Thu.Nov 08, 2012

Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers.

Trending Sources

Tips for Choosing a CRM System that Will Please the Entire Firm

Marketri

As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows marketers to measure the ROI of a series of "touches" via long-term client development strategy.

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Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

Hubspot

We marketing folk talk a whole heck of a lot about " creating valuable content." In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Parenting. Fitness. Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic?

Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

B2B Marketing Insider

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And what was the return on the investments you made?

Content marketing? Danish companies show you how to do it.

Integrated B2B

Proper content marketing is about engaging your target audience with useful information that that helps them solve a problem or become better informed. It is not an exercise in directly promoting your products or services. Instead it involves encouraging and building dialog with interested parties, which can help position you as a trusted advisor and a credible, knowledgeable supplier who understands their industry and needs.

Awesome Box. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at www.marsdorian.com/. Tweet.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

4 Ways Pinterest Secret Boards Benefit B2B Marketers

B2B Marketing Traction

I’m excited about the new feature Pinterest launched today – secret boards with the ability to collaborate on them with others. While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers.

The Most Important Number in B2B Marketing

Great B2B Marketing

I often write about the importance on numbers in B2B marketing success. A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail.

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What eMagine’s Customers are Saying – Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Lew Brown, Director of Marketing at Fluid Imaging [.] The post What eMagine’s Customers are Saying – Client Recommendations appeared first on B2B Web Strategy. B2B Web Strategy

Eloqua Experience 2102 – Keynote and Markies update

Reachforce

Last night’s announcement of the Markies winners was a fast-paced glamourfest at the Eloqua Experience 2012 here in Orlando. Our table had a keen view of the proceedings, punctuated with some rockstar bling from Eloquan Shawn Cook who puts corporate pride front and center.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Build a Rockstar Team of Sales Hunters

Sales Intelligence View

Building a team of rock star sales hunters requires a lot of effort and fine-tuning. With so many areas for potential improvement, where should you start? What are the best ways for you to invest your limited time and money for the greatest return?

Industy Analyst Extraordinaire Jeremiah Owyang Discusses Social and the Changing Consumer

Modern B2B Marketing

by Jason Miller Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. He is the author of the top blog Web Strategist and is an expert on how companies can connect with their consumers using a variety of online tactics.

Deciding to Build 200 Videos for the Channel, Chapter Four

Avitage

The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan. Max has already sent an email that validates the number of videos that would have to be developed and an email that outlines a pragmatic approach to developing the videos. The executive team knows that not all good ideas are worth doing.

Taking Gamification to the Next B2B Level

MLT Creative

Even though gamification is much more than badges, many people continue to think of it as just that. So in order to challenge you to think outside the box about gamification, I am going to look at it. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

I Need 200 Videos for the Channel, Chapter Four

Avitage

Initiative Investment Decision The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan, (Chapter One).

What eMagine’s Customers are Saying – Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.

RFP 1

I Need 200 Videos for the Channel, Chapter Four

Avitage

Initiative Investment Decision The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan, (Chapter One). Max has already sent an email that validates the number of videos that would have to be developed, (Chapter Two), and an email that outlines a pragmatic approach to developing the videos, (Chapter Three).

The spy who phoned me

Earnest about B2B

‘I have read and agree to the terms and conditions’. This is a very common little white lie told on a daily basis by people around the world. When you next download an app to your phone, however, think twice before ticking that little box before you have read the small print. This week Juniper released its research into the security of mobile apps and the findings were quite shocking.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The New Instagram Web Profiles: Pros, Cons and Some Social Media MacGyverey

SnapApp

The beauty of Instagram is that it allows us to visually involve people in our lives. The sights, the events, or just the really appetizing food that we encounter while we're out and about in the world can be captured, edited, and shared across the mobile web.