accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. People searching for long tail keywords which are buying terms are often closer to making a purchase decision.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. People searching for long tail keywords which are buying terms are often closer to making a purchase decision.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

ClearVoice

AUGUST 7, 2023

Instead, it offers insight and education into the problem the consumer is having. That education provides utility and value to the reader and nudges them toward a possible solution. That net is designed to provide relevance, education, and value. And that means a better chance at quickly ranking higher on page one SERPs.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

accelerate agency

NOVEMBER 3, 2020

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. People searching for long tail keywords which are buying terms are often closer to making a purchase decision.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Huptech Web

AUGUST 11, 2023

If brand visibility is your priority, you should aim for more informational and educational keywords to attract a larger audience. Long Tail Pro: Specializes in long-tail keyword research and offers competition analysis and rank tracking—User-friendly interface, ideal for niche businesses.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

KoMarketing Associates

MAY 13, 2020

We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself.

Features 165

Features Google B2B Marketing Top of Funnel 165

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

As you expand your keyword strategy to include long-tail keywords (keywords that are four or more words), add your industry, physical location, and/or target audience as appropriate. Building out a list of long-tail keywords can start by adding, “for the finance industry,” “in Los Angeles,” or “for CFOs,” for example.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. And one of the best ways to improve the quality is by improving the user experience through educational, informative, and unique content. Actionable takeaway : Determine the intent of your video.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

seo.co

FEBRUARY 15, 2021

Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. You can check this by looking at the SERPs for the keywords you’re targeting. For instance, the.edu extension is only valid for educational institutes and research organizations. Choose A Domain.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Marketing Insider Group

MAY 22, 2023

Draft a script for a web series that educates viewers about [topic]. How can my company optimize our website to rank higher in SERPs ? How should companies optimize website content for long-tail keywords? What are the best practices for creating educational video content? Email Campaigns 32.

Paid Search Agency 62

Paid Search Agency Work Management Marketing Management Webinar Metrics 62

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Parse.ly

JULY 29, 2021

The goal is to draw a wide variety of people to your brand through engaging educational information. Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. Think about the questions your audience has, and provide answers.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

EMagine B2B Blog

APRIL 29, 2019

We work with some wonderful clients and we do our best to educate them within each area of the digital marketing process. Education is Key. When a client wants to learn more about SEO, we jump at the chance to educate. Client education is key for long-term, sustainable SEO success.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. Invest in Your Education When Luke Summerfield was hired to help develop Savvy Panda’s content marketing strategy, the very first thing he did was to invest in his education.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Convince & Convert

DECEMBER 24, 2015

Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. In short, the meta description is your make-or-break factor to get a click-through, once your page gets a decent ranking on a SERP. Image via RankWatch.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Moz

FEBRUARY 24, 2021

Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. They found that out of all the generations, Gen Z has the highest preference for long-tail queries.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Moz

OCTOBER 18, 2020

For casual, drop-in businesses, where customers or clients don’t need to do much research or make a big decision, I could see how maybe Google has made the SERPs an almost-suitable substitute for the homepage. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Here's what those top checkboxes mean: Clicks: The raw number of clicks from the SERPs. Impressions: The number of times the page showed up on the SERP. How recently have you updated the post?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

NOVEMBER 1, 2016

As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Target long-tail keywords: Long-tail keywords are longer, more specific phrases that may be less competitive, but can still generate significant traffic.

eCommerce 52

eCommerce Traffic Organization SEO 52

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Failing to Perform Competitive Keyword Analysis. It drops to a CTR of 12% in position 2 , and a 9.5%

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Content Standard

MARCH 7, 2023

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Marketing Insider Group

JANUARY 23, 2023

Image Source: Web Journey Educating both existing and potential consumers offers a quality content experience and encourages return business. The more content you have, the more likely it is that your audience will find you on SERPs. One of the best channels for answering the questions and concerns of customers is your company blog.

B2B Thought Leadership 259

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 259

B2B Marketing Insights - WE

SEPTEMBER 27, 2018

They’re the ones you want to show up at the top of Google SERPs. Supportive pieces should target long-tail keywords and always, always, always point to your “pillar” content. Government and educational websites are vetted sources; typically, it’s super difficult to get backlinks from them.

Lead Ranking 63

Lead Ranking SERP Lead Scoring Paid Search Agency 63

Single Grain

MAY 6, 2021

Client Education Template from Moz. Ranking insights such as the number of keywords ranking in SERP, number of featured snippet rankings, and number of image packs. List of related, long-tail, and question keywords. Client Education Template from Moz. Template #9 – Monthly SEO Report from Swydo.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Hubspot

DECEMBER 12, 2013

It''s an excellent, accessible place to start your white hat SEO education. And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs. Instead, focus your efforts on a smaller mix of keywords -- let''s say 20 or so -- with a nice mix of head terms, long tail terms, and quick wins.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Even so, the success in the SERPs was a surprise.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

ClearVoice

JUNE 2, 2022

The higher your content ranks on a search engine results page (SERP), the more likely a reader will visit your blog and read your posts. Use long-tail keywords. Head keywords” are only one or two words long (like “email marketing”) and return millions of search results, making it hard for users to find your posts.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

ClearVoice

AUGUST 10, 2021

Nailing the intention makes it much easier to rank higher in search engine results pages (SERPs) for particular keywords. The first step is to understand two broad content categories: Informational content is designed to educate and inform. That same website also has a top ten-ranked article for the same long-tail keyword.

Top of Funnel 105

Top of Funnel Intent Lead Ranking Ideal Customer Profiles 105

The Lead Agency

JUNE 19, 2023

SEO-optimised blog posts that contain relevant keywords are more likely to rank higher in search engine results pages (SERPs), leading to increased organic traffic and better lead generation. Opt for long-tail keywords that are specific to your industry as they are more likely to attract a highly targeted audience.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Learn from the Pros

MARCH 5, 2024

However, high visibility in search engine results pages (SERPs) isn’t just a matter of luck; it’s the outcome of strategic focus and effort. They are crucial in determining a website’s position in search engine results pages (SERPs). We all want to be #1 on Google Search when buyers seek a solution like ours.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Blog content should be educational and informative, helpful, or inspiring. SERP rankings are important to gauge how effective your SEO is.

Top of Funnel 296

Top of Funnel Paid Search Agency Companies Marketing Automation Services 296

seo.co

MAY 16, 2021

The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool. You don’t want to go as low for the other types of keywords unless you plan on creating a ton of content for educational purposes and utilize remarketing to keep drawing visitors back to your website.

Paid Content 112

Paid Content SEO CMS Development SERP 112