A List of B2B Lead Qualification Criteria by Category
Sales Lead Insights
JULY 31, 2009
I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. Here’s what I came up with so far: Firmographics (Industry, company size, location). Demographics (Contact’s title, job function). Contactability (Phone number, email address). Action taken (Attended webinar, downloaded whitepaper, requested pricing, spent time on certain Web pages). Need for your product or service.