Scoop.it

FEBRUARY 1, 2022

The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 No matter the industry you come from, though, whether it is sales, content marketing , or beyond, you probably know that when you’re working in SaaS, you need to constantly monitor and act on relevant data. billion US dollars.

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

Heinz Marketing

JUNE 30, 2023

Leveraging metrics plays a vital role in this process, as it provides actionable insights and quantifiable measures to track progress and make informed decisions. In this blog, we will explore the importance of leveraging metrics for B2B customer-led growth and delve into effective strategies to unlock their potential.

Churn Rate 105

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 105

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. By measuring success metrics in account-based marketing campaigns, organizations can gain valuable insights into the effectiveness of their ABM efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Martech

OCTOBER 19, 2023

In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. This metric allows teams to identify bottlenecks, refine strategies and create a more seamless transition from awareness to purchase. New revenue.

Top of Funnel 125

Top of Funnel Planning Product Ad Frequency 125

Martech

OCTOBER 13, 2023

The metric of Phase 4 is the metric that means money — customer lifetime value (CLV). For SaaS companies, the income is the yearly subscription. CLV is the metric that means money. The post CLV: The metric that means money appeared first on MarTech. Business viability and profitability hang in the balance.

Ideal Customer Profiles 117

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 117

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

InsightSquared

SEPTEMBER 18, 2019

We asked David Skok , a veteran venture investor and the author of the software-as-a-service (SaaS) metrics blog forentrepreneurs.com , how to approach this difficult problem. Marketing Board Meeting Essentials is an InsightSquared ebook that offers tips on communicating with your board using strategic topics and key metrics.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

accelerate agency

FEBRUARY 21, 2022

If you’re operating in the SaaS sector , it can often take longer to see a significant ROI (return on investment) than in other niches. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. 10 Essential KPIs you have to monitor 1.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

If you’re operating in the SaaS sector , it can often take longer to see a significant ROI (return on investment) than in other niches. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. 10 Essential KPIs you have to monitor 1.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

If you’re operating in the SaaS sector , it can often take longer to see a significant ROI (return on investment) than in other niches. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. 10 Essential KPIs you have to monitor.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

Marketing 261

DECEMBER 3, 2020

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. SaaS customers walk through different stages on the way to becoming a paying customer.

Top of Funnel 71

Top of Funnel Template Optimization Conversion 71

accelerate agency

DECEMBER 7, 2021

Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? What does a SaaS chief marketing officer do on a regular basis? With such a broad range of expertise, a CMO’s typical workday could range from creating a SaaS marketing strategy to product design, distribution, and pricing.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? What does a SaaS chief marketing officer do on a regular basis? With such a broad range of expertise, a CMO’s typical workday could range from creating a SaaS marketing strategy to product design, distribution, and pricing.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? Your primary responsibilities as a SaaS chief marketing officer. Important metrics you need to hit as a SaaS chief marketing officer. Steps to strengthen SaaS GTM strategy and deliver growth to the organization.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech

MARCH 7, 2023

While there’s little difference in managing an email nurture campaign, for example, to sell blenders or airplanes, that doesn’t mean understanding the specific product is not essential for the folks administering the marketing automation platform.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Product 91

Martech

JANUARY 12, 2024

It encourages marketers to experiment with innovative strategies and measure success using more than activity metrics, instead focusing on their contribution to the company’s bottom line and strategic vision. Soon, we installed robust SaaS metrics –— and boom!

Efficiency 127

Efficiency Ideal Customer Profiles B2B Marketing Planning 127

Lake One

JULY 22, 2020

In B2B SaaS it can be really misleading because marketing could be burning cash under the disguise of driving leads – leads that aren’t doing anything. So what metrics matter? There are a few core B2B SaaS marketing metrics every organization should keep their focus on. Key Takeaways for B2B SaaS Marketing Metrics.

Lead Ranking 55

Lead Ranking B2B Marketing Planning Marketing Qualified Leads 55

Zoominfo

FEBRUARY 3, 2023

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. With a mix of in-office, hybrid, and remote work options now in place, having both mobile and direct-dial office numbers as part of your sales toolkit is essential.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

PureB2B

MAY 30, 2022

If you're not tracking your sales metrics, you'll be in the dark about the most critical parts of your company growth. If you're starting to scale your SaaS sales process to close more leads and increase your ARR, this article is for you. Why You Need to Think About Your SaaS Sales Metrics from Day One. Let's get into it.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Lead Ranking Eye-Tracking 62

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. In this post, we’ll take an in-depth look at customer lifetime value and offer recommendations on improving your CLV and growing your SaaS business. . How do you calculate the lifetime value of a SaaS customer?

