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  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Eloqua] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Eloqua] Sales Enablement Danger
    It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away. The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Eloqua] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 6, 2013
    [Eloqua] What to Expect From the 2013 Road to Revenue Tour
    The Eloqua community is all about collaborative learning and the exchange of ideas to improve marketing performance. In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. What to Expect From the 2013 Road to Revenue Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Eloqua] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Eloqua. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform.
  • MODERN MARKETING  |  FRIDAY, JULY 1, 2011
    [Eloqua] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We We wrote about the topic here.). While the move got plenty of press, Google has a lot of catching up to do with the Facebook “Like&# , which shows no signs of slowing down.
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Eloqua] Infer Makes Headlines with Latest Product Innovations
    Additionally, we released an updated behavior scoring solution for Oracle Eloqua that enables the marketing automation platform’s users to increase the impact of their sales and marketing programs through better lead prioritization and campaign optimization. This “In the News” roundup highlights Infer’s insights and coverage from around the web. One topic that’s been trending lately is account-based marketing (ABM).
  • MODERN MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Eloqua] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. DemandGen Report and Eloqua are hosting a joint webinar tomorrow presenting more detailed results from the survey as well as looking at the move toward developing standards for marketing measurement as part of a Revenue Performance Management strategy.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Eloqua] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success.
  • MODERN MARKETING  |  MONDAY, MARCH 25, 2013
    [Eloqua] Modern Marketing Lessons From The Godfather
    Modern Marketing Lessons From The Godfather is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there.
  • MODERN MARKETING  |  SUNDAY, JUNE 9, 2013
    [Eloqua] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    Having worked in high-tech for almost 15 years, I assumed that B2B marketing for technology solutions would at least be in the top 5, but the data presented a pleasant surprise (given my role as the vertical product marketing guy at Oracle Eloqua) with a host of great modern marketing activity across industries with Industrial Manufacturing topping the list: This chart highlights the top 5 performing industries, but the results across all industries also are included at the bottom of this post.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 24, 2012
    [Eloqua] Which Industries Love Marketing Apps the Most? [CHART]
    by Eric Knutson | Tweet this Here at Eloqua we believe today and in the future companies require solutions that are specific to their industry – you can check out our Asset Management offering here. These findings may reflect simply that those particular industries have had more experience with Eloqua and AppCloud offerings. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • THE POINT  |  THURSDAY, NOVEMBER 5, 2009
    [Eloqua] Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide
    Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com.It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Manticore VII Marketing Automation and Lead Generation Released
    It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Tags: Marketing Automation and Demand Generation AdWords b2b lead generation demand generation software Dreamforce conference Eloqua email delivery and tracking email delivery wizard Genoo Jeff Erramouspe Manticore VII Marketbright marketing automation software marketing automation suite Marketo Nick Walker SaaS marketing automation Salesforce.com Sirrius Decisions Web Analytics
  • MODERN MARKETING  |  SATURDAY, JUNE 2, 2012
    [Eloqua] How Decisive Are Your Campaigns? [Chart]
    by Sheila Lahar | Tweet this The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua. On any given day at Eloqua we’re helping our customers automate a variety of marketing functions. So, we analyzed the relative mix of waiting (a hold step), deciding (a decision rule) and sending (outbound communications) which make up campaigns running on the Eloqua platform each day and produced the chart below.
  • MODERN MARKETING  |  FRIDAY, MARCH 23, 2012
    [Eloqua] 7 Things Brands Need to Know About the Facebook Timeline
    We’ve done some work preparing the Eloqua page , and are excited about what we put together. 7 Things Brands Need to Know About the Facebook Timeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. Have you started working on yours?
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 10 B2B Companies That Create Exceptional Content
    Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua] The 2014 Digital Marketing Ecosystem
    Do they go with a top-of-the-line tool like Eloqua, or Marketo? For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture.
  • MODERN MARKETING  |  FRIDAY, MARCH 28, 2014
    [Eloqua] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Here’s ours: Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.
  • MODERN MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Eloqua] How to Produce 269 (or more) Content Assets From a Single eBook
    How to Produce 269 (or more) Content Assets From a Single eBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Anne Murphy , Managing Editor at Kapost , creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. .
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Eloqua] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    ” For this report, Forrester assessed the core functional depth of Oracle Eloqua and its advanced capabilities with Deliverability Plus, Digital Advertising, and Oracle Content Marketing products in the Oracle Marketing Cloud. Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Achieving quarterly MQL goals is no longer sufficient for establishing success.
