Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 138

Youtube Analytics Video Marketing Optimization 138

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

Youtube 134

Youtube Tips Tools Social Media 134

Webbiquity

JUNE 20, 2023

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. Facebook videos , when streamed live, help you provide a more casual and interactive approach to showcasing your B2B solutions.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. Guest post by Samantha Waites. Source: Pixabay.

Work Management 267

Work Management Social Media Marketing Management Promotion 267

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 89

Youtube Banners Ideal Customer Profiles Keywords 89

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Navigate the Channel

MAY 31, 2024

To what social platforms have they assigned value and credibility? Facebook has the distinction of being first to the party (sorry, LunarStorm, SixDegrees and MySpace), so it has many users, but its evolution from a Harvard dorm room to 2.93 each year ,” according to Sprout Social. Facebook is still growing, but at a rate of 1.6%

Business 65

Business Social Media Youtube Facebook 65

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Oktopost

SEPTEMBER 18, 2018

We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue.

Social Networks 123

Social Networks Video Marketing Optimization Conversion Rate 123

seo.co

OCTOBER 4, 2022

For this reason, it has been called “Snapchat meets YouTube” because you don’t need a lot of time to create something fun and shareable; just tap a record. This will increase the reach of all of your social media profiles. Depending on your target audience and goals, you may be better off using Facebook or Instagram.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Vidyard

MARCH 22, 2016

A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Spiralytics

MAY 30, 2024

Read on below as we discuss the most popular social media platforms in the Philippines. What Are the Types of Social Media Platforms? Social media platforms can be categorized into social networking sites, instant messaging platforms, image-based platforms, video-sharing platforms, and forums.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion active social media users On average, people have 5.54 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 108

Youtube Business Banners Ideal Customer Profiles 108

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 86% of marketers now combine paid and organic tactics as part of their social media strategies. It’s rare for social media marketers not to use organic and paid social media together.(

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 95

Paid Content Amazon Paid Search Agency Facebook 95

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Tools 234

Tools Social Media Social Networks Work Management 234

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Social Networking.

Paid Content 133

Paid Content Social Media Media B2B 133

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. This will give us a sense of scale in the measurable* social media market. . * The opposite of this is unidentifiable social traffic, or dark social.

Social Media 81

Social Media Traffic Media Privacy 81

Zoominfo

JUNE 27, 2018

74% of people trust social networks to guide them to purchase decisions ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). influencers who currently work with brands say Facebook is the best platform ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Navigate the Channel

JUNE 21, 2023

To what social platforms have they assigned value and credibility? Facebook has the distinction of being first to the party (sorry, LunarStorm, SixDegrees and MySpace), so it has many users, but its evolution from a Harvard dorm room to 2.93 each year ,” according to Sprout Social. Facebook is still growing, but at a rate of 1.6%

Business 65

Business Social Media Youtube Facebook 65

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

Facebook 78

Facebook Organization Allocation Paid Social Agency 78

Unbounce

JUNE 28, 2022

Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase. All the marketing and engagement happens on social media, but the purchasing process happens on the retailer’s ecommerce website. Source: YouTube.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Blog posts with videos draw more traffic. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. You’re not alone.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Porch Group Media

MAY 27, 2021

Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On When customers and prospects look up, you’d better be there. What is the difference between SEO and SEM?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. Social media users grew by 121 million between Q2 2017 and Q3 2017. That works out at a new social media user every 15 seconds. Youtube: 1.5

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. YouTube cards YouTube cards are link cards that pop up throughout a video to direct viewers to other related content.

Social Media 96

Social Media Features Media Curation 96

Sprout Social

JUNE 30, 2021

Facebook and Facebook Messenger followed not long after that. Facebook Stories. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. Even for desktop users, Facebook displays Stories at the top of their feed, but this feature is definitely meant more for mobile use.

Social Media 132

Social Media Media Curation Twitter 132