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Zoominfo

AUGUST 14, 2020

Because data doesn’t lie , at ZoomInfo, we like to convey the performance metrics we quantify and try to make incremental improvements toward every new rep. . Essentially, we’re surfacing up the best leads we have at any given moment and feeding that into our outbound SDR motion. . I looked back to September 24th, 2019.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven. So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. In this post, we’ll take an in-depth look at customer lifetime value and offer recommendations on improving your CLV and growing your SaaS business. How do you calculate the lifetime value of a SaaS customer?

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. In this post, we’ll take an in-depth look at customer lifetime value and offer recommendations on improving your CLV and growing your SaaS business. How do you calculate the lifetime value of a SaaS customer?

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Directive Agency

FEBRUARY 16, 2022

Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. In this article, we will cover the following 12 best customer experience metrics: . Why is Measuring Customer Experience Necessary for SaaS Companies? 12 Best Customer Experience Metrics . Qualitative Feedback.

Churn Rate 72

Churn Rate Lead Ranking Lead Scoring Customer Satisfaction 72

accelerate agency

DECEMBER 22, 2021

There comes a time in the life of a SaaS business where a SaaS valuation is needed: It can tell you approximately how much your company is worth in the contemporary market. So, if you’ve reached that point in your business lifecycle, read on to learn: What makes SaaS companies so valuable? What is the rule of 40?

Churn Rate 52

Churn Rate Work Management Paid Search Agency Business 52

accelerate agency

DECEMBER 22, 2021

There comes a time in the life of a SaaS business where a SaaS valuation is needed: It can tell you approximately how much your company is worth in the contemporary market. So, if you’ve reached that point in your business lifecycle, read on to learn: What makes SaaS companies so valuable? What is the rule of 40?

Churn Rate 52

Churn Rate Work Management Paid Search Agency Business 52

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

accelerate agency

DECEMBER 22, 2021

There comes a time in the life of a SaaS business where a SaaS valuation is needed: It can tell you approximately how much your company is worth in the contemporary market. What makes SaaS companies so valuable? Types of SaaS valuations. Key SaaS metrics for calculating valuation. Types of SaaS valuations.

Churn Rate 52

Churn Rate Work Management Business Marketing Management 52

Martech

AUGUST 25, 2021

” It starts with authentic engagement — something not easily susceptible to metrics. ” Showing ROI is essential, she said. “Vanity metrics of impressions or views — that’s not enough. .” So I was leveraging both at the same time, a product-driven community for a SaaS company and a community of practice.”

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Goodish Agency

MAY 15, 2022

The difference between selling Ecommerce, Agency or Saas? When selling SaaS, a lot depends on a founder. SaaS is very standardized, so business metrics are crucial. 33:57 – First issues when selling SaaS. 35:13 – Second issue when selling SaaS. If not, that is a huge issue. Timestamps: 0:00 Intro.

Paid Search Agency 52

Paid Search Agency Business Startups eCommerce 52

Martech

APRIL 3, 2023

Here’s an example: As a SaaS company selling project management tools to enterprise-level businesses, you implement a conversational marketing strategy to engage busy executives looking to streamline their team’s workflows and increase productivity. But with so many metrics to track, it can be overwhelming to know where to start.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Directive Agency

JUNE 18, 2020

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. SaaS marketing metrics that matter.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

Oktopost

MARCH 7, 2022

Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. Social Listening Metrics to Track. For example, if you’re a CRM SaaS company, you might be looking for the amount of posts that refer to your brand on social media as opposed to your competitors.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

SmartBug Media

DECEMBER 27, 2021

All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. Although she is a SaaS company co-founder and a chief revenue officer, she has profound marketing experience. In the marketing world, data and metrics are easy to find—they’re everywhere.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Adobe Experience Cloud Blog

MARCH 30, 2018

We know it’s essential to help our customers to be successful. We have seen a trend that more and more companies are setting up customer success operations teams especially in the B2B arena and SaaS industry. CS Ops teams also drives company-wide adoption of outcomes-based metrics and processes. The reason?

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134