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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision.

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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say.

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

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Define and Conquer: Tips to Improve Sales and Marketing Alignment

It's All About Revenue

The following is the first of a two-part series on strategies to bridge the gap between sales and marketing. At its best, the relationship between sales and marketing is like a fresh romance. Sales still tells marketing it appreciates all the hard work and revenue contribution.

3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

It's All About Revenue

After you read these reporting analysis tips, go into Eloqua and in your CRM and generate these reports: #MQLs by Lead Score and Geography. These three reports will help you to identify if your scoring behaves properly and here are few things you might discover: 1.

Right Time, Real Time Selling

Fearless Competitor

Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. He’s also the author of 3 highly acclaimed white papers, which are offered free at

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

As prospects and sales professionals use Alinean-powered Interactive White Papers, Diagnostic Assessments and ROI / TCO Calculators, much intelligence is collected during the engagement.

Content Creation Fundamentals


According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Ask your sales team too – just don’t make assumptions. Make understanding and helping your buyer top of mind when you write anything.

4 Content Marketing Metrics Trends and Best Practices

It's All About Revenue

In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Bob Smith downloaded our white paper presumably with the intent to read it) and actual behaviour (i.e.

Thank you, Marketo and Jill

Fearless Competitor

Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. And we have great relationships at companies like Eloqua, Silverpop, Act-on, Genoo and Aprimo. sales challenges sales leadership

Top Content Marketing Challenges, Benchmarks, and KPIs

It's All About Revenue

by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. Company authored white papers (52%). Company authored white papers (41%).

4 BtoB Marketing Action Items for 2011

Fearless Competitor

And we at Find New Customers want to help you make 2011 a great year! Download and read the white paper How to Find New Customers. Purchase and read eMarketing Strategies for the Complex Sale by Ardath Albee.

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The Hidden Costs of Content Marketing

B2B Marketing Unplugged

Tired of whiny sales people who don’t know how to close? Marketo, Hubspot and Eloqua have been making noises about them for years. It turns out that Content is taking its status as King pretty seriously and quietly helping itself to some pretty stiff levies.

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5 Steps to Feed the Content Beast

It's All About Revenue

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. for you based on their work creating the core white paper or report.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Good, but not good enough for most organizations, especially when there is a longer sales cycle. Maybe there are a few things in here that will help you as your develop out your content marketing strategy. Downloadable Case Studies/eBooks/White Papers.

Simplifying Video Marketing: 5 Ideas To Get Started

It's All About Revenue

Ask questions of your CTO, marketing team, sales team, everyone. What is a question you can help answer for your audience? People just want to understand ideas better and whiteboarding has always been a great way to help illustrate a solution. by Christina Pappas | Tweet this.

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5 Tips for Creating Effective B2B Marketing Videos

It's All About Revenue

As buyers become decreasingly trusting in sales content, capturing the voice of the customer helps support value add relationships. With more tech buyers conducting research over mobile devices, video is easier to consume than, say, a white paper.

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How to Measure Email Success in 2015: A Call to ROI

The Point

Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Most would argue 100 Webinar leads are worth more than 100 White Paper leads.

Does your Eloqua Ferrari collect dust?

Fearless Competitor

Are you a client of Eloqua ? Our Marketing Automation Acceleration Package for Eloqua is exactly what the doctor ordered. Learn more (and check out our free offer) by visiting Get More from your Eloqua Purchase.

Top 10 Guest Posts You May Have Missed

Fearless Competitor

We’ve written so many great articles on topics like sales lead generation , social media marketing and the like for other blogs. RPM with the Fearless Competitor (video interview on Eloqua blog). 6 Demand Generation Predictions (Eloqua blog).

B2B Lead Generation | Where Are You Today?

Fearless Competitor

A handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. This is why our B2B lead generation site, Find New Customers , is filled with great free content like white papers, ebooks, podcasts, webinars, etc.

6 Tools for Turning Content Consumers into Customers

It's All About Revenue

But perhaps you’re still wondering what tools can help make the path smoother. Social media monitoring can help you understand who is digesting your content, and what they’re saying about it. Leads are following your links, reading your blog, downloading your white papers.

4 Reasons No One Likes Your Email Campaigns

It's All About Revenue

If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. Your prospective audience needs to feel they have a question or a problem, and that your call-to-action will help solve it. If I receive an email encouraging me to download a white paper but it’s on a topic I don’t care about, the email probably won’t even get opened. These tips should help get your emails to the right inbox.

How to Marry Digital and Human-Touch B2B Marketing

It's All About Revenue

by contributor | Tweet this Editor’s Note: Jeff Kalter is CEO of 3D2B , a global business-to-business telemarketing company that bridges the divide between marketing and sales. Nor should it be the only tactic in your sales toolkit.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes. He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with.

Personal review: Aprimo Lead Management

Fearless Competitor

But you sure better sketch it out on a white board BEFORE you try to create it in Aprimo Lead Management.). It is clear that Aprimo belongs with the top marketing automation vendors, such as Eloqua, Marketo and Silverpop. Follow Jeff on Twitter or download the high acclaimed white paper on sales lead generation. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

Build case studies and white papers to promote your organization as an authority. Industry benchmarks show that a vast majority of leads never convert to sales. Looking for techniques to help populate your online marketing funnel?

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. SiriusDecisions - SiriusDecisions - SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance.

SnapApp of the Week: DemandGen's Relationship Counselor


DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. A key story in their space is misalignment between sales and marketing – expectations are high and communication is low.

Marketing as a Revenue Engine

Fearless Competitor

Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. Hey, Franklin Rios of InfoGroup , who leads the Fortune 1000 sales team, you ought to watch this.). Follow Jeff on Twitter or download the free white paper on B2B lead generation.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Sales Readiness. Don’t forget classic, more sales-oriented offer communication: Request a Quote. Contact Sales.

Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!


This makes it very easy for their Business Development or Sales Team members to see how each lead answered each question, making them more informed when they follow up with the lead. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns.

What Percentage of Your Data is Fake? [CHART]

It's All About Revenue

by Anna Glushkovsky | Tweet this We’ve all done it before…fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the next screen is! Eloqua provides a set of tools to deal with clean data.

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. As a marketing expert, Brian, what are you observing in B2B sales?

3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Coming up tomorrow: We reintroduce our superb white paper and explain what Sales really needs from your marketing team.

Laugh and Learn featuring @fearlesscomp | Episode 23

Fearless Competitor

And we congratulate the savvy marketers at Eloqua for this outstanding video. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper, How to Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs.