Marketing Insider Group
AUGUST 24, 2017
For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. The post Permission Marketing: Love it or Hate it?
KoMarketing Associates
AUGUST 24, 2017
As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).
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Marketing Insider Group
AUGUST 24, 2017
Ever excitedly share an idea with a teammate, boss, or client that’s met with such horror that you wonder if you’d accidentally suggested clubbing baby seals? Oh! Uhhh, yeah me neither. But, like, you HAVE received some confusing or hesitant looks, right? Right. Okay. Same page. Because it’s just so easy for us to share […]. The post The Green Smoothie Problem: Why Others Don’t Buy Your Ideas appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
AUGUST 24, 2017
With the recent launch of The State of Engagement , we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Contently
AUGUST 24, 2017
In a few weeks, Contently is heading to Cleveland for Content Marketing World. We’re excited to talk more about how we’re helping brands deliver measurable impact and business outcomes. We’re also looking forward to hearing from some of the brightest marketing minds out there. As CMW gets closer, I wanted to share three sessions that I’m particularly excited to see: Imagination at Work: Lessons in Storytelling from GE.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Go Beyond SEO
AUGUST 24, 2017
If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. In order to optimize your firms success, lower costs, run better campaigns, and grow your firm, call tracking needs to be a part of your strategy. Let’s highlight the top reasons your law firm needs to track phone calls. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI.
EveryoneSocial
AUGUST 24, 2017
Gamification Strategy in Business. Gamification strategy applies to more than just apps and games, it can be used in businesses to enhance employee engagement, marketing efforts, and more. Humans love games, from little children to adults, the prospect of receiving a reward for an action is something we all instinctively are attracted to. In the consumer products world, especially with apps and games, gamification is a critical tool to keep users engaged and continuing to use the product.
Hubspot
AUGUST 24, 2017
Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the company was sending too many emails. Just as a product that’s similar to a dozen competitors will struggle to take off, marketing that looks like everyone else’s simply won’t be memorable
Go Beyond SEO
AUGUST 24, 2017
If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. In order to optimize your firms success, lower costs, run better campaigns, and grow your firm, call tracking needs to be a part of your strategy. Let’s highlight the top reasons your law firm needs to track phone calls. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Vidyard
AUGUST 24, 2017
Don’t you love when everything lines up perfectly and is made easy for you? It usually doesn’t happen all the time, but today is your lucky day! We’ve compiled our Video Marketing Handbook as your one-stop-shop for everything from video production to optimizing and tracking your video’s performance. Along with that, we’ve partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices.
SnapApp
AUGUST 24, 2017
If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts. . But back in the 2000s, this wasn’t the case. When digital marketing (and what we know today as content marketing) was still in its infancy, there was a bit of a learning curve. . As new technologies and opportunities to connect with online audiences rolled out, marketers had to learn, experiment, and adapt quickly to fall into the “early adopt
Hinge Marketing
AUGUST 24, 2017
This video discusses talent acquisition and recruiting for AEC, why it’s important and how to use your employer brand to attract talent. Video Transcription. Hi, I’m Karl, and today we are gonna talk about talent acquisition and recruiting for AEC. So what do we do we need to do to win the war for talent? One, we’ll just start with this pretty competitive market out there.
JotForm
AUGUST 24, 2017
?? If you use Trello for managing tasks, we have some good news: JotForm is now available as a Trello Power-Up! Trello is a favorite productivity and collaboration platform, loved by millions, which lets teams assign tasks and see them through until completion. You can now build forms easily a.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
AUGUST 24, 2017
Technology marketing firms come in all shapes and sizes. While choosing one that is the best fit for your organization may not always seem like a straightforward process, it does not have to have to be the case. Consider these aspects when choosing a firm to trust with your technology marketing needs: Experience in the Industry. Research what you can about each company’s industry experience.
ActiveDEMAND
AUGUST 24, 2017
The Challenges Presented by Data Silos. The modern consumer is busy, bombarded by advertisements, and is extremely savvy. They don’t have the time or the patience for advertising messaging that doesn’t speak to them or at worst, messaging completely unrelated to them at all. So is the consumer looking for more targeted and personalized marketing engagement, consisting of many consumer ‘touch points’ – from websites and social media to AdWords , email campaigns and phone calls?
