Predictive Response

MAY 29, 2020

One of the key factors in developing a truly effective email campaign to boost membership renewal is personalization. Events attended by the member. Now that you have stockpiled a wealth of member data, use it to develop personalized campaigns that are really meaningful to your audience. Membership type.

Email Campaigns 52

Email Campaigns Campaigns Marketing & Strategy Top of Funnel 52

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

SendX

NOVEMBER 4, 2020

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Email marketing generates $42 for every $1 you spend on your email campaign. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Webbiquity

MAY 4, 2020

Omnisend focuses on bringing your different channels to one place, including email marketing. With its various functions, you can maximize results from your email campaigns while keeping them organized and efficient. Use Campaign Booster, which resends newsletters to subscribers who didn’t open the first one.

Marketing Automation Services 286

Marketing Automation Services Email Marketing Marketing Management Tools 286

ActiveDEMAND

MARCH 11, 2019

In this way, you could push a special offer for a service that you know some customers are interested in, invite only your top customers to an event, or use some other special content in a regular email. This is the easiest way to rapidly build significantly different emails for different users.

Email Campaigns 40

Email Campaigns Personalization Campaigns Paid Search Agency 40

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Marketing Insider Group

SEPTEMBER 16, 2020

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. What is drip marketing, and why does it matter? It’s all about timing.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

SendX

FEBRUARY 11, 2021

An important aspect of any media or event partnership is cross-collaboration. Converting visitors on your website to email leads is probably the most straight-forward way of email leads generation. One of the most obvious ways is including a newsletter sign-up in the footer of your website.

Lead Generation 393

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 393

FMG Suite

JUNE 13, 2019

We love sharing our clients’ success stories, and some of the most compelling stories come from clients who have harnessed the power of FMG Suite’s email campaign tools. Kathy Holobowski : “Very recently we added the email newsletter tool and our contacts responded very well with the first campaign that was sent out.

Email Campaigns 40

Email Campaigns Ad brokers Campaigns Tools 40

Delivra

OCTOBER 9, 2018

Here are 12 types of email campaigns you should be automating to get more attention and engagement from your subscribers. 12 types of email campaigns you should be automating. Welcome emails. Event updates. Emails can be scheduled to be delivered periodically leading up to the event.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Martech

JULY 14, 2022

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Get the daily newsletter digital marketers rely on. Successful campaigns. online sales came in at $6 billion the first day, and $5.9 billion the second day.

Amazon 119

Amazon Social Networks Newsletter Pricing 119

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 116

Email Marketing Planning Design Mobile Marketing 116

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Before the Event. And don’t forget business cards!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

SocialPilot

JANUARY 26, 2024

.” “Develop a sequence of email content for a drip campaign targeted at [Specific Audience Segment], focusing on nurturing leads and guiding them through the sales funnel.” While running email campaigns, I use AI to transform my email copies and make them more persuasive.

Examples 79

Examples ROI Planning Work Management 79

ClearVoice

MARCH 14, 2024

For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms. Cross-promotion tactics Leveraging email can boost your content’s performance across platforms. Promote content across platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

JULY 2, 2020

With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. Definition of Email Marketing Basically, email marketing entails using emails to either promote your products or services.

Newsletter 367

Newsletter Email Campaigns Design Examples 367

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Especially for newsletters where the primary goal may just be to read the content.

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96

Marketing Insider Group

MAY 2, 2023

Some examples of zero-party data include: Gated form fills Newsletter sign-ups Quizzes Customer surveys Product preferences Online chat Image Source: FactoReal When you include zero-party data in your strategy, you can create more personalized and engaging experiences for your audience. Run email campaigns.

ROI 219

ROI Webinar Metrics Privacy Content 219

Scoop.it

MAY 4, 2023

Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. Show off satisfied customers in personalized email campaigns. Give discount codes to UGC creators to encourage them to create more, and wait for your next email. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Anyword

MAY 8, 2024

Cortney, our events expert, handles everything from planning the big day and picking out the coolest swag ( like our hit coloring book ) to writing email campaigns and social posts. Hannah runs our content calendar, filling her days with crafting engaging social media posts, blog entries, and newsletters.

Work Management 77

Work Management Planning Copywriting Advertising Agencies 77

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. This could involve segmenting your email list by industry, job title, or previous content downloads.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

JULY 7, 2023

In exchange, ask for their contact information, including email addresses, when they download or access the content. Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Require registration to gather contact details and expand your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business?

Template 125

Template Email Marketing Blast Campaigns Planning 125

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Your social media accounts help you stay competitive if you constantly add new information about your upcoming events, customer stories, new content, product updates, and other news.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. What is the use of automation in email marketing?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. What is the use of automation in email marketing?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SmartBug Media

MARCH 22, 2023

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. SMS campaigns can support email campaigns with early access to new products and deals.

SMS 98

SMS Email Marketing Examples Planning 98

Martech

JANUARY 9, 2024

Determining the collaboration scope When partnering with creators, the options are vast and varied — but your campaign objectives should ultimately guide the content format. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns. Event appearances. Brand ambassadors.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. Without a clear and compelling CTA, your email may go unnoticed.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Rev

FEBRUARY 8, 2023

Signing up for emails: MQLs will have signed up for emails and newsletters to receive ongoing updates about your product or service. Subscribing to newsletters: MQLs may also have subscribed to newsletters and other email campaigns to stay up-to-date on your product or service.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. You can use the tool to create high-quality campaigns without any coding experience.

Email Marketing 58

Email Marketing Marketing Management Tools Conversion 58

Martech

AUGUST 3, 2023

Calculating email revenue To determine how much revenue you get from your various email campaigns, list all the possible ways your business generates revenue through email. This may include: Ad revenue from content emails. Sign-ups for email newsletters. Emails that come with a paid subscription.

Lead Scoring 91

Lead Scoring Lead Ranking Deliverability Ad Exchange 91

LeadSquared

OCTOBER 25, 2013

Newsletter Marketing, may be old-school in the age of social media marketing but it is still one of the most dependable marketing tools available. In this post we will discuss 6 newsletter marketing tips. Here are the two key features of newsletters: Regularly distributed publication Content is of interest to the customers.

Newsletter 52

Newsletter Marketing Budget Tips Ideal Customer Profiles 52

Martech

FEBRUARY 24, 2022

Do you have a roadmap for what you would do in the event of a hack? Consider requesting product demos showing basic tasks and demonstrating core reports such as: Create and edit a new email from scratch. See a report showing web traffic and/or specific leads from an email campaign. a free trial)? Processing.Please wait.

Marketing Automation Services 113

Marketing Automation Services Marketing Management Vendors Marketing Automation 113

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience. Source: Really Good Emails 2.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52