DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation. Event announcement. Competitions.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. Marketing may be digitally dominant, but in-person events aren’t going anywhere.

Event Marketing 145

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 145

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 99

Buzz Event Marketing Webcast Lead Scoring 99

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Ledger Bennett

OCTOBER 22, 2020

Within this context, Ledger Bennett was tapped to lead efforts to bolster the branding and promotion of VirtualConnect , implementing a comprehensive event marketing program to grow awareness and drive registrations, specifically among customers and ICP prospects. Event Marketing Campaign Elements.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

Choozle

JUNE 17, 2021

To better understand the strategies used to target college students, and how this market has changed over the last year, we chatted with Brendon Basile, Director of Media Operations at OnCampus Advertising. We have seen a real uptick recently in mobile, email, and CRM targeting-based campaigns. Q: Any final thoughts?

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Event marketing. Marketing Intent Data. Strategic Demand Generation.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Event marketing. Marketing Intent Data. Strategic Demand Generation.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Martech

JULY 28, 2021

With better analytics, Panasonic is able to provide more insights into the customers they engage with and provide more customized communications and targeted messaging, Rowley said. From a marketing perspective, we all have the responsibility for customer experience.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Semcasting

JUNE 22, 2018

This may bring a limited degree of success by driving the targeted audience to take some immediate action like visiting a booth at a conference or dining at a local restaurant after the event. Many marketers are looking to take this a step further by finding ways to identify and continue conversations with the attendees post-event.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Before we dove headfirst into pumping out our media assets, we wanted to fine-tune our audience targeting so we were speaking to the right people. From here the chase was on.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Some of these opportunities can include: Speaking at a keynote session or panel discussion.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. Read on for insights on how to tap into the Disney approach and create exceptional, enduring experiences for your target audience. The takeaway for event marketers?

Event Marketing 59

Event Marketing Planning Class Training 59

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? They can help you get more eyeballs on your brand and put you in direct contact with your target audience,” Jody explained.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Augmented Reality.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Marketing Insider Group

MAY 21, 2014

This year’s event is September 18-19 in Las Vegas. Len suggest some good, ‘ole fashion marketing best practices: understand your target market and provide them with the content they want. Sounds just like the basic principle of content marketing! Content Marketing'

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Are Your Growth Strategies in Jeopardy of Missing the Target? The weight of an arrow helps determine its speed, drop rate, and target penetration. Performance target (KPIs). This episode of What’s Your Edge?

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Martech

SEPTEMBER 1, 2023

ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 117

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Facebook Events. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. It’s pipeline, it’s influenced ARR, influenced MRR.”

Lead Scoring 129

Lead Scoring Lead Ranking Top of Funnel Budget Programs 129

Marketing Insider Group

APRIL 28, 2021

Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Events are not year round, so marketers must connect the offline conversation with the online conversation. At every event you’ll hear the question: “So what do you do?”.

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251