Brandpoint
FEBRUARY 17, 2023
One of the most exciting parts of working in social media is right in the title: social. As a brand owner, you get to interact and engage with your audience and make those social connections that strengthen your brand’s image. However, there’s a fine line between being on trend in the social media world and jumping headfirst into a viral moment that doesn’t fit your company at all.
Roketto
FEBRUARY 17, 2023
Are you in a dilemma over which marketing automation tool to choose for your business? Don't fret! We have got you covered. This article will compare Pardot (now known as Salesforce Marketing Cloud Account Engagement) and HubSpot Marketing Hub.
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Zoominfo
FEBRUARY 17, 2023
We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This means fostering an environment and building a platform of products that makes our employees and customers proud. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals.
Contently
FEBRUARY 17, 2023
Innovation is the name of the game in 2023. Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. These new technologies are simplifying our lives at home and work in awe-inspiring ways. Right now, everyone’s talking about generative AI and how it’s transforming content and design.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Roketto
FEBRUARY 17, 2023
Are you running a B2B or B2C enterprise business? If so, SEO will likely be an integral part of your marketing strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 17, 2023
What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? Or by reminding your customers that it’s happy hour — and that you offer two-for-one appetizer specials — when they’re near your bar or restaurant during a specific time of day?
Search Engine Journal
FEBRUARY 17, 2023
Every search engine is different. Transform your search strategy by incorporating an integrated approach to stay ahead of the game. The post Building An Integrated Search Strategy appeared first on Search Engine Journal.
The Daily Egg
FEBRUARY 17, 2023
Microsoft Project and Smartsheet are similar project management tools that organizations use for everything from budgeting and resource planning to tracking progress. The post Microsoft Project vs. Smartsheet appeared first on The Daily Egg.
Martech
FEBRUARY 17, 2023
The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some commentators see trouble looming. Chris Penn of TrustInsight recently told us : “(I)f unbranded search is the lion’s share of your search traffic, particularly your converting search traffic, you should be very concerned.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
FEBRUARY 17, 2023
Over 600,000 active installations of ShortPixel Enable Media Replace WordPress Plugin The post WordPress Vulnerability: ShortPixel Enable Media Replace Plugin appeared first on Search Engine Journal.
Salesforce Marketing Cloud
FEBRUARY 17, 2023
The communications industry is fast evolving, and the pressure is on to do more with less. The innovations at this year’s Mobile World Congress in Barcelona — February 27 to March 3 — will help businesses remain competitive, no matter what comes next. At the Mobile World Congress, you can learn more about how to get in on the latest communications trends.
SmartBug Media
FEBRUARY 17, 2023
E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Personalization can be achieved through various means, such as: Recommending products that are similar to those a customer has viewed or purchased in the past Providing customized product recommendations based on a customer's browsing history or search queries Displaying personalized content such as special offers and discounts Overall, the goal o
Directive Agency
FEBRUARY 17, 2023
Every trimester, we get together as a team to meet in person. We recently wrapped up our first company retreat of the year this past January! 2 days 37 Directive employees Newport Beach, CA As a fully remote and global team, there are so many reasons why we look forward to these trips. How We Organize Our Company Retreats We love that we are a remote-first team as it allows us to hire the best talent across the world.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
FEBRUARY 17, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience
The Daily Egg
FEBRUARY 17, 2023
Smartsheet and Monday.com are among the biggest names in work and project management software solutions. Both platforms seamlessly integrate task, resource, and. The post Smartsheet Vs. Monday.com appeared first on The Daily Egg.
Stevens & Tate
FEBRUARY 17, 2023
Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. Successful public relations strategies can boost customer trust and convert potential customers into loyal followers.
Ignite
FEBRUARY 17, 2023
Closing the deal is so much more than getting a signature on the bottom line. A more accurate description is that it includes getting two commitments from the buyer: a private commitment and a public commitment. An often forgotten part of the sales process is that a buyer’s commitment actually comes in two steps: First, the prospect decides privately, to themselves, to purchase—to test the waters, so to speak.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SendGrid
FEBRUARY 17, 2023
Over the past decade, Twilio SendGrid has embraced Transport Layer Security (TLS) encryption as a way to protect outbound emails as these travel between servers. In a digital world rife with cyberattacks, implementing true end-to-end email encryption for sensitive emails has become increasingly necessary. But what exactly does this mean? This post provides an overview […] The post Paranoid Email: End-to-End Encryption Primer appeared first on SendGrid.
accelerate agency
FEBRUARY 17, 2023
Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.
ClearVoice
FEBRUARY 17, 2023
People like to express themselves. Me, you, everyone—we all want to be heard and understood. Right? Right. Emojis are a means to add tone, humor, and emotional subtext to your communication. Whereas conversations in real life benefit from the subtleties of facial expressions and body language, text-only digital communication can leave the reader wondering HOW you meant something.
accelerate agency
FEBRUARY 17, 2023
Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Drew Neisser
FEBRUARY 17, 2023
“After employees, customers are the target of 2023.” With unrelenting pressure on B2B marketers to build pipeline, Drew Neisser’s above advice may sound unhelpful. But the reality is that you can’t have more pipeline without a strong brand embraced by employees and customers alike, especially when the CFO becomes the CFNO. Tune into the 330 th episode of Renegade Marketers Unite, where Drew shares strategic wisdom when it comes to 2023 growth.
accelerate agency
FEBRUARY 17, 2023
Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.
SalesIntel
FEBRUARY 17, 2023
All data is not created equal. You need accurate B2B data for effective prospecting, audience segmentation, and CRM ROI. But when making a B2B data purchase, you have a long checklist to review. Any data provider can give you a lengthy list of names for your sales reps to pursue, but if that data is low quality and the provider has mediocre customer support, your team will struggle.
Aberdeen
FEBRUARY 17, 2023
Aberdeen’s Derek Brink is a renowned cybersecurity analyst and Harvard adjunct professor who specializes in assessing and communicating risks in information security. As an experienced cybersecurity professional, Brink has observed that many organizations are allocating significant resources to cybersecurity. However, the results of their efforts are often unclear.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
FEBRUARY 17, 2023
Introduction Digital advertising has become the preferred method for increasing website traffic and brand exposure, surpassing traditional advertising in effectiveness. And in the realm of digital advertising, there is one giant that stands out among the rest: Google. As one of the largest digital advertising platforms, Google commands an impressive 37.2% share of digital ad spending in the United States.
Only B2B
FEBRUARY 17, 2023
Generating marketing qualified leads is an essential aspect of any B2B marketing strategy. It’s a process that can be challenging but is ultimately rewarding if done correctly. As a business owner or marketer, you know how important leads are to the success of your business. However, not all leads are created equal. In fact, one of the most critical aspects of lead generation is understanding the difference between a lead and a qualified lead.
Valasys
FEBRUARY 17, 2023
SEMrush is one of the most popular SEO tools used for keyword research, Google Ad optimization, and competitor analysis. If your business website isn’t ranking top on search engines, you can use this tool to boost your rankings. This marketing reporting software has become a necessary tool for digital marketers. An advanced SEO tool can help you recognize trends and patterns in your industry, allowing you to analyze your on-page SEO and see areas you can improve for efficient lead generati
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