KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Zoominfo

AUGUST 12, 2018

We’ve compiled more than 65 mind-blowing artificial intelligence statistics. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

KoMarketing Associates

AUGUST 24, 2021

Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line. The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

Zoominfo

OCTOBER 23, 2019

We’ve compiled more than 65 statistics about artificial intelligence. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

KoMarketing Associates

JUNE 23, 2021

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. In general, marketers are taking many steps to embed customer insights throughout their organization. Customer Experience for a Marketing Advantage.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. That being said, B2B marketers still face a number of challenges when it comes to content. Developing a Content Marketing Strategy.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Only 27% of senior-level marketers stated that marketing analytics has had the influence that they expected. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Forrester and Yieldmo recently published the “Attention 2.0: The Turn Toward Mobile Marketing.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. In the U.S.,

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. In general, the majority of marketers (43%) say that their current digital analytics technology has helped improve the customer experience.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. This is not to say that marketers do not believe that AI will impact the way they work. Marketers Remain Slow to Adopt AI.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

AUGUST 14, 2019

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

KoMarketing Associates

NOVEMBER 6, 2019

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel. The majority of marketers (38.9%) are “moderately optimistic” about voice product search, while 29.2% Unlocking the Potential of AI in Marketing.

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

KoMarketing Associates

NOVEMBER 15, 2019

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. Over the past 12 months, an average of 26% of marketing campaigns have been hurt by poor data quality, amongst the respondents in the report.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

KoMarketing Associates

MAY 29, 2018

Statistics showed that the majority of B2B marketers (60 percent) believe that poor communication is the most likely factor to stall a customer relationship. In terms of communication mistakes, most marketers (69 percent) claimed that overpromising is the No. B2B Marketers and Long-term Customer Relationships.

Transparency 185

Transparency Marketing Report B2B Marketing B2B 185

Lake B2B

NOVEMBER 23, 2022

Personalization has proven to be a highly profitable marketing strategy. Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs. Forrester) According to a Salesforce survey, 83% of […].

B2B Sales 105

B2B Sales Personalization B2B Forrester 105

PathFactory

MAY 2, 2019

AI in marketing. With artificial intelligence disrupting nearly every industry, it’s poised to launch B2B marketing into an exciting new era that puts buyers in the driver’s seat of their own hyper-personalized journeys. The report dissects what this looks like when it comes to the applications of AI in B2B marketing.

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Content Science Review

JULY 7, 2022

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Content Marketing 52

Content Marketing Gartner Forrester Content 52

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Vidyard

MARCH 11, 2016

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. B2B buyers require more interactions from sales and marketing.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. B2B Marketers and the Difficulties of Leveraging Data. Dun and Bradstreet recently commissioned a report by Forrester titled, “The B2B Data Activation Priority.”

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large numbers of customers.”. in 2022 on a 100-point scale.

Forrester 94

Forrester Verticals Business Case Studies 94

NuSpark Consulting

JUNE 24, 2011

Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. Here’s some statistics: Forrester Research Report. Marketing Sherpa. 79% of marketing leads never convert into sales. Here’s a quick scenario: Utilize a lead nurturing platform a la Marketing Automation.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. Here’s some statistics: Forrester Research Report. Marketing Sherpa. 79% of marketing leads never convert into sales. Here’s a quick scenario: Utilize a lead nurturing platform a la Marketing Automation.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” Here are some useful links: about | services.

B2B Thought Leadership 68

B2B Thought Leadership B2B Sales Studies Thought Leadership 68

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? B2B Marketing and the Customer Experience. Statistics showed that 70 percent of B2B firms now believe customers have higher expectations than they did in previous years.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

KoMarketing Associates

JULY 3, 2017

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. About 78 percent of respondents said that they were using email recipients’ first names in their email marketing campaigns for personalization purposes.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120