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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

How to Get Started with Social CRM

Modern Marketing

by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Want more advice on social CRM?

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Who Goes to Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Who Goes to Eloqua Experience?

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

Digital marketers are in a constant battle between driving leads and managing their CRM systems. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms. What is CRM Lead Management?

Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. How does your company handle CRM technology?

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From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

Modern Marketing

It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. All the marketers at this Eloqua school were polished and fun. I walked into the CRM integrations class one time, but it got a bit technical for me.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant.

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not. In fact, adding Neolane gives it a profile very similar to IBM , which also has strong Web and marketing automation products but not CRM (and which also shares Adobe’s digital-is-everything mono-vision).

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Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing.

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”.

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Using the new Interactive Content Connectors, this rich intelligence is captured and integrated centrally within the CRM / Marketing Automation solution, enriching the lead nurturing and sales engagement process.

Is Modern Marketing an Art or Science? [Infographic]

Modern Marketing

With Eloqua Experience launching tomorrow, when modern marketers from around the globe will gather to show how they are using science and art, we couldn’t imagine a better time to unveil it. And you can still join us at Eloqua Experience by registering on-site.

Oracle Integrates On Demand Marketing with On Demand CRM

Customer Experience Matrix

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. This included a redesigned user interface that matches the look, feel, and terminology of Oracle’s on-demand CRM product, is available in the same 20 languages, and allows unified user IDs and log-ins. The new system uses the same data structures as the rest of Oracle CRM On Demand.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Here’s ours: CRM and social are no longer adjacent industries. Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. In other words, Salesforce.com and Eloqua share the same path, and our friends on the Bay just cleared a lot of thicket with this acquisition. by Joe Payne | Tweet this. My iPhone blew up this morning.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: Where did the idea for Full Circle CRM’s product come from?

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Companies willing to share their Salesforce CRM data can get a report assessing the quality of their CRM records, listing the top five data elements that identify high-value prospects, and suggesting five market segments they might pursue.

What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. integration Marketing Automation Interactive Content Connectors Alinean CRM

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Marketing automation is not marketing strategy

Biznology

Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions

Is Sales Enablement a Two-Way Street? [CHART]

Modern Marketing

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives.

4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships

Modern Marketing

He shared amazing sentiments about the brand and its loyal culture, during Eloqua Experience , October 23-25 in San Francisco. For more highlights from Eloqua Experience, follow the event discussion on Twitter with the hashtag #EE13. .

The Big SaaS Trends of 2011

Modern Marketing

Many of these companies have chosen Eloqua to run their Revenue Performance Management Operations, so this week are offering a 2011 Report on the Eloqua SaaS Benchmark Index to highlight some of the trends we are seeing from this group, including: Technology Landscape.

The 14 Best Marketing Automation Tools

Webbiquity

CRM functionality combined with email marketing, lead nurturing, team collaboration/project management, sales pipeline management, and survey tools, particularly well suited for professional services firms. 7) Oracle Eloqua.

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Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

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A Day in the Life of a Real Social Selling Pro

Modern Marketing

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. She plunges into her CRM, reviewing the contact to see what previous conversations have taken place.

Infer Extends Profile Management to the Oracle Marketing Cloud

Infer

Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. Bridge the sales and marketing divide by making Eloqua’s marketing engagement data more useful and accessible for sales.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Eloqua focuses tirelessly on visual communications. View more documents from Eloqua. If you would like to see your blog depicted on a future Blog Tree infographic, simply “Like” Eloqua on Facebook and tag yourself in the image. Brian Vellmure’s CRM Strategies Blog.

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Modern Marketing

157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. Check out Oracle Eloqua’s Grande Guide to Social Selling. by Amanda Batista | Tweet this The verdict on social selling is in: It works.

Do Sales and Marketing BFFs Have to Share Data? [CHART]

Modern Marketing

Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

20 Stats Every Modern Marketer Should See

Modern Marketing

by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. Cloud-based CRM sales are expected to nearly $6.4 20 Stats Every Modern Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

Modern Marketing

After you read these reporting analysis tips, go into Eloqua and in your CRM and generate these reports: #MQLs by Lead Score and Geography. Check out Eloqua’s Grande Guide to Lead Scoring.

Oracle Chosen as Leader in Gartner Magic Quadrant

Modern Marketing

” That market reality has caused companies to vastly rethink their CRM strategy and make lead management a core component. Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management.

European Markie Award Winners Honored in London

Modern Marketing

by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. To increase conversion , DocuSign implemented account-based scoring with Eloqua.

8 Technologies Marketers Should be Thankful For

Modern Marketing

Customer Relationship Management (CRM) Systems. CRM systems allow companies to give everyone a seat at the table to cultivate strong, lasting and valuable relationships. 8 Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketing