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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Leveraging social media is a familiar tactic for individuals. Then go on Facebook and let your friends and family know. Companies have been a bit slower than individuals in realizing the power of social media. An evangelist for social selling — and a U.S.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

Trending Sources

3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

ViewPoint

A visit to the prospects’ Facebook page will provide a glimpse into their personality. If you find they don’t use social media very much you can be a little more traditional in your approach.

Tweet Less and Talk More

ViewPoint

Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook Toss the technology.

The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

ViewPoint

The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? But, who wants to watch a webinar on the "Future of Social Media"? Just about anybody curious in the social media industry. Here''s a better webinar title to attract higher quality inbound leads, "How to Get 3X More Social Reach with Your Brand.".

PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

ViewPoint

They’re social. Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads. Joining me today is Josiane Feigon, President of TeleSmart.

Suit Up, Stand Up, Sign Up: A Sales Mantra

ViewPoint

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads.

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PowerViews with Chris Snell: Suit Up, Stand Up, Sign Up: A Sales Mantra

ViewPoint

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads.

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks.

Is It Really B2B, Or Something Different All Together?

ViewPoint

Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere.

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What I learned at Dreamforce 2011

ViewPoint

Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers. As Marc Benioff said, “Salesforce was born cloud but reborn social.”

4 Trends Shaping B2B Marketing in 2011

ViewPoint

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. How do you foster engagement on Facebook?

Good Reads for B2B Marketing - More CMO/CIO Alliance

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LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field.

Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works.

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

A 3 Step Process to Make Social Media Produce Sales

ViewPoint

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces.

PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

ViewPoint

Social Media: Less About Lead Gen and More About Creating Relationships. But I also think that social in my mind is part of the process. ” She adds, “I see social tools as being more nurturing tools than anything else.

PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

ViewPoint

Social Megaphones, Trustability and Great Customer Experiences. Use Customer Voices to Prioritize Social, Mobile & Automation Investments. Social media —Understand how often your customers are on social, how they use it and where they use it.

PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Social media has to be considered, too, in the context of the buyer’s journey. ” The Role of Social Media.

How to Make Social Sell: From Thought Leader to Thought Provoker

ViewPoint

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? At risk of my wife divorcing me, I decided to take a year off and find out how those brands who were succeeding with social media were doing it. These Brands are Making Social Media Sell.

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Social Consumer or Business Persona: Active social participants. Social? Creating a Remarkable "Social Customer" Experience

Why Engagement Will Not Generate Leads (and what to do about it)

ViewPoint

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. It’s how they are making social media sell for them every day.

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. Jeff Molander , social media strategist, speaker, adjunct professor of digital marketing at Loyola University’s school of business, and author of Off the Hook Marketing A 3 Step Process to Make Social Media Produce Sales.

10 Inside Sales Predictions for 2011

ViewPoint

Social media has leveled the playing field. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? The social web has created amazing opportunities to learn, discover, connect, and have fun. Facebook’s “terror policy” is pretty weak. Should Facebook be regulated?

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook.

Why Facebook Should Be Worried About Other Social Networks

Contently

Early social networks had life spans like house flies. Then Facebook came along. But with newer social networks abounding, is it still the preferred choice of the public? When you only look at people younger than 25, Facebook’s position appears even more precarious.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad.

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. But are there cracks forming in the Facebook master plan?

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a Piper Jaffray survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. How important is Facebook?

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans?

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? I’ve been honored to be selected to help judge a global company’s internal social media competition.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

Facebook Marketers need to take a hint from Wonder Woman

grow - Practical Marketing Solutions

I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. Now that Wonder Woman has had her very own debut, I’d like to combine two of my passions and tell you what Diana Prince can teach you about Facebook Marketing.

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. 18 Facebook Stats and Facts. Social Media Examiner ).

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