Contently

MARCH 1, 2022

Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. It might be tempting to chase the clicks generated by a top news story, says the company’s director of content Matt Carter. ” In other words: plagiarism might work to generate clicks and perhaps even advertising money.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Vision Edge Marketing

MARCH 19, 2024

While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. What’s important to note here is that achieving more nuanced decision-making is not the same as generating original ideas.

Marketing AI 219

Marketing AI Ethics Creativity Marketing Automation Services 219

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Generate This is of particular interest to marketers. Each system has its pros and cons.

Marketing AI 139

Marketing AI Classified Ads Generation Lead Ranking 139

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Named after the company’s co-founder Charles Pfizer, Charlie is a generative AI platform that aims to streamline content supply chains and enhance its marketing strategies. More so: what is “Charlie”?

Advertising Agencies 91

Advertising Agencies Generation Paid Search Agency Ethics 91

Velocity Partners

AUGUST 16, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch).

Design 76

Design Generation B2B Ethics 76

Scoop.it

OCTOBER 20, 2020

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. That includes a blog article, image, video, or anything else that somebody created.”.

Curation 76

Curation Ethics Copyright Content 76

Convince & Convert

AUGUST 19, 2015

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.

Ethics 159

Ethics Youtube Blogger Guidelines 159

nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical.

Ethics 69

Ethics Work Management Ideal Customer Profiles Custom Publishing 69

ClearVoice

AUGUST 4, 2023

Now, AI can create human-like text for social media, blogs, and emails. Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. The question of AI and plagiarism is not simply an ethical or philosophical conundrum.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Stevens & Tate

NOVEMBER 4, 2022

Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand story. Why is Generation X Important?

Generation 95

Generation Branding Brand Identity Ethics 95

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Recently, there has been a lot of buzz around ChatGPT, a generative artificial intelligence (AI) model developed by OpenAI. GPT and other generative AI models like Anthropic and Bard are built on pre-trained, large language models that help users create unique text, images, and other content from text-based prompts.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Marketing Insider Group

APRIL 8, 2024

Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models. Whether you’re writing social media copy, offering customer support, or generating code, this model molds itself to fit the task at hand, powered by your unique data and goals.

Work Management 244

Work Management Lead Ranking Marketing Management Training 244

Webbiquity

MARCH 7, 2023

As a result, they have high churn and difficulty generating referrals. Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. For lead generation, an eBook may be one tactic. But they can stay in business.

Consulting 349

Consulting Marketing AI Paid Search Agency Ad Building 349

FunnelEnvy

JANUARY 22, 2024

Like most technology earthquakes, the first big jolt has seen sharp aftershocks, such as copyright infr ingement lawsuits and questions about AI ethics. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization. Predictions of Google’s demise are premature.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Martech

AUGUST 22, 2022

Has AI-generated content gotten to the point where it won’t hurt page rankings? Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines. It shouldn’t be so easy that you can spin up a 1000 word article, not check it, not worry about it and then push it out to your blog.”.

Marketing AI 90

Marketing AI Generation Content Ethics 90

Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

SocialPilot

JANUARY 9, 2024

The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

ClearVoice

FEBRUARY 5, 2024

AI tools like ChatGPT-4 by OpenAI allow users to generate human-like, diverse, and engaging content. Enhancing Creativity and Scalability AI tools that leverage NLP can understand tone, context, and nuances of language, allowing creative and contextually relevant content generation. Content distribution automation.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

SalesIntel

DECEMBER 8, 2023

From unraveling the intricacies of data enrichment tools to deciphering the profound impact on lead quality, segmentation, and personalized engagements, this guide is your compass to amplifying B2B lead generation and mastering lead management through the prism of enriched insights. ensuring ethical handling of data.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. The next generation AE must possess strong change management skills.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. But what is revenue generation exactly?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Navigate the Channel

JANUARY 25, 2024

Our research found that companies that excel at personalization generate 40 percent more revenue from those activities than average players,” reported McKinsey in 2021 during the pandemic. Across US industries, shifting to top-quartile performance in personalization would generate over $1 trillion in value.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic. Investment.

Ethics 101

Ethics Opinions Case Studies Tips 101

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. Stealing is not ethical. Blog Drunk.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Webbiquity

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. You can’t buy great customer reviews (at least not legally or ethically). Build long-term relationships with customers through user-generated content. Reduces Marketing Costs. Focus on organic reviews from customers.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Marketing Insider Group

JANUARY 16, 2023

Personalization and privacy: With increased use of personalization and targeting in marketing, both businesses and consumers share concerns about data privacy and the ethical consequences of using consumer data. Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 103

Marketing AI Work Management Marketing Management B2B Thought Leadership 103

ViewPoint

FEBRUARY 23, 2018

Which means those “leads” land in a black hole, and the money spent to generate them is wasted. What’s it take to generate a volume of real leads, the ones you really need? PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Leads aren’t leads unless: They’re qualified.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Marketing Insider Group

JUNE 2, 2020

Sponsored content is an increasingly popular way for brands to advertise and publishers to generate income. Sponsored content is promotional content that is paid for by a sponsor and published on someone else’s website, blog, social media account, or other platform. Recommendation widgets at the end of blog posts.

Paid Content 267

Paid Content Rules Content Work Management 267

DiscoverOrg

MAY 12, 2016

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. With that said, here are 5 of the books and blogs we love. In addition to her book, you can also find her insights online on her blog.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)? But wait, there’s more!

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. The next generation AE must possess strong change management skills. role in B2B sales.

Marketing AI 62

Marketing AI Work Management Marketing Management Generation 62

Webbiquity

JUNE 13, 2023

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 260

Loyalty Personalization Budget Programs Marketing Automation Services 260

Vision6

JANUARY 14, 2024

In this article, we will break down the magic of AI marketing- from AI-powered content generation to hyper-personalised product recommendations. It then uses this audience data to craft blog posts, product descriptions, and even video scripts that resonate with different user personas. How do you harness this power effectively?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Top Rank Marketing

JANUARY 5, 2024

The post Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Paid Search Agency 115

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 115