  • MODERN MARKETING  |  SUNDAY, JUNE 30, 2013
    [Eloqua] 3 Steps To Improve Sales Forecasting
    3 Steps To Improve Sales Forecasting is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Eloqua] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Eloqua] The 4 Mary Meeker Slides Every Marketer Should See
    The 4 Mary Meeker Slides Every Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? A former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers.
  • MODERN MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Eloqua] 5 Social Media Truths, and How To Manage Them
    5 Social Media Truths, and How To Manage Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. These were among the key themes highlighted at the Media Post Social Media Insider Summit , last week in Lake Tahoe, CA.
  • MODERN MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Eloqua] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    O’Neill will deliver the keynote address at Eloqua Experience Europe , 5-26 June 2013 at the Millennium Gloucester Hotel in London, where he will highlight why customer experience has become increasingly critical to B2B marketing strategy. Join Peter O’Neill and our community of marketing experts at Eloqua Experience Europe, 25-26 June in London.
  • MODERN MARKETING  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 23, 2011
    [Eloqua] Chart: The Holidays are Hot for B2B
    Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump in November and December compared to August and September. Chart: The Holidays are Hot for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Think B2C has the corner on holiday marketing? Think again.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Eloqua] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010. Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market.
  • MODERN MARKETING  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 3 Newer Types of Content Tactics To Support Lead Gen
    3 Newer Types of Content Tactics To Support Lead Gen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • MODERN MARKETING  |  SUNDAY, JANUARY 19, 2014
    [Eloqua] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    Considering that the Eloqua platform itself is soon going to be available in a number of languages, you may even find it easier to create the content that is so valuable to growing your business. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Gmail Provides Email Deliverability Data to Senders
    For customers of email marketing platforms with their own reporting tools, such as Oracle Marketing Cloud's Eloqua and Responsys, this will be a very welcome addition to reference alongside campaign reporting metrics. The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc.
  • MODERN MARKETING  |  SATURDAY, DECEMBER 7, 2013
    [Eloqua] Do You Have Zombies in Your Sales Pipeline?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike. Do you have zombies in your pipeline? You know, those opportunities that have stalled out and are shuffling along, or just stopped moving altogether.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Eloqua] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Tags: Landing Pages & Forms Pay-Per-Click Advertising b2b cpc search eloqua landing page optimization lead scoring marketo pay-per-click ppc search advertising sfga terry whalen Interview with Terry Whalen from CPC Search.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Eloqua] Why the First Rule of Culture Is Misguided [SlideShare]
    In fact, Alex Shootman, the President of Eloqua, a company with which we occasionally compete in the marketplace, noted the following: “At Eloqua we always talk about the fact that HubSpot is an honorable competitor. ” Alex has since left Eloqua for another venture, but to me, his comment was a great reminder of what matters.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob , America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Eloqua] 4 Ways B2B Marketers Can Take Advantage of Instagram
    4 Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right?
  • MODERN MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Bored to 3.4 Billion Tears
    Billion Tears is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 billion, and TechCrunch, declared that this event was too boring to bother writing about. This was fascinating to watch.
  • MODERN MARKETING  |  MONDAY, JUNE 23, 2014
    [Eloqua] 2 Key Tips To Help Rethink Your Marketing Analytics
    2 Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who believes that any problem can be solved by asking the right questions first.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Eloqua] 5 Ways Social Media Can Drive Revenue
    5 Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic.
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Eloqua] Jesse Noyes: Brand Journalist or Brand Reporter?
    These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me. In my time at Eloqua, I have never felt conflicted or uncomfortable. Jesse Noyes.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Eloqua] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand generation strategies.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 2, 2013
    [Eloqua] 9 Trends That Will Upset Your Marketing in 2013
    9 Trends That Will Upset Your Marketing in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Eloqua] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 30, 2013
    [Eloqua] 5 Steps to Feed the Content Beast
    5 Steps to Feed the Content Beast is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process.
  • MODERN MARKETING  |  TUESDAY, JULY 22, 2014
    [Eloqua] 3 Tips to Support Relevance in Your Marketing Communications
    3 Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers.
  • MODERN MARKETING  |  MONDAY, APRIL 7, 2014
    [Eloqua] Customer-Obsessed Marketing Is Your Next Competitive Edge
    Customer-Obsessed Marketing Is Your Next Competitive Edge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Marketing executives are leading the charge to convince their organizations of the inherent danger in today’s highly digitized buyer-seller relationship.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    10 Takeaways from Content Marketing World and How to Measure Your Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Hosted by Content Marketing Institute, the show brought together more than 1,700 attendees from 40+ countries.
