast (Billions of U.S.

Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth

The ROI Guy

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. The latest research estimates place worldwide enterprise IT spending growth at 2.9 percent increase that the research firm had originally predicted earlier in the year, but still better than the challenges faced in 2009, when worldwide IT spending totaled $2.3

Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's forecasts, revealed at their annual IT symposium here in Orlando, are the most pessimistic, predicting that the next five years would "represent a period of timid and at times lackluster growth." Overall spending is forecast to rise for IT hardware, software and services to $2.5

Gartner Spending Trends Demand that IT Sales and Marketing Must Challenge the “Do Nothing” Prospect to Achieve 2012 Success

The ROI Guy

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. The good news is that IT spending is still growing, at a rate of 2.5% Gartner lowers 2012 IT spending growth forecast by 1/3 rd.

Gartner: Nearly half of IT, telecom companies plan to boost marketing spending

The ROI Guy

A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year. B2B Magazine Gartner Technology marketing Pisello Marketing budgets AlineanThe report was based on an online survey of 206 global high-tech and telecommunications providers conducted in December. Forty-one percent of executives surveyed said they would keep marketing budgets flat this year, while only 15% said they plan to decrease them.

Where Is Marketing Spending Headed in 2017?

B2B Marketing Directions

In the CMO Spend Survey 2016-2017 by Gartner, 57% of survey respondents said they expect their marketing budget to increase in 2017, while only 14% expect their marketing budget to decrease next year. Where Will Spending Grow in 2017?

“How I Work”: Kelly Blum, Senior PR Manager for CEB (now Gartner) @Kelly_CEBNews #HowIWork

Heinz Marketing

This week I’m excited to feature Kelly Blum , Senior PR Manager for CEB (now Gartner). If that means leaving work a little on the early side to spend time with our kids and then plugging back in to work after they’ve gone down for bed, that’s what we do. The post “How I Work”: Kelly Blum, Senior PR Manager for CEB (now Gartner) @Kelly_CEBNews #HowIWork appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing.

Buying MarTech on a Budget in 2018: How Brands Navigate a Spending Crunch

Content Standard

More than 56 percent of this marketing technology spending will go to outsourced solutions and services, while the remainder will be spent in-house. This spending isn’t optional: Martech needs this infrastructure to perform properly.

3 Big Content Marketing Themes, Based on Backstage Chatter at Content Marketing World

Contently

And it’s why Gartner declared that the categorization of content marketing won’t be necessary in a few years. Yet B2B brands spend insane resources churning them out because they think that’s what they’re supposed to do.

Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

IT Spending on the Decline? First, Gartner announced mid-summer that IT spending is on the decline. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% annual spending decline.