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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

PPC 278
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Is ecommerce blogging still worth the investment?

ClickZ

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Unfortunately, this is an all too common assumption for ecommerce websites. Too many ecommerce brands start a blog for no reason by copying competitors.

eCommerce 122
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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition. Look for the Competition. Review Shopping Ads. Follow The News.

SERP 157
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Research On 150,000 Product Queries Reveals Changes in Google SERPs via @sejournal, @martinibuster

Search Engine Journal

Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce. The post Research On 150,000 Product Queries Reveals Changes in Google SERPs appeared first on Search Engine Journal.

SERP 105
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The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. And the eCommerce industry added $219B in sales in 2020 alone. And the eCommerce industry added $219B in sales in 2020 alone. In such a competitive environment, a robust eCommerce SEO strategy is key. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115
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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

For eCommerce businesses, delivering a friendly mobile experience can make or break it. That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers. Why Should You Use PWAs for eCommerce Store? Offline Mode.

eCommerce 147
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The Top Platforms for eCommerce

Navigate the Channel

With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail. According to HubSpot, site structure is “integral to the success of your eCommerce business.” A little background first.