Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Work Management 338

Work Management Marketing Management Marketing Automation Services Paid Search Agency 338

Webbiquity

JANUARY 4, 2022

startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively?

Enterprise Management 343

Enterprise Management Work Management Marketing Management Marketing Automation Services 343

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. It’s also an integral part of effective project management, Agile or not.

Planning 363

Planning Lead Ranking Work Management Marketing Qualified Leads 363

Marketing Insider Group

AUGUST 26, 2020

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. Brand style guides.

Work Management 323

Work Management Wiki Marketing Management Paid Search Agency 323

Zoominfo

SEPTEMBER 9, 2021

Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals.

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. The result? You reach your target audiences even when they don’t encounter your brand directly online.

Aggregators 312

Aggregators Work Management Marketing Management Service 312

Marketing Insider Group

JULY 31, 2023

And when it comes to choosing the right software for your business? In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. And why are so many organizations using them? SaaS stands for Software as a Service. But what are they?

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Verticals Work Management Marketing Management High Quality Lead 245

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

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Online Marketing Work Management Marketing Management Tools 345

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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Planning Analytics Enterprise Management Work Management 352

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 303

Marketing Budget Enterprise Management Sales Management Work Management 303

Webbiquity

FEBRUARY 20, 2020

It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

Work Management 325

Work Management Video Marketing Marketing & Strategy Marketing Strategy 325

Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. This same concept applies to organizations of all kinds. Organizations must do the same. You decide with data.

Work Management 231

Work Management Marketing Management Customer Satisfaction Lead Ranking 231

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Marketing to your members as one homogeneous entity is going to make engaging them seem like an impossible task. Demographics.

Work Management 348

Work Management Marketing Management Marketing Automation Services Tips 348

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Automation Work Management 312

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 174

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 174

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. What works for the flashy startup next door might not be the golden ticket for your established enterprise. A recent study shows that organizations with defined goals are 313% more likely to succeed in their marketing endeavors.

Acquisitions 307

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 307

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

SEPTEMBER 1, 2020

Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” But what happens when you don’t create software? Marketing Output vs. Business Outcomes.

Planning 315

Planning Work Management Marketing Management ROAS 315

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. It’s efficient and keeps you in the loop.

Paid Content 321

Paid Content Budget Programs Research Marketing Analytics Tools 321

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. The Complete Guide to Managing an Ecommerce Blog.

eCommerce 295

eCommerce Work Management Marketing Management Lead Scoring 295

Webbiquity

JANUARY 14, 2025

Theres no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights. Will it continue to help us work more efficiently and effectivelyor will it make us superfluous and expendable?

Marketing AI 192

Marketing AI Work Management Marketing Management Marketing Analytics Tools 192

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx.

Digital Transformation 251

Digital Transformation Work Management Terms and Conditions Marketing Management 251

Marketing Insider Group

JULY 14, 2020

They now expect the same amount of customer service the same way personal consumers would. Because of this, businesses are opting to provide mobile app ordering and self-service options. Buyers cited that they strongly preferred using self-service across every stage of the buying journey. Highlight relevant products.

B2B Sales 356

B2B Sales Top of Funnel Work Management Marketing AI 356

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 325

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 325

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Vision Edge Marketing

OCTOBER 22, 2024

In their book, Geeks and Geezers: Leading and Learning for a Lifetime , Warren G. Many companies are finding the path to customer-centric organic growth fraught with obstacles, much like the intense heat and pressure within a crucible. Bennis and Robert Thomas refer to defining moments as “crucibles.”

Marketing AI 259

Marketing AI Work Management Marketing Management Customer Satisfaction 259

Marketing Insider Group

NOVEMBER 16, 2020

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. Defining the right stack for your organization can be trial and error. Retargeting works.

Marketing AI 362

Marketing AI A/B testing Tools Lead Scoring 362

Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement.

Marketing Automation Services 261

Marketing Automation Services Budget Programs Work Management Tools 261

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 311

Multi-Channel Advertising Channels Work Management Marketing Management 311

Marketing Insider Group

AUGUST 5, 2024

Ads are running, money is spent, but now comes the million-dollar question: Is it working? At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Why Analysis Matters Metrics guide your strategy, showing what works and what flops. It’s a key metric for managing your ad spend.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Marketing Insider Group

AUGUST 12, 2020

When an Agile process and mindset is implemented holistically within the organization, empowerment of individual contributors and teams can be a major benefit of the methodology. Quick Takeaways: Agile methods were first developed in the software industry to remove efficiencies. Origins of Empowerment in Agile.

Planning 300

Planning Work Management Marketing Management Paid Search Agency 300