Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. per user, per hour by 2025. In fact, its ad supply is oversized.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo. Instead, the narrative focused on how we, as marketers, can use AI to enhance our jobs, not replace them.

CMO 59

CMO Emarketing Work Management Buzz 59

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. Disney is one network that is already ahead of the curve here.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Here are five marketing trends that you should be looking into this year. Content Marketing.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Make video a core part of your marketing strategy, if you haven’t yet. And according to Emarketer, 66.6 Video marketing is becoming more important, it seems, every day. Prioritize Video Content.

Practices 293

Practices Tips Business Emarketing 293

SendX

JANUARY 18, 2021

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Marketers today have access to more data than ever before.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change? Programmatic advertising.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. June 7-10, virtual, B2B Marketing Exchange. It’s been a long haul.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. The result is generic, uninspiring marketing that fails to resonate with buyers.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. That’s something….

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. MarTech recently found that marketers find content creation really difficult. It’s called “ IRL ” fuelled by AI. 9:30 Why do marketers find content creation difficult? 14:35 Walmart is doing AI.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

QuanticMind

SEPTEMBER 29, 2023

[:06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. For example, trends like fan-remixed content and AI -enhanced video have taken hold, leading to new levels of creativity.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change? Programmatic advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox’s impact on ecommerce marketing. A modern brand is faced with many disruptions.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Bluetext

JANUARY 8, 2019

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. This evolution may be closer than you think.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Martech Advisor

DECEMBER 11, 2019

With 2020 just around the corner, let’s look at the trends and predictions about how 5G will impact marketing in the future. The rapid growth of technologies, such as the internet of things (IoT), immersive technology, artificial intelligence (AI), and the rise of 5G could lead to great things for marketers.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Bluetext

JANUARY 8, 2019

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. This evolution may be closer than you think.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

QuanticMind

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. We’re sorry, but you’ve been replaced with a letter.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Content Standard

JANUARY 22, 2016

Artificial intelligence is expected to play a big role in the future of digital marketing, and some brands have chosen to turn that future into their present. At CES 2016 earlier this month, one of the big storylines among leading enterprises was the aggressive efforts to invest in artificial intelligence.

Marketing AI 40

Marketing AI Brand Identity Branding Planning 40

Bannerflow

MARCH 8, 2019

In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. Plus, in 2019, eMarketer predicts that U.S. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. The unceasing rise of AI. advertisers will buy $3.8

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Contently

OCTOBER 27, 2016

Powered by artificial intelligence, they’re writing news stories , working in hotels , and even running a McDonald’s in Phoenix. This August, the digital marketing company launched Albert 2.0, an artificial intelligence platform designed to make digital media buying decisions on behalf of brands.

Marketing AI 60

Marketing AI Advertising Agencies Advertisements Advertising 60

QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? How big is the programmatic advertising market? Table of contents What is programmatic advertising?

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

ClickZ

NOVEMBER 20, 2020

As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. Nevertheless, Marketing Charts’ figures from 2020 suggest watching TV remains the favorite evening past time for 23% of Americans. . CTV ad spends in the US are expected to reach $11.36

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Bannerflow

DECEMBER 10, 2019

Interestingly, nearly half of marketers in the US and one third in the UK already describe it as their favourite targeting format. According to eMarketer research contextual targeting is on the rise, thanks to its greater assurance and security that targeting consumers by content is a more privacy-friendly practice. It is a safe bet.

Advertisements 72

Advertisements Advertising Marketing AI Display 72

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Power over not just advertising, but news and commerce, and future technologies like cloud hosting and artificial intelligence. In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Outgrow

MAY 5, 2021

What Are the Latest E-commerce Marketing Trends to Skyrocket Your Sales. E-commerce marketing has been on a steady rise thanks to the pandemic. And e-commerce marketing trends are evolving just as steadily day by day. But if you’d like to get a refresher on the basics of e-commerce marketing first, 1.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. When used in conjunction with other marketing strategies they can become one of your most powerful revenue streams. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). SEO Tribunal ). Wordlead ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Contently

OCTOBER 18, 2016

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Meanwhile, artificial intelligence, such as IBM’s Watson or Salesforce’s Einstein, is being promoted as the future of business intelligence. Why Salesforce?

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Martech Advisor

DECEMBER 17, 2019

By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. If you’re not one of them, you're probably wondering how to get started with an Amazon marketing strategy. You need to know the workings of Amazon marketing to succeed in this competitive landscape.

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

Digilant

NOVEMBER 15, 2018

Digilant And HealthLink Dimensions Partner To Help Marketers Go All-In On Digital. “We’ve been delivering programmatic solutions to brands all over the world for more than a decade, and the healthcare category is ripe for digital marketing innovation.” The best deterministic physician and health care provider data.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40