Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? First-Party Intent Data.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. What is B2B Buyer Intent Data? Source: Gartner.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. For example, challenges, pain points, metrics they are being measured on, goals, and tech tools they use. Re-visit your Ideal Customer Profile.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

MARCH 6, 2024

Precision and relevance in your emails are now vital. Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Let me share a vivid example of how it works.

Outreach 104

Outreach Effectiveness CAN-SPAM Domain 104

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. This process has become even more straightforward with the appearance of intent data. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 105

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

6sense

FEBRUARY 7, 2022

According to Gartner, they usually spend only 5% of their decision-making time speaking with a salesperson. . But since the secret sauce of dynamic sales territories is knowing which accounts are in-market and ready to buy, you’ll need an ABM account engagement platform that delivers intent data and predictive data. .

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Buyer Intent Intent Data 62

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Circle Studio

NOVEMBER 24, 2020

Here are a few examples of what this acceleration will look like: Video. This year’s Adobe MAX conference is just one example of what this production quality looks like. Here are just a few examples of AI-powered marketing trends to watch out for: Client Insights. Buyer Intent Data. SEO and SEM.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Click To Tweet Behavioral Analysis and Intent Data for Buyer Personas Effective buyer personas use quantitative and qualitative data to segment data about existing customers, website visitors, and leads.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

ClickZ

FEBRUARY 20, 2020

Customers lose interest in these calls because they aren’t relevant, and may feel they leave calls having given more than they gained. An example is using recording tools (ask permission of course) that also transcribe conversations. Win #2: We make interactions more relevant and make buying easier. How does this work?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Positioning 118

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. Data Reveals What Buyers Are Looking For Marketers shouldn’t just assume to know what each buying committee member needs.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Content4Demand

MAY 21, 2020

“The stakes are high in ABM, and every step of your strategy needs to rely on relevant, engaging content that speaks directly to your buyer.” According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. But it’s not always necessary to start from scratch when it comes to content.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

FEBRUARY 13, 2020

Bullock is a “lead by example” CMO. Intent Data “Engagio is doing a lot around intent data. Predictive Customer Insights “Another area I get excited about is anything that gives you a better view of your customer data. So here’s what CMOs really want – and what they want salespeople to know. “At

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

DealSignal

AUGUST 3, 2023

For example, suppose you want to target contacts in Information Technology with an email about security but send the email to everyone in IT – most of the audience will dismiss it. Intent data refers to a range of online activities that helps you find people actively looking for solutions that your company offers.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

DealSignal

FEBRUARY 18, 2024

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Poor quality data After spending thousands—even millions—on technology and investing hundreds of man-hours to create automation and processes, many teams forge on believing they’ve done everything possible to strengthen their pipeline.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

OCTOBER 5, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. We’ll supply examples in the next section. Continually monitor account activity and intent data to stay relevant.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift. For example, if you’re looking for a new CRM platform, you might seek information about important features to consider.

Enterprise Management 297

Enterprise Management Generation Lead Ranking User-Generated Content 297

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. Importantly, that outreach is then personalized based on data, to make sure that they feel relevant and maximize conversion.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

QuanticMind

JANUARY 21, 2020

Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. It prioritizes getting high volumes of relevant traffic to click through to a landing page, where only 1-2% will actually become paying customers. Intent data .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

DealSignal

JULY 27, 2023

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Poor quality data After spending thousands—even millions—on technology and investing hundreds of man-hours to create automation and processes, many teams forge on believing they’ve done everything possible to strengthen their pipeline.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Madison Logic

MAY 22, 2023

It’s not that they have too little intent data, but about their struggle to turn that data into useful and actionable insights. There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes.

Intent Data 52

Intent Data Intent Spending Budget Management 52

DealSignal

NOVEMBER 17, 2020

Inbound lead enrichment with great B2B data provides insights that sales can use to quickly and effectively personalize lead follow-up. Understanding the prospect’s role, tailoring your solution to their particular need, and suggesting relevant next steps have proven to be effective.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. Based on the predefined MQL criteria, John meets the requirements as he belongs to the target industry and holds a relevant job title.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

DealSignal

APRIL 11, 2022

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. According to Gartner, 9 in 10 companies use two or more lead enrichment tools to learn more about prospects. At the same time, engage with other thought leaders in your industry or who are relevant to your target audiences.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. Wrapping Things Up.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Zoominfo

NOVEMBER 8, 2023

Considering the rapid changes in how sales decisions are made and multiplying that by the average size of a buying committee today — which, according to Gartner, ranges anywhere from six to 10 — sales and marketing teams have a real challenge on their plate. Jane eventually joins Company Y.

Buy 130

Buy Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Leadspace

AUGUST 6, 2018

In a previous post , we covered some of the use cases of intent data , demonstrating the clear advantage it offers to B2B marketers and salespeople alike. Using intent data, marketers can refine their ICPs, and target their campaigns more accurately to audiences who are most likely ready to buy.

Intent Data 48

Intent Data Intent Lead Ranking Lead Scoring 48

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61