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3 Ways Generative AI Will Reshape Customer Service

Salesforce Marketing Cloud

Recently, there has been a lot of buzz around ChatGPT, a generative artificial intelligence (AI) model developed by OpenAI. GPT and other generative AI models like Anthropic and Bard are built on pre-trained, large language models that help users create unique text, images, and other content from text-based prompts.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. So where do you start? Tacit knowledge.

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What Is Good Customer Service?

Salesforce Marketing Cloud

The customer reaches out on their preferred customer service channel – voice, video, email, chat, or even self-service option like a customer portal. Field service: A homeowner experiences a recurring issue with their high-tech security system, which seems to malfunction at random. Robust data platform.

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8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

They need more than a blank form field. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page.

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

However, there is still untapped potential in this field as the impact of AI-powered sentiment analysis continues to be a research-heavy topic. Deploy Next-Generation AI Chatbots to Answer Straightforward Customer Queries “Human customer support or chatbots” is one of the many human-AI interfaces that’s not a binary , either-or proposition.

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3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly

Salesforce Marketing Cloud

A customer portal , a branded website customers log into to access personal information and complete actions related to their account. It’s also the foundation for generative AI in self-service. At a high level, self-service customer service simply means letting customers help themselves.

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What Is Customer Support, Anyway? Plus, 5 Ways To Make Yours Faster

Salesforce Marketing Cloud

Invest in generative AI Predictive AI has been a part of customer service for a long time (for example, many early chatbots were powered by predictive AI). But now generative AI is opening up new ways to support your agents and improve the customer service experience. Be sure to have a human review and edit.)