Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. Review past events and the marketing strategies you used.

Planning 307

Planning Event Marketing Marketing Plans Work Management 307

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. MarTech is the combination of marketing and technology.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

Top of Funnel 312

Top of Funnel Work Management Analysis Marketing Management 312

InsightSquared

MAY 6, 2020

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization. Companies Struggle to Find Balance.

Efficiency 295

Efficiency Effectiveness Top of Funnel Work Management 295

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. It’s efficient and keeps you in the loop.

Paid Content 313

Paid Content Budget Programs Research Marketing Analytics Tools 313

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Marketing Automation Services 308

Marketing Automation Services Budget Programs Automation Work Management 308

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Work Management Tools 257

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Using advanced tools like Zemanta can significantly reduce costs and improve click-through rates, driving better results than traditional methods. You’re not alone. Enter automated paid media.

Advertising Agencies 305

Advertising Agencies Advertising Advertisements Automation 305

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 350

Planning Analytics Enterprise Management Work Management 350

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. It’s also an integral part of effective project management, Agile or not.

Planning 363

Planning Lead Ranking Work Management Marketing Qualified Leads 363

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. This is not true for most marketing programs.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

DECEMBER 1, 2020

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. What is B2B Influencer Marketing?

Enterprise Management 284

Enterprise Management B2B Marketing Work Management Marketing Management 284

Marketing Insider Group

JULY 14, 2020

They now expect the same amount of customer service the same way personal consumers would. Because of this, businesses are opting to provide mobile app ordering and self-service options. Buyers cited that they strongly preferred using self-service across every stage of the buying journey. Highlight relevant products.

B2B Sales 356

B2B Sales Top of Funnel Work Management Marketing AI 356

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 300

Marketing Budget Enterprise Management Sales Management Work Management 300

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well. Guest post by Lexie Lu.

Marketing Budget 245

Marketing Budget Marketing AI Work Management Budget Programs 245

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25 More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Martech

DECEMBER 15, 2023

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. Marketing automation makes tasks like email marketing and social media posting efficient and scalable.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Budget Programs Work Management 120

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. You don’t do any real work. Four Common Myths.

Enterprise Management 239

Enterprise Management Work Management Marketing Management Marketing Automation Services 239

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 123

Work Management Marketing Management Budget Programs Software 123

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. What works for the flashy startup next door might not be the golden ticket for your established enterprise. A recent study shows that organizations with defined goals are 313% more likely to succeed in their marketing endeavors.

Acquisitions 305

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 305

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out. Quick Takeaways.

Startups 359

Startups Planning Content Marketing Work Management 359

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Simply put, they’re the secret to any high-performing content program. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track.

Efficiency 179

Efficiency Design SME Budget Programs 179

Marketing Insider Group

AUGUST 5, 2024

Ads are running, money is spent, but now comes the million-dollar question: Is it working? At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization.

Cost Per Click 313

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 313

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Evergreen content works hand in hand with your SEO strategy, allowing you to stay fresh on search engines.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 320

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 320

Marketing Insider Group

SEPTEMBER 22, 2020

Making a decision to allocate budget for long term improvement can be a tough call. Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. This is what has been happening at the intersection between marketing operations and agility.

Training 344

Training Allocation Customer Satisfaction Work Management 344

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Work Management 279

Work Management Marketing Management Paid Search Agency Budget Programs 279

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue). They are wrong!

Paid Content 262

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 262

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 323

Social Media Social Marketing Planning Tips 323

Hinge Marketing

JANUARY 31, 2022

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. This strategy is called differentiated marketing. Differentiated Marketing Defined. They bill hourly for this service.

Differentiation 173

Differentiation Marketing Budget Work Management Marketing Management 173

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. Marketo), into a single solution.

Budget Programs 96

Budget Programs Enterprise Management Marketing Automation Services Work Management 96

Hinge Marketing

JANUARY 18, 2022

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. By drawing on both sources, original research, and practical implementation experience, we hope to demystify the digital marketing transformation process and help more firms experience the benefits.

Work Management 173

Work Management Marketing Management Marketing Automation Services Service 173

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Social distancing is now the norm.

Top of Funnel 265

Top of Funnel ROI Marketing Automation Services Work Management 265

Marketing Insider Group

JUNE 14, 2020

Great content takes a lot of hard work and time to create. At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Determining Content Marketing ROI.

Paid Search Agency 352

Paid Search Agency Advertising Agencies Content Marketing CMS Development 352