3 reasons why digital video and CTV are booming in 2024
Martech
MAY 16, 2024
Social media is a key channel (either from ads or recommendations from friends) for consumers to decide what to watch, as well as how to make decisions on purchases. To fill this need, LinkedIn has added CTV to its ad offering. And they’re growing. CPG brands alone are projected to spend $12.6 households.
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