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69% of Marketers Intend on Boosting Their Martech Spend

KoMarketing Associates

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months.

Spending 292
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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. Why we care.

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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147
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Marketers under pressure to cut martech spend

Martech

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. The state of martech spend.

Spending 116
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Gartner: Give up on the complete view of the customer

Martech

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

Gartner 109
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Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before. Marketers Making Temporary-to-Permanent Shifts.

Spending 166
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3 benchmarks for the B2B marketing budget as a percentage of revenue

Sword and the Script | B2B

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. of revenue: (click image for higher resolution) B2B product companies put their average marketing budget as a percentage of revenue at 7.9% – that’s about half of what their peers in B2C product companies spend.