Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day.

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Forrester Top of Funnel B2B Thought Leadership Lead Ranking 120

The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation.

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Forrester B2B Sales Disintermediation B2B 66

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics.

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Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

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Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Types of Sales Automation Tools The reach of this technology is widespread.

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Demand Automation Work Management Marketing Management 130

Only B2B

APRIL 17, 2024

Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Nurturing Engagement: The scheduling process itself becomes an opportunity for lead nurturing.

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Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Zoominfo

SEPTEMBER 14, 2021

So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021.

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Zoominfo Forrester Forecasting B2B Sales 130

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Let me explain. The result?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Salesforce Marketing Cloud

FEBRUARY 14, 2022

That trend is expected to continue this year, posing big questions and even bigger implications for sales leaders. What happens when your top sales rep — along with all their institutional knowledge, leadership, and training — jumps ship? Get the Sales in 60 Seconds newsletter for the latest and greatest sales content.

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Work Management Customer Surveys Training Forrester 98

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. It is a special time for us here at Seismic – after months of submissions and briefings we got to see how our product and strategy stack up through a rigorous lens of 33 evaluation criteria.

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Forrester Enterprise Management Marketing Management Microsite 52

Seismic

NOVEMBER 2, 2023

As the global leader in enablement, we’re committed to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future. How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Here are the top three findings.

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Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. The Key B2B Digital Marketing Trends for 2020.

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Marketing AI Trends B2B Marketing Top of Funnel 110

Hubspot

AUGUST 30, 2023

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Martech

DECEMBER 8, 2021

“The buyer process is changing a lot and it’s not going back to the way it was. ” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. The product roadmap. We have to meet them where they are and how they want to show up in the buying process.”

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Account Based Marketing Buy Process Marketing Automation Services 73

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. They are also quicker to voice their dissatisfaction.

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Buy Generation Peer-to-peer B2B 130

Sana Commerce

JANUARY 5, 2023

With this changing landscape due, we wanted to find out what manufacturing industry trends were going to impact manufacturers in 2023 and beyond. In this blog, you’ll find the top 5 manufacturing trends to watch out for in 2023 and beyond. The top 5 manufacturing trends to watch in 2023: 1. Improve customer experience.

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Trends Digital Transformation Forrester Order 98

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Let me explain. The result?

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

TrustRadius Marketing

OCTOBER 3, 2022

That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey.

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Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This is a similar trend reported in the 2022 report , as well. This may never change.

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Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vidyard

APRIL 8, 2021

In 2020 during the COVID-19 pandemic, sales teams across the globe were quickly thrown into an environment that was required to sell digital-first. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Our video for sales benchmarks infographic has quick hits for you.

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Advertising Benchmark Video Marketing Forrester Forecasting 79

Zoominfo

APRIL 20, 2022

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. The result? In 2020, that figure was down to 47%.

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Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). If you’re skeptical about AI, today’s blog post is for you. Keep reading!

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Marketing AI Statistics Enterprise Management Work Management 247

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

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Touchpoints CMO Work Management Cross-Selling 182

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What are they interested in?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Vidyard

APRIL 8, 2021

In 2020 during the COVID-19 pandemic, sales teams across the globe were quickly thrown into an environment that was required to sell digital-first. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Our video for sales benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Outreach

NOVEMBER 16, 2021

Proper forecasting is essential for any sales organization. It’s a process that enables data-driven business decisions, helps revenue leaders identify new opportunities, and provides a clear picture of projected revenue. What is A Sales Forecast? What is A Sales Forecast?

Forecasting 52

Forecasting Ad Building Budget Programs Work Management 52

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing. What is B2C marketing?

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Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

InsightSquared

APRIL 7, 2020

This fast-growing approach is changing the game in B2B sales and marketing organizations—and for good reason. According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. RevOps should look beyond internal processes.

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Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Level up with Trailhead 4.

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Work Management Marketing Management CRM Service 102

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content.

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Marketing AI B2B Sales Personalization Paid Search Agency 62