PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI is table stakes for GTM teams. AI was all the rage at Forrester. Point solutions are dead.

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PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Click here for more highlights from Forrester B2B Summit 2023.

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Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. ” Being a top choice for B2B marketers is the result of all our employees’ hard work and what we believe is a unique, strategic approach to the content space.

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Modern B2B

OCTOBER 20, 2023

This comes as no surprise as in our Digital Connections 2.0 Organisations work hard to gain customers, so how can we be more effective at meeting their needs, keeping them longer and measuring our value against the customer – particularly when growth is likely to come from this group. So, why the focus on the customer?

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Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. It is a special time for us here at Seismic – after months of submissions and briefings we got to see how our product and strategy stack up through a rigorous lens of 33 evaluation criteria.

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Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Let’s talk about it.

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Forrester Lead Ranking Account Based Marketing ABM 52

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The post Unifying Go-to-Market Strategies: Insights from Terminus and Forrester appeared first on Terminus.

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NetLine

MAY 20, 2024

Although it never reached 90° during our stay, the entire NetLine team definitely felt the Texas heat—especially on the floor of the Austin Convention Center. The Gang Goes to Forrester 2024 A group of us attended Forrester’s 2024 B2B Summit in Austin during the first week of May. Forrester B2B Summit.

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Allocadia

MARCH 10, 2022

Watch the second webinar in our “Plan Smart. series with guest speakers: Forrester Principal Analyst Rani Salehi and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. Pivot Fast.”

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Influitive

OCTOBER 21, 2015

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.

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PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

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6sense

NOVEMBER 9, 2021

And when women lead sales teams, they deliver higher win and quota attainment rates than their male counterparts. In our study, we examined some of the systemic biases women in B2B sales face. Here are some highlights from our research: Business leaders must commit to doing the work. Background. Methodology. Conclusions.

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Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. The keynote sessions really encouraged attendees to think big about Generative AI and implement it in our Marketing efforts.

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Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. The keynote sessions really encouraged attendees to think big about Generative AI and implement it in our Marketing efforts.

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Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

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Zoominfo

OCTOBER 27, 2022

To be successful, business leaders need intentional focus, defined success metrics, and the often-missing soft skills that help build a diverse sales team. Diverse Sales Teams Outperform Their Competitors As sales leaders, we care about our teams hitting their quotas.

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Ad Building Lead Ranking Forrester Customer Satisfaction 130

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

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ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

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ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. There’s a continuing tension where the sales team says “give me more money for more salespeople.

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Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference. Get MarTech!

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Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

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Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester’s report emphasizes the increasing importance of this consultative approach.

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Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals. See for yourself with a free trial.

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Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline.

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Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

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6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

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Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Purchase our Performance and Operational Excellence Assessment. In a customer onboarding process, we will want to invite representatives from sales, customer success, and product development teams to provide their input.

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Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. And this needs to change.

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Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

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EveryoneSocial

FEBRUARY 22, 2017

We’re very proud to announce that EveryoneSocial CEO & Founder Cameron Brain and two of our customers (Dell Technologies and Genesys) are prominently featured in Forrester’s new report, Add Social Selling To Your B2B Repertoire , authored by Principal Analyst, Mary Shea. Forrester clients receive free access to the report.

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Vision Edge Marketing

MAY 9, 2023

In addition to developing a data-driven culture, if you and your team want to move from data to insights to action, we recommend starting with these three crucial skills: Data analysis : Data analytics skills should not be solely relegated to your analytics and data science people. Every leader and team can develop these skills.

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Vidyard

JANUARY 8, 2016

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and B2B messaging.

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Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

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Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. Simply put, our customers have made us better. Simply put, our customers have made us better.

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Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

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