Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 121

Social Media Work Management Marketing Management Media 121

Zoominfo

JUNE 24, 2018

Think about it, with chatbots, forums, review sites, email, social media, and mobile apps— modern customer relationships are more complicated than ever before. . In fact, more than half of Americans have scrapped a planned purchase or transaction because of bad service. The importance of improving customer relationships.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Sprout Social

APRIL 8, 2021

Some content, like social media, can fit into all of the areas if you create posts to do so. Let’s take a look at the various content types and how you can use them on your social media accounts. How to use infographics on social media. Crop the infographic into bite-sized pieces and share those as social media graphics.

Top of Funnel 140

Top of Funnel B2B Marketing Work Management Marketing Management 140

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. Approximately 100 pages of proprietary information about the state of social media.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Scoop.it

DECEMBER 23, 2021

According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics. Today brands are creating educational articles, informative videos, webinars and crafting personalized social media marketing campaigns. Retargeted ads for social media.

Marketing AI 131

Marketing AI Trends Planning Content Marketing 131

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Martech

NOVEMBER 20, 2023

Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Dynamic content uses customer insights to turn engaging content into actionable results, nudging subscribers from interest to purchase. Social media interactions.

Email Marketing 132

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 132

Optinmonster

AUGUST 9, 2024

Integrate with Social Media 12. Answer Questions with an FAQ Section 17. Learn even more benefits in our list of video marketing statistics. Integrate with Social Media Imagine if everyone that visited your landing page shared it with their family and friends online. Offer Value Above the Fold 9. Display Social Proof 13.

Landing Pages 105

Landing Pages Examples Conversion Tips 105

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Scoop.it

MARCH 29, 2022

In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?” ” It’s no secret that social media is a powerful marketing tool. billion people will use social media in 2022. How do you use SEO for social media?

Social Media 81

Social Media SEO Long Tail Marketing Media 81

Content Standard

MARCH 8, 2019

Statistic attribution: Content Marketing Institute. Statistic attribution: Content Marketing Institute. On average there are seven different people contributing to each B2B solutions purchase. Statistic attribution: Content Marketing Institute. Statistic attribution: Content Marketing Institute.

B2B Marketing 110

B2B Marketing Enterprise Management Trends Work Management 110

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. Mid-funnel content bridges this gap between initial intrigue and the final purchase. What is mid-funnel content? Hello, ROI!) desires) of your customers.

Top of Funnel 137

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 137

Golden Spiral

MARCH 5, 2019

But, less than three-fourths of B2B marketing companies actually use video and only 30% say it is key to their growth and success — last on a list with blogs, email, social media, eBooks, events, and webinars. If the statistics at the head of this article didn't convince you, the skeptic, think about these. And 34 other statistics.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Connects you to your customers : 59% of customers say that marketing emails influence their purchase decisions and 50.7% of them will purchase from them at least once a month. FAQs and their answers. And also overwhelming.

Newsletter 142

Newsletter Email Marketing Effectiveness Planning 142

Content Marketing Institute

JANUARY 4, 2018

Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. The application of machine learning to marketing is vast – from online recommendation engines to social media sentiment analysis. Voice-savvy marketers focus on FAQ pages.

Top of Funnel 111

Top of Funnel FAQ SERP Content 111

Zoominfo

SEPTEMBER 1, 2019

Respondents in a Loyalty360 survey found that 44% of customers who experience bad service will stop their purchase and seek a different provider. Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. But times have changed.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

ClearVoice

APRIL 9, 2020

As you think through which kinds of content will mesh with your buyer personas, customer journey and campaign goals, take a cue from the 3,217 marketers and 382 bloggers surveyed by CoSchedule for their Marketing Management + Strategy Statistics You Need to Know in 2019 report. Well-worded FAQs are lead magnets for TOFU visitors.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

ClearVoice

JULY 15, 2022

Marketing to boomers on social media is more profitable than ever. According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. But with their population size, social media activity, and roughly $2.6 They spend a lot of time online. They’re willing to spend.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Circle Studio