  • MODERN MARKETING  |  THURSDAY, JANUARY 1, 2015
    [Eloqua] 10 Marketing New Year’s Resolutions For 2015
    Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from. Check them out, and let us know which ones are most important to you: 1.
  • MODERN MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Eloqua] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    One example of this approach was Docusign’s Meagen Eisenberg , who described her effective digital execution encompassing more than 70 global nurturing streams enhanced by her DemandBase and Eloqua investments. 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, JULY 30, 2012
    [Eloqua] What You Must Know About Community Management
    What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If
  • MODERN MARKETING  |  THURSDAY, JUNE 12, 2014
    [Eloqua] How to Get Away Without Leaving Your Demand Gen Behind
    How to Get Away Without Leaving Your Demand Gen Behind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers, getting away from the office doesn’t always mean getting away from your demand generation, nurturing, and lead management duties.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 28, 2012
    [Eloqua] Graphic: The 3 Biggest Marketing Trends of 2012
    Graphic: The 3 Biggest Marketing Trends of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood.
  • MODERN MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Eloqua] 4 Essential Ingredients of a Tasty Content Marketing Campaign
    4 Essential Ingredients of a Tasty Content Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is indispensable for bringing people in and bringing back, again and again.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua] 3 Questions You Should Ask About Your Content Marketing Strategy
    3 Questions You Should Ask About Your Content Marketing Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets to subscribe to when thinking about your strategy: What purpose does my content serve? How will I measure success?
  • MODERN MARKETING  |  FRIDAY, JULY 6, 2012
    [Eloqua] Connecting the Dots Between Social Media & Demand Generation
    by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. Connecting the Dots Between Social Media & Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Eloqua] The 4 As of Sales Enablement Content Success
    The 4 As of Sales Enablement Content Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. For more insights from Brendan, visit the Brainshark Ideas Blog. Sales enablement is certainly a hot topic right now for B2B organizations.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 10 Marketing Tools We’re Thankful For
    10 Marketing Tools We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency. With the U.S.
  • MODERN MARKETING  |  SUNDAY, AUGUST 11, 2013
    [Eloqua] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Heisenberg has returned. For those of you who know and love the show “Breaking Bad,” you’ve been waiting for last night’s final season premiere like a little kid anticipating Santa.
  • MODERN MARKETING  |  TUESDAY, JULY 9, 2013
    [Eloqua] 5 Ways to Demonstrate Value to Your Customers
    5 Ways to Demonstrate Value to Your Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The marketer extraordinaire wears many hats, manages a variety of channels, and is challenged to understand the ongoing technological developments changing the way buyers and customers interact with brands. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’
  • MODERN MARKETING  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] Content Creation Tips from a Texas Garden
    Check out Eloqua’s Grande Guide to Lead Nurturing to keep your relationships flourishing! Content Creation Tips from a Texas Garden is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mindy Barenblat | Tweet this. There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips come straight from observations of central Texas gardening.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Eloqua] The Most Important Marketing Metrics
    Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Lead Generation: When To Use Registration Forms
    Joe’s Eloqua colleague Jesse Noyes (@ NoyesJesse ) also has a great review of the options in this post where he quotes Chris Jablonski (@ cjablonski ), author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free.
  • MODERN MARKETING  |  FRIDAY, APRIL 21, 2017
    [Eloqua] Connect With the Experts at #ModernCX
    a Principal Product Manager, joined Oracle with the Eloqua acquisition in 2013 and has attended every Modern CX event including its Marketing-specific predecessor, the Eloqua Experience. Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Eloqua] 5 Steps to Achieve Content Marketing Success [Slides]
    Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. #ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Eloqua] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Eloqua] 4 Most Important Traits of Modern Marketers
    Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. I could not agree more with this assessment and way of thinking.
  • MODERN MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. Started in March 2012, it now has 87 million monthly views and ranks as the 114 th most popular site in the US, ahead of popular content companies such as businessinsider.com and time.com. How have they risen so quickly?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Eloqua] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    Information dribbling in over the past few months has shown a downward trend: Eloqua reported its income for the 2013 would be up 34%, compared with 39% growth the year before; figures released when ExactTarget bought Pardot suggested Pardot’s 2012 revenue would grow no more than 50%, compared with more than 100% in 2011; Neolane just yesterday reported 40% growth in 2012 vs. 47% the year before.
  • MODERN MARKETING  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    by Andrew Stivelman | Tweet this With Eloqua Experience Europe just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, APRIL 23, 2012
    [Eloqua] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Eloqua] Benchmarking On and Off the Court
    Benchmarking On and Off the Court is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Adrian Chang | Tweet this I’m an avid player and follower of tennis. In a previous life, I was also a Marketing Specialist at IBM focused solely on marketing and analytics across its sponsorship properties including PGA Tour, Cirque du Soleil, Super Bowl and Grand Slam Tennis where IBM served as a technology partner.
