B2B Marketing Directions

DECEMBER 18, 2016

While these results do not cover all of 2017, they still indicate that marketing budgets are likely to rise in the first several months of the coming year. Where Will Spending Grow in 2017? So, where will marketers be increasing their spending in 2017? That was up from 19% in the 2015 edition of the study.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

B2B Marketing Directions

OCTOBER 3, 2021

The State of Marketing Spending The CMO Survey includes several questions pertaining to the state of marketing budgets and spending that usually receive a good bit of attention. The survey asked participants to estimate what percentage of their company's total revenue is represented by marketing expenses.

CMO 96

CMO Customer Surveys B2B Allocation 96

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. This will give you an idea of what your marketing budget should be.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. in 2020 to 5.8%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. If you examine the two tactics side by side, it’s clear content is a better investment, especially if budgets are tight. Where to increase your content spend.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 203

CMO Gartner Budget Programs Spending 203

Zoominfo

AUGUST 3, 2022

Record-high consumer spending followed by record-high inflation. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Automation can also help reduce the risk of error if you still rely on manual data entry to create documents like budgets or spending logs. These companies need to save cash where they can.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

The ROI Guy

APRIL 23, 2010

A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year. Forty-one percent of executives surveyed said they would keep marketing budgets flat this year, while only 15% said they plan to decrease them.

Gartner 40

Gartner Marketing Budget Creation Planning Budget Management 40

Content Standard

JUNE 12, 2017

When it comes to budget conversations, the essential question to answer is: “Was this spending justified?” ” The two primary ways to address this are to demonstrate the value of your team’s work through ROI, and to put budgetary demands into the context of ongoing marketing spending trends.

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “It’s a big spend for a lot of teams.” New marketing analytics tools for a new era.

Analytics 100

Analytics Allocation Product Work Management 100

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. This leads to a media mix that is more effective overall for the same budget.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

ANNUITAS

NOVEMBER 29, 2023

– Marketing is viewed as a cost center: The numbers are telling. Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. CFOs subsequently see marketing spend as a necessary evil – expendable the minute they need to improve margins. “64% Why Re-position?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Blue Flame Thinking

NOVEMBER 5, 2020

Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. However, the common theme we are seeing is that 2021 marketing budgets are being reduced across the board. Focus on metrics.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

ClickZ

AUGUST 26, 2020

Marketers are spending more on martech than on people. Our third market trend covers off the demand from marketers for technology. According to Gartner’s latest CMO Spend Survey we are now spending more of our marketing budgets on Technology (26%) vs 25% on labor.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). The State of Marketing Budgets 2021. From the Gartner Report: Content creation accounted for 9.3%

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. CMOs are caught between a rock and a hard place.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Animalz blog

FEBRUARY 25, 2024

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. Gartner expects a decrease of 50% or more by 2028.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. When a crisis hits, a company’s marketing budget is usually the first to go.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Wait, What?

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. How much are you spending on trade shows? What did we get for this spend?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Convince & Convert

DECEMBER 23, 2014

LinkedIn is another arena where MarketingProfs reaps the benefits of spending time and energy there. For Rob, each piece of the marketing puzzle comes together under one overall KPI : membership signups. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending.

Social Media 149

Social Media Media Marketing & Strategy Gartner 149

Biznology

OCTOBER 20, 2014

Here are 26 reasons digital marketing matters so much to the C-Suite. 78% of executives and managers say achieving digital transformation will be critical for their organization within two years (source: MIT Sloan Management Review ). 87% of CMO’s want to integrate cross-channel touch points (source: IBM Global C-Suite Study).

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Martech

JUNE 28, 2022

According to Gartner, more than two-thirds of the buying process is complete before buyers engage directly with a brand rep. And data is being used to justify spending rather than apply buyer and account intelligence to deliver more timely information, better buyer engagement experiences, and more creative outreach. We know the facts.

Marketing Automation Services 102

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 102

Envy

DECEMBER 23, 2020

Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of marketing budgets as a percentage of company revenue has remained more or less stable at 11% since 2012. Yet B2B marketers have been complaining about “not having enough budget” since the dawn of time.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Madison Logic

MARCH 23, 2023

Those three key data sources include: And when combined with the first-party customer data in your CRM and MAP, marketers using ML Insights gain deeper insights to maximize their marketing spend and accelerate accounts through the buying journey. Lock up your data! billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Convince & Convert

DECEMBER 12, 2014

Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Not only are marketing budgets expected to increase by over 10% in 2015 , but they also account for 10.2% Social Media Number of the Week: 10. of revenue.

Automation 134

Automation Gartner Skype Marketing Budget Creation 134

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. Conclusion.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Porch Group Media

AUGUST 4, 2020

In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. Spend on Marketing Technology.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Madison Logic

JULY 6, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members SMBs are increasingly researching how AI can impact their businesses, despite historically being considered a game for large organizations. According to Gartner , SMBs are defined as organizations with 100 to 999 employees.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. Investing in Martech is only the first step.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Crimson Marketing

NOVEMBER 10, 2014

He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

The Customer

SEPTEMBER 22, 2021

In this edition of TheCustomer Quick-Take: Next-level personalization, martech disfunction, improving customer satisfaction, and where to spend your spend. of marketing spend is directed toward them. This is despite forecasted spending power exceeding $1 trillion for Black , Hispanic and Asian populations.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

accelerate agency

FEBRUARY 14, 2023

Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage? How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52