JUNE 27, 2019

In addition to prospects, you should create website content that is geared towards clients, prospective employees, business partners, the media, etc. Your website should have a variety of content that addresses different questions or concerns depending on where the prospect is in the client journey , from awareness to purchase to advocacy.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

nDash

AUGUST 20, 2020

Q&As/FAQs. Social Media. creating a blog post with an excerpt or use snippet as social media posts.). Case studies provide detailed information that targets prospects in the consideration or purchase stage of the customer lifecycle. B2B Checklist Example: Orbit Media. White papers. Case Studies. Presentations.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Optinmonster

APRIL 9, 2020

Remember to encourage your subscribers to share the post on social media themselves and make it easy for them by including share buttons in your newsletter. A newsletter announcing your new product will create a buzz and your subscribers will line up on launch day to purchase it. Not sure what FAQs to answer? Industry News.

Newsletter 135

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 135

Unbounce

NOVEMBER 26, 2019

statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. It’s kind of an expensive purchase (even with the discount), and they’ve got some questions—but there’s nobody around to ask. Here are a couple of interesting—terrifying?—statistics

Landing Pages 27

Landing Pages eCommerce Paid Content Examples 27

Hubspot

DECEMBER 17, 2019

A conversion for a SaaS company might be the act of purchasing a software subscription, while a conversion for a local business might be as simple as a searcher calling their business. Nobody needs to visit your client's website to find its hours of operation, contact information, or FAQ.

SERP 101

SERP Ideal Customer Profiles SEO Click Rate 101

Biznology

MARCH 29, 2019

HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase. Finally, to encourage a customer to finalize their purchase, you need to provide them with free trials, live demos, or consultations.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Spiralytics

FEBRUARY 5, 2023

Businesses and brands are revamping their strategies to influence buyers’ purchasing decisions. Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman. Gender Marketing FAQs 1.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Marketing & Strategy Marketing 116

Content Marketing Institute

OCTOBER 17, 2018

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Or on social media , does the posting time play a factor in conversions? Social media numbers. Trust seals.

Conversion Rate 107

Conversion Rate Top of Funnel Conversion Landing Pages 107

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? How can I help you?

Twitter 124

Twitter Paid Content Paid Search Agency PR 124

Scoop.it

DECEMBER 14, 2021

They’re engaging and work to engage people who perhaps don’t enjoy learning about your brand through other forms of media. Visual representations of info and statistics are easier to read than simple lists of facts and figures. They can help to schedule publishing content on social media or on your website. Image Source.

Paid Content 100

Paid Content Ad Building Marketing Automation Services Work Management 100

Televerde

JUNE 6, 2022

Some other types of sales emails that get great returns include: Welcome emails Case studies FAQ emails “How To” emails Discounts and special offers Lead magnets Industry insights Reminder emails. As you give business statistics and promote your products, always bring it back to how you add value to your readers. Step 3: Offer Value.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Optinmonster

OCTOBER 15, 2024

Here are a few of our own beginner’s guides to see how they work: Our beginner’s guide to email marketing covers the definition, advantages and disadvantages, how-to guide, top challenges, FAQs, and case studies. You can take several different approaches to FAQs. Scour a few blogs and podcasts and browse social media.

Screencast 98

Screencast Brand Identity Branding Work Management 98

Goodish Agency

DECEMBER 6, 2020

Simply utilize authoritative sources in your content, get media coverage & make sure your brand is positioned next to “authoritative” figures. Post on every (relevant) social media, answer questions in forums & groups, get loads of media coverage & make sure your support is quick. Utilize an omnichannel approach.

Paid Search Agency 98

Paid Search Agency Marketing AI Marketing Analytics Tools FAQ 98

ClearVoice

AUGUST 29, 2022

Create an FAQs page for your customers so you can address their concerns without hiring hundreds of customer support agents. A content that can WOW your audience into trusting your brand, subscribing to your email lists, ranking your pages on the SERPs, and following your social media pages. Which then increases your profit.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Marketing Strategy 98