  • MODERN MARKETING  |  THURSDAY, APRIL 24, 2014
    [Eloqua] 4 Steps to Maximize Your Marketing Data
    4 Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. Data, the hot little word that has the potential to impact your business’ growth — and ironically, its the hardest to control. Ask yourself: Do you honestly know the state of your data?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Eloqua] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.
  • MODERN MARKETING  |  MONDAY, DECEMBER 31, 2012
    [Eloqua] Do Email Benchmarks Vary By Region? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. To try something new, I looked at the benchmarks for our 3 biggest regional customer groups: Europe (predominantly UK and Germany), North America (predominantly US) and Asia Pacific (predominantly Australia & Singapore).
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Eloqua] Emotional Marketing: How to Supercharge Your Results
    When theBATstudio worked to create videos for Oracle Eloqua, they didn’t just create a bunch of product videos from their point of view. Instead, they had Eloqua customers do the talking. Chris shared an anecdote about how theBATstudio had worked with Oracle Eloqua on creating videos about how their customers are having great success with Eloqua.
  • MODERN MARKETING  |  MONDAY, MAY 19, 2014
    [Eloqua] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Eloqua] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. While the need for engagement is at an all time high, budgets, unfortunately never seem to be.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Eloqua] The Best of the Best: 2016 Video Marketing Awards
    Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Integrating Vidyard into their video process and Eloqua instance has given MongoDB the power to leverage video across product launches, sales enablement, and customer marketing campaigns, proving this is only the first of many campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Eloqua] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    Among B2B vendors, Eloqua is the poster child for this approach. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] 5 Ways to Boost Your Marketing Accountability and Credibility
    5 Ways to Boost Your Marketing Accountability and Credibility is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
  • MODERN MARKETING  |  THURSDAY, MAY 19, 2016
    [Eloqua] Email Marketing: Going Beyond a Unique Open and Click
    Within both the Responsys and Eloqua marketing platforms you can run programmatic communications. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. There’s one thing I can tell you without knowing anything about you, you want these rates to be higher. Each week you send out a newsletter and each week you might get a 20% open rate. Is it the same 20% opening each time?
  • MODERN MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Eloqua] 13 Questions Marketing Should Ask the Sales Reps
    13 Questions Marketing Should Ask the Sales Reps is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement , you need to talk the sales reps out in the field.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Eloqua] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together.
  • ANNUITAS  |  TUESDAY, NOVEMBER 17, 2015
    [Eloqua] Standardization – Keep it Consistent
    Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS. This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Standardization is one of those areas that can make or break any marketing program and impact an organization long-term if not done correctly.
  • MODERN MARKETING  |  SUNDAY, JUNE 24, 2012
    [Eloqua] Are Your Sales and Marketing Teams Really Aligned? [CHART]
    In May 2012 Eloqua commissioned YouGov to conduct an online survey to B2B marketers in the UK and Germany, receiving 252 responses from UK businesses and 255 responses from German marketers. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this What does sales and marketing alignment really mean within an organization?
  • MODERN MARKETING  |  FRIDAY, OCTOBER 26, 2012
    [Eloqua] 4 Ways to Make Your Selling More Social
    4 Ways to Make Your Selling More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn’t changed the game for sales and marketing.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] The Future is Solomoco: 5 Predictions for Digital Marketing
    The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Eloqua] Why Google Social Search Means You’ll Probably Want a Google+ Page
    Why Google Social Search Means You’ll Probably Want a Google+ Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.”
  • MODERN MARKETING  |  MONDAY, JANUARY 16, 2012
    [Eloqua] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other Analytics packages, too. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? If so, you aren’t alone.
  • MODERN MARKETING  |  FRIDAY, JULY 8, 2011
    [Eloqua] What Your Business Needs To Know About Google+
    For instance, I have an Old Colleagues circle and an Eloqua circle. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. Google+ is aiming at Facebook, LinkedIn and Twitter users. They want a piece of everyone’s pie.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data.
  • MODERN MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Eloqua] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience.
  • MODERN MARKETING  |  MONDAY, JANUARY 20, 2014
    [Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Eloqua] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Eloqua] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. 4 Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing?
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Eloqua] A 101 in Marketing Analytics
    A 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers.
  • MODERN MARKETING  |  MONDAY, JUNE 16, 2014
    [Eloqua] How To Start A Conversation To Keep Visitors On Your Web Site
    How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
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