Last Friday I overcame all obstacles to actually find a way to use “turd” in a headline and this week I upped the ante. Just trying to shake it up a bit at the end of the week. Isn’t that a more interesting headline than “The five biggest Twitter mistakes?” MORE
If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. MORE
A friend who is starting a new company contacted me recently for a referral to a web development company that could create a great web site but not break the bank. Choosing a web development company is difficult for most businesses MORE
It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale. So we should just stop. MORE
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. MORE
I recently compared the brand impression that I get from a company that I subscribe to via email versus on Facebook. The Greenopia emailed newsletter comes to my Microsoft Outlook, and I can scroll through it and view (in a cramped MORE
Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound? inside sales MORE
The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). MORE
It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale. So we should just stop. MORE
I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. A happy family of five! MORE
Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and MORE
There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub. MORE
Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about MORE
Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. A good bartender earns repeat visitors by remembering the names and drinks of the regulars, engaging new visitors in friendly discussion, and sharing news and insights about the local scene. MORE
When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry? MORE
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. MORE
In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound MORE
These terms, often used interchangeably, are different approaches to how you nurture your prospects. While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available. MORE
If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. MORE
Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. MORE
Summary: Helmsman Marketing offers turnkey marketing campaigns for small business. It's a great way to meet their needs, but probably not the model that will ultimately prevail in small business marketing automation. I’ve spent a lot of time recently talking to marketing automation vendors hoping to sell to small businesses. They all seem to think this market is under-served and therefore open for them to dominate. MORE
There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. MORE
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. MORE
I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. Here’s what I came up with so far: Firmographics (Industry, company size, location). Demographics (Contact’s title, job function). MORE
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. MORE
an interesting post by steve johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. as marketers, we sometimes fall victims of the routine day-to-day tactical MORE
This week I met with Jeff Hayes of The Vector Group, who is working with me to create a plan to measure and reduce my carbon footprint. As usual we talked about blogging and Twitter. Jeff mentioned that it would be great to highlight MORE
Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. MORE
So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. MORE
Can you name a national, brand-name product with zero advertising or marketing budget, yet serves over 6 million satisfied customers a year? I took a day off this week for digital de-tox and spent it hiking in the Great Smoky Mountains National Park. MORE
A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. MORE
B2B Lead Generation Blog
JULY 16, 2009
I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. A happy family of five!
The Effective Marketer
JULY 29, 2009
an interesting post by steve johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. as marketers, we sometimes fall victims of the routine day-to-day tactical
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.
B2B Marketing Zone Posts
JULY 1, 2009
There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.
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The Ultimate Framework To Develop & Execute Your Content Marketing Strategy
WriteSpark
JULY 30, 2009
Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites.
Smashmouth Marketing
JULY 30, 2009
Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound? inside sales
Buzz Marketing for Technology
JULY 30, 2009
Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room.
Industrial Marketing Today
JULY 29, 2009
Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about
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A framework comprising of best practices to consider and red flags to avoid.
B2B Marketing Traction
JULY 24, 2009
This week I met with Jeff Hayes of The Vector Group, who is working with me to create a plan to measure and reduce my carbon footprint. As usual we talked about blogging and Twitter. Jeff mentioned that it would be great to highlight
LeadSloth
JULY 22, 2009
The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ).
WriteSpark
JULY 21, 2009
If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum.
Smashmouth Marketing
JULY 28, 2009
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site.
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Buzz Marketing for Technology
JULY 27, 2009
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method.
Modern B2B Marketing
JULY 7, 2009
These terms, often used interchangeably, are different approaches to how you nurture your prospects. While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.
B2B Marketing Traction
JULY 20, 2009
I recently compared the brand impression that I get from a company that I subscribe to via email versus on Facebook. The Greenopia emailed newsletter comes to my Microsoft Outlook, and I can scroll through it and view (in a cramped
grow - Practical Marketing Solutions
JULY 31, 2009
Can you name a national, brand-name product with zero advertising or marketing budget, yet serves over 6 million satisfied customers a year? I took a day off this week for digital de-tox and spent it hiking in the Great Smoky Mountains National Park.
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Chris Koch
JULY 31, 2009
It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale. So we should just stop.
Smashmouth Marketing
JULY 16, 2009
When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry?
Buzz Marketing for Technology
JULY 23, 2009
So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months.
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.
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Each year B2B organizations spend more than $5.2 billion on content creation.
B2B Marketing Traction
JULY 12, 2009
Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and
grow - Practical Marketing Solutions
JULY 30, 2009
Last Friday I overcame all obstacles to actually find a way to use “turd” in a headline and this week I upped the ante. Just trying to shake it up a bit at the end of the week. Isn’t that a more interesting headline than “The five biggest Twitter mistakes?”
Chris Koch
JULY 31, 2009
It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale. So we should just stop.
Smashmouth Marketing
JULY 15, 2009
In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound
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Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
Buzz Marketing for Technology
JULY 20, 2009
If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months.
Customer Experience Matrix
JULY 29, 2009
Summary: Helmsman Marketing offers turnkey marketing campaigns for small business. It's a great way to meet their needs, but probably not the model that will ultimately prevail in small business marketing automation. I’ve spent a lot of time recently talking to marketing automation vendors hoping to sell to small businesses. They all seem to think this market is under-served and therefore open for them to dominate.
B2B Marketing Traction
JULY 10, 2009
A friend who is starting a new company contacted me recently for a referral to a web development company that could create a great web site but not break the bank. Choosing a web development company is difficult for most businesses
grow - Practical Marketing Solutions
JULY 29, 2009
Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. A good bartender earns repeat visitors by remembering the names and drinks of the regulars, engaging new visitors in friendly discussion, and sharing news and insights about the local scene.
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