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Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

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21 stats show CMOs leap before they look at ROI

Biznology

Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). How are CMOs doing? source: AdAge ).

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The Anatomy of a Modern Marketing Org

Litmus

So, to enhance skills development in your organization in a way that excites and engages your team, you need to support hands-on, continuous practice outside of structured training to make things stick. Heart—DEI eats bitcoin for breakfast. Hands—Agile marketing isn’t a buzzword; it’s mainstream.

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What Agile Content Marketing Means for Your Business

Convince & Convert

We as marketers have been trained to think we can outsmart the consumer by being creative. Forrester Research ). Creating content is a very time-consuming process, as illustrated in these stats from Techvalidate on how long it takes the average content marketer to build a piece of content. Techvalidate ). Sirius Decisions ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Twitter is Disproportionately Popular with African Americans&# with some stats put to it.

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ABM ROI Numbers for the CRO

Terminus

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. The quote above is from the same Forrester Consulting study we referenced earlier. million and an ROI of 313%.