markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Clicking on the video reveals an instant lead capture form in the Vidyard platform.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Optinmonster

NOVEMBER 11, 2023

Whether or not your business model includes offering sales and discounts, it’s a good idea to send out some sort of special offer just for your subscribers every now and then. This shows your appreciation, and drives sales. An easy way to start is with something downloadable. Offer emails typically have high open rates.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Free Lead Generation Strategies to Grow Your Business.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

NuSpark Consulting

AUGUST 23, 2012

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Free Lead Generation Strategies to Grow Your Business.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The ability to capture a lead and create a new compelling experience.

Work Management 82

Work Management Marketing Management Budget Programs Marketing Budget 82

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Increase sales. white papers, case studies, website copy, videos, podcasts, blogs). Downloadable Content via Landing Pages. Engagement Coaching.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Increase sales. white papers, case studies, website copy, videos, podcasts, blogs). Downloadable Content via Landing Pages. Engagement Coaching.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

DECEMBER 5, 2011

Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. Where marketing and sales need to work together as leads proceed through the funnel. Where marketing and sales need to work together as leads proceed through the funnel. F- Funnel Optimization.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. While event apps have become pretty standard for professional events, they’re rarely used for lead capturing – and that’s a shame. Networking for attendees.

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

SpotMe Blog

MAY 31, 2023

And with 91% of event organizers believing an app is critical to event success , it seems clear that not harnessing the power of this digital tool could mean missing out on a huge opportunity. Attending in-person events creates opportunities for impact and interaction that aren’t possible virtually.

Planning 52

Planning Personalization Work Management Best Practices 52

Inbox Insight

MARCH 27, 2018

It’s been discussed at great length elsewhere that B2B decision makers are spending more time researching before they contact a sales team from any given vendor. Those that manage to secure the attention of their potential customers, and start the sales process, will be the ones to succeed. The Perils of Inbound Marketing.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Optinmonster

MARCH 13, 2024

When we were preparing to launch our annual Black Friday marketing campaign in 2020, we wanted to get more people to participate in the sale and improve our revenue. Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Marketing Insider Group

JANUARY 9, 2024

These numbers prove that the power of context, and a personalized strategy in lead nurturing are beneficial for your business. 67 percent of B2B marketers saw around 10 percent increase in sales opportunities; 15 percent of these opportunities are increases of at least 30 percent. What are they thinking? Stressed out?

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Launch Marketing

JANUARY 25, 2023

It is also extremely impactful in supporting marketing and sales efforts all the way through to driving increased business. As shared by Demand Metric , content marketing generates over 3x as many leads as outbound marketing and costs 62% less. Strengthening that relationship relies on how effectively you nurture, or engage, them.

Effectiveness 117

Effectiveness Planning Tips Buyer Personas 117

PureB2B

APRIL 12, 2022

Misalignment between sales and marketing teams can cost B2B companies 10% or more of revenue loss annually , according to Precision Marketing Group. This misalignment often occurs over one of the most critical activities required to drive a business’s long-term growth: lead generation.

Top of Funnel 62

Top of Funnel Lead Generation Lead Scoring Lead Ranking 62

PureB2B

MAY 30, 2022

Misalignment between sales and marketing teams can cost B2B companies 10% or more of revenue loss annually , according to Precision Marketing Group. This misalignment often occurs over one of the most critical activities required to drive a business’s long-term growth: lead generation. Where’s the Problem?

Top of Funnel 62

Top of Funnel Lead Generation Lead Scoring Lead Ranking 62

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel.

Marketing Analytics Tools 120

Marketing Analytics Tools Lead Scoring Lead Ranking Ideal Customer Profiles 120

Heinz Marketing

MARCH 3, 2020

A recurring theme in our Breakthrough CMO Breakfast series with 6sense has been the move away from lead capture (which we could argue is a vanity metric for complex B2B sales cycles) and towards prioritizing prospect engagement and experiences. But how do you measure the latter?

Intent 62

Intent Lead Scoring Lead Ranking Work Management 62

Optinmonster

DECEMBER 12, 2022

Content marketing funnels are a powerful way to guide customers toward buying from you, without being too pushy or resorting to shady sales tactics. When potential buyers enter your content marketing sales funnel, the goal is to build awareness of the problem that you solve as well as interest in your solution. White paper downloads.

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

NuSpark Consulting

NOVEMBER 30, 2015

If that prospect, reads, engages, or downloads, he or she has shown interest in a topic. Once interest occurs, here come the follow-up calls, the lead nurturing emails, webinar reminders, and more. As a lead generation firm, however, we at NuSpark help clients put together advanced searches to develop a targeted list of contacts.

Curation 100

Curation Linkedin Budget Programs Leads 100

NuSpark Consulting

NOVEMBER 10, 2013

Leads don’t happen overnight, especially if your marketing budget is moderate. The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Optinmonster

MAY 7, 2020

Are you struggling to get enough conversions on your sales pages? Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” ” A sales page is your best opportunity to explain your products and services to visitors and make them want to buy.

Top of Funnel 88

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 88

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? Landing pages and microsites are designed to generate leads. Without a lead capture mechanism as described above, you have no way to contact a specific prospect and thus that prospect doesn’t enter the funnel. A website is a sales tool. Here’s the SEO snippet.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Hubspot

FEBRUARY 3, 2015

This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t. 1) Lead Capture.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? Be sure to develop attention-grabbing subject lines and engaging copy to generate opens, clicks, and downloads. The result is more leads in your marketing funnel.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Single Grain

SEPTEMBER 22, 2023

In addition to capturing people through blog posts, a business might attract prospects through paid ads, influencer marketing or some other marketing channel. Marketing Funnels vs. Sales Funnels – Are They the Same? It’s primarily concerned with the actual sales process and converting qualified leads into customers.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Possibly the biggest misconception when it comes to demand generation is that it’s lead generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52