LeanData
AUGUST 24, 2017
Masha Finkelstein has a simple philosophy when it comes to evaluating software solutions to boost her marketing efforts. Less is more. “I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So the more I can do with less, the better. That saves budget and builds efficiencies.”.
GreenRope
AUGUST 24, 2017
CRM & Marketing Automation: Better Together. By GreenRope. No matter what industry you're in, from sports equipment to in-home care, your customers are the most important part of your business. Your methods, products, services, and the valuable time of your employees are all dedicated to making them happy and growing their ranks through good reputation and excellent marketing tactics.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Onstream Media
AUGUST 24, 2017
Webinars are rapidly becoming an effective tool for marketers to connect with potential and existing clients. Webinars can be broadcast as live events and then archived for later use. The versatility of webinars has contributed greatly to their success, but anyone who has hosted a webinar knows that presentation is everything. The success of a webinar hinges on the execution of the presentation, so let’s look at some helpful presentation tips that are sure to make your next webinar a hit.
GreenRope
AUGUST 24, 2017
CRM & Marketing Automation: Better Together. By GreenRope. No matter what industry you're in, from sports equipment to in-home care, your customers are the most important part of your business. Your methods, products, services, and the valuable time of your employees are all dedicated to making them happy and growing their ranks through good reputation and excellent marketing tactics.
Onstream Media
AUGUST 24, 2017
Webinars have quickly become an effective tool for companies. The ability to promote products, discuss new technologies, and inform both employees and clients about upcoming changes all in a live setting has contributed greatly to their popularity. However—like every technology—webinars aren’t immune to technical issues. Audio problems during webinars, can derail your best preparations and leave a lasting – and unfortunately negative – impression on hosts and participants.
GreenRope
AUGUST 24, 2017
CRM & Marketing Automation: Better Together. By GreenRope. No matter what industry you're in, from sports equipment to in-home care, your customers are the most important part of your business. Your methods, products, services, and the valuable time of your employees are all dedicated to making them happy and growing their ranks through good reputation and excellent marketing tactics.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
LeanData
AUGUST 24, 2017
Masha Finkelstein has a simple philosophy when it comes to evaluating software solutions to boost her marketing efforts. Less is more. “I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So the more I can do with less, the better. That saves budget and builds efficiencies.”.
GreenRope
AUGUST 24, 2017
CRM & Marketing Automation: Better Together. By GreenRope. No matter what industry you're in, from sports equipment to in-home care, your customers are the most important part of your business. Your methods, products, services, and the valuable time of your employees are all dedicated to making them happy and growing their ranks through good reputation and excellent marketing tactics.
Exo B2B
AUGUST 24, 2017
Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals. Have you ever thought of using webinars in your B2B marketing strategy?
GreenRope
AUGUST 24, 2017
CRM & Marketing Automation: Better Together. By GreenRope. No matter what industry you're in, from sports equipment to in-home care, your customers are the most important part of your business. Your methods, products, services, and the valuable time of your employees are all dedicated to making them happy and growing their ranks through good reputation and excellent marketing tactics.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
AUGUST 24, 2017
Two threads on Hacker News recently have shed light on the utter failures of leadership in tech. The first was an honest question: “ Women in tech, how do you find non-toxic work environments? ” The second was in response to an article, “ Why Good People Leave Large Tech Companies.”. These threads read like the Inept Executive Handbook -- failures to address cultural issues, ignorance of the reality of day-to-day life for their employees, mishandling of everything from HR complaints to stock o
GreenRope
AUGUST 24, 2017
CRM & Marketing Automation: Better Together. By GreenRope. No matter what industry you're in, from sports equipment to in-home care, your customers are the most important part of your business. Your methods, products, services, and the valuable time of your employees are all dedicated to making them happy and growing their ranks through good reputation and excellent marketing tactics.
Navigate the Channel
AUGUST 24, 2017
Guest Contributor: Wade Callow, Digital Marketing Specialist. Fair warning, I find my job very interesting, so this article can be a bit technical. Understanding Cost-Per-Click in Your B2B Paid Search Campaign. There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques.
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