SmartBug Media

OCTOBER 4, 2024

Welcome to our written recap of Episode 5 in the " Mastering HubSpot's Service Hub " series. In this episode, host Paul Schmidt is joined by SmartBug's resident senior living expert, Jackie Pfriender, to discuss how senior living organizations can improve their customer support using HubSpot's Service Hub.

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Salesforce Marketing Cloud

SEPTEMBER 10, 2024

Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. While traditional marketing tactics still hold value, this increasing complexity demands innovative B2B marketing solutions.

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Sword and the Script | B2B

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

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Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

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Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. You might even jeopardize the safety of your employees, contractors , and customers. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.

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Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. What you’ll learn: What is a customer satisfaction survey?

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Valasys

SEPTEMBER 18, 2024

Introduction Managing product data is a viable solution for your businesses as it helps exchange operations in business processes. Accurate product data and proper management can help you manage the whole manufacturing process for the success of your organization.

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Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

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sagefrog

MAY 22, 2024

Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. This blog explores practical strategies to combat B2B marketing burnout, helping your team stay motivated and productive while ensuring you can enjoy a well-deserved break.

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Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

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Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement.

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Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

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Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

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Salesforce Marketing Cloud

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. Here’s everything you need to know about JIT inventory management, including its methodology, advantages, and potential drawbacks.

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Trade Press Services

OCTOBER 14, 2024

Time is one of your most valuable assets, and how it’s managed can directly impact individual and operational success. Effective time management is increasingly important in today’s always-on, get-more-done-with-less work environment. This helps increase efficiency and maximize contributions to the team and company.

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Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. Here are three data points on why process management matters. Per the State of Business Process Management study, only 1.5%

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Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. If you’re thinking, Great! not so fast.

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sagefrog

MAY 22, 2024

Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. This blog explores practical strategies to combat B2B marketing burnout, helping your team stay motivated and productive while ensuring you can enjoy a well-deserved break.

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Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Your agents work hard all year! Find out how in our latest State of Service report.

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Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

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Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. Without their knowledge and expertise, you put customer satisfaction at risk.

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Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

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Televerde

JULY 2, 2024

Exceptional customer service is no longer just a nice-to-have in today’s demanding business world—it’s a differentiator that can make or break a company’s success. Customers now have more choice than ever before, and their expectations for quick, personalized , and effective service are constantly rising.

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Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. Both require a data-driven approach and a focus on continuous improvement.

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Salesforce Marketing Cloud

FEBRUARY 6, 2023

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive.

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Acrolinx

SEPTEMBER 5, 2024

Why does your organization need it, let alone a process to manage it? For global companies that target international markets, the need for clear and consistent terminology is now more important than ever. This simple example proves that terminology is important for any professional working with specialized knowledge.

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Salesforce Marketing Cloud

JUNE 28, 2024

As consumers, we’ve become accustomed to a certain level of access and services. In fact, our Connected Government report found that only 18 percent of respondents believe the customer experience is prioritized in their engagements with the government. 3 ways for government services to extract value from AI 1.

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Salesforce Marketing Cloud

AUGUST 14, 2024

In an era where efficiency and customer satisfaction are paramount, AI is becoming an indispensable tool. Set up for field service success High-performing field service organizations are using AI and data to generate revenue, practice sustainability, and help technicians do their best work.

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Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Use AI tools to analyze customer behavior, preferences, and trends.

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Sana Commerce

SEPTEMBER 12, 2024

B2B customer service isn’t just about answering questions or troubleshooting issues—it’s about building lasting partnerships. It’s about understanding your customers’ unique needs and going the extra mile to help them succeed. Table of contents B2B vs. B2C customer service: What’s the difference?

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Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

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Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

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Salesforce Marketing Cloud

FEBRUARY 21, 2024

But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. Meanwhile, applications from young people seeking work as skilled tradespeople dropped almost 50% from 2020 to 2022. The Bureau of Labor Statistics estimates that U.S.

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Work Management Service Customer Satisfaction Efficiency 69

TrustRadius Marketing

OCTOBER 21, 2022

Your HR department must work smoothly so you can strengthen your company relationships. The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software?

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Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

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Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line.

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Organization Cross-Selling Top of Funnel Customer Satisfaction 109

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These companies know that doing so will save costs through increased productivity and higher efficiency levels. These companies know that doing so will save costs through increased productivity and higher efficiency levels.

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