Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Having a crisp HTML footprint is the easiest way to qualify for rich features in SERPs.". Let’s look at another example.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? With this strategy, you can, for example, see how a blog post or a social media campaign impacted sales or which campaign drove the most revenue. . When it comes to HubSpot, they support two types of multi-touch attribution reports: . Why is Hubspot Renowned for attribution reporting.

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Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Hubspot

DECEMBER 12, 2019

In the example below, you can see a mix of shows that either including something about home building in the show, or in the episode title. In terms of real estate, both these carousels occupy top positions in the SERPs. For example, let's say our episode is about digital advertising. Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

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SERP Google Verticals Keywords 74

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, if you bid on “free crm software”, your ad could only show up for “crm software” and “adobe software.”

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Hubspot Cost Google Process 74

Marketing Insider Group

SEPTEMBER 28, 2021

6 kinds of action words you should include in your content (with examples). If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Here are some examples in different tenses: Image Source. Consider this example: “Don’t miss another.” Quick Takeaways.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Provide examples to show your readers what you mean.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. For example, if your website isn’t performing well, your top priority might be to consolidate webpages and eliminate content that’s no longer relevant. This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). For example, in March 2020, Google announced that websites will be penalized if they FAQ markup the same question and answer on different pages. For example, when Googling “what is inbound marketing?”

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FAQ Ad Building SERP Inbound Marketing 98

Hubspot

AUGUST 23, 2019

In this guide, we’ll review the different types of blogs there are and examples of each. Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords. What do successful blogs have in common?

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? For example, if Quora ranks well within the share-of-voice analysis, don’t fight Quora.

SEO 96

SEO SERP Domain Analysis 96

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Decide on a feasible cadence to update the most needed pieces, be it once every month, for example. For example, you can upsell current customers by educating them on additional ways they can use your product or service.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Here’s our top sessions and their corresponding highlights. What does that entail?

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

SmartBug Media

AUGUST 27, 2021

For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". HubSpot Marketing Hub.

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Paid Content Lead Generation Budget Programs Lead Scoring 95

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. For example, this article, about how to write a blog post , has earned thousands of views. Let's take a look at some examples. Long-Form Content Examples.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. An example of this can be seen on their page.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Here's an example of a page that is well optimized for local search.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

FEBRUARY 5, 2018

And as Sullivan acknowledged in his blog post, many were concerned that traffic would drop -- as a result, for example, of users finding the information they needed right away from the featured snippets, therefore not clicking to visit any sites. The second result accounts for 18%, and the rest, 11% or under. Source: Google.

Features 76

Features Google Work Management SERP 76

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). For example, instead of pumping out ten short blog articles every month, write five in-depth, highly researched, and strategically optimized articles that will resonate with your target audience.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Hubspot

APRIL 25, 2019

You’ll see this example throughout the piece. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? For example, let's say you create a persona called "Enterprise Ernie." At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

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Dwell SERP SEO Marketing Analytics Tools 97

Navigate the Channel

JUNE 19, 2023

Our example is both. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

DECEMBER 19, 2022

For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site. market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs. Squarespace.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

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Traffic Features Google SERP 76