7 Ways Content Can Transform Your Brand Storytelling

DivvyHQ

Study after study paints a clear picture that brand storytelling is the ideal method for doing this. To truly make an impact with your content and drive purchasing decisions, you have to infuse emotion.

#CMWorld 2017 Preview: Speakers, DivvyHQ Booth & More

DivvyHQ

This year is promising to be an epic #CMWorld with some new heavy-hitter keynotes, nearly 40 topical tracks to choose from, breakout sessions, workshops, and a bunch of big announcements from the DivvyHQ team. Here’s a teaser… The DivvyHQ team will be on site ready to talk shop, discuss your content planning challenges, and even give free software demos to those that are interested. Stop by booth #34 to join the fun, chat, or learn more about DivvyHQ.

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Neuroscience and Storytelling: What Content Marketers Can Learn

DivvyHQ

Content Marketing Tips & How-Tos brain characters content emotion engagement hero's journey imagination listening marketing neuroscience protagonist Research stories storytelling techniques villain

Standing Out in the Crowded Content Marketing World with Visual Storytelling

DivvyHQ

To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling. The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads.

Connect with Content: The Power of Business Storytelling

DivvyHQ

Here's a quick guide on integrating more storytelling into your content marketing. Content Marketing Content Planning Tips & How-Tos audience business content ideation marketing planning storytelling strategyNo one can resist a great story.

DivvyHQ Cleans Up with Top Awards from Content Marketing Institute

DivvyHQ

14, 2017 – DivvyHQ, the Kansas City-based, content planning and collaboration platform, received the Audience Choice Award for the top content creation and workflow platform from the Content Marketing Institute (CMI) for the second year in a row. In addition, DivvyHQ was announced as the No. Since we launched at the first Content Marketing World in 2011, we’ve been on a mission to build the easiest-to-use content marketing solution,” said DivvyHQ Co-Founder Brock Stechman. “I’m

DivvyHQ Wins Content Marketing Institute’s Audience Choice Award

DivvyHQ

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. 14 2016 – DivvyHQ, the KC-based, content planning software and collaboration platform, received the Audience Choice Award for the top content creation, workflow and experience platform from the Content Marketing Institute (CMI). “DivvyHQ has been helping to push the content marketing industry forward for years.

Connect with Content: The Power of Business Storytelling

DivvyHQ

Here's a quick guide on integrating more storytelling into your content marketing. Content Marketing Content Planning Tips & How-Tos audience business content ideation marketing planning storytelling strategyNo one can resist a great story.

DivvyHQ Book Club: Powering Content by Laura Busche

DivvyHQ

Because we are storytellers by nature. Part II focuses on the storytellers, the content creators. “You’ve been creating content since the day you were born.”. Some may look at that quote and say “What?” But, if you’re someone like me, someone born after the year 1990, it is important to sit back, examine, and realize that people around my age have been creating content since we were old enough to hold a device.

Running Out of Fresh Content Ideas for Your Blog? Read This.

DivvyHQ

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry.

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Interactive Marketing Campaigns: Why You Should Use Them + Examples

DivvyHQ

Content Marketing Content Marketing Toolbox audience brand recognition calculators campaigns content conversational marketing conversations conversions effectiveness engagement impact interactive marketing personalization personalized quizzes storytelling surveys

Content Marketing and Advertising: Differences and Synergies

DivvyHQ

Content Marketing advertising attention Audience Targeting awareness brand brand awareness content differences education influence informational marketing measurement messaging owned media paid media performance persuasion promote promotion storytelling synergies target audience voiceWhat’s the difference between content marketing and advertising? What synergies do they share? When you understand how these two practices can work together, better results often follow.

The A-to-Z Guide to Content Quality Assurance

DivvyHQ

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy.

How Strong Branding Can Counteract Shortening Customer Attention Spans

DivvyHQ

Content Marketing Content Strategy Tips & How-Tos ad campaigns advertising attention attention span branding content distractions experiences images marketing micro moments online skimmable content skimming story storytelling strategy video visuals

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The 2022 Guide to Content Marketing on Social Media

DivvyHQ

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Creative Content Concepts That Will Transform Your Ecommerce Marketing

DivvyHQ

With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing.

How to Take Audience Engagement to the Next Level

DivvyHQ

You probably remember it well. That one event you attended where that amazing speaker engaged and inspired you. So much so that you immediately acted on their recommendation, or got to work executing their idea. You and your team should be trying to create that same feeling with your content.

5 Tips to Perfect Your Longform Storytelling

DivvyHQ

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Educate your content producers on storytelling basics. There are lots of great books, courses, and blog posts that will help your team members take their storytelling games to the next level. Create a storytelling culture.

19 Profitable Lessons from High-Converting Service Pages

DivvyHQ

Content Marketing Tips & How-Tos analytics content conversions copywriting credibility CTA design headlines layout marketing opportunities optimization service social proof storytelling strategy trust value proposition web copy website

4 NEW Examples of Branded Content that Nailed It

DivvyHQ

Content Marketing Content Strategy apple authentic brand branded content campaigns content facebook ge marketing storytelling strategy voice WistiaIs branded content part of your content marketing arsenal?

Content Frequency is Important But Don’t Rush Your Writers

DivvyHQ

Content Marketing Team Culture Tips & How-Tos brand burnout collaboration content content analytics content calendar content creation content planning editorial team empathy frequency quality quantity reputation rough drafts storytelling stress working remote

How to Package Emotions in Brand Stories to Drive Stronger Connections

DivvyHQ

Content Marketing Content Strategy Tips & How-Tos brand case study characters conflict consistency content emotion emotional connection emotional content empathetic language empathy engagement feelings language long-form performance stories storytelling video

How to Write a Case Study: Are You Doing It Right?

DivvyHQ

Content Marketing Tips & How-Tos approval bofu bottom-of-funnel case study challenges copywriting customer drafting interviewing interviews lead generation problem solving problems questions Research review software solution stories storytelling structure workflow writing

6 Ways to Increase the Watch Time of Your Videos on Social Media

DivvyHQ

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What Every Content Marketer Should Know About Media Planning

DivvyHQ

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process.

Create Binge-Worthy Blog Content: 5 Secrets from Netflix

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos cliffhanger collaboration content content calendar content planning episodes episodic content interactive interactivity netflix story storytelling strategy video video marketingWe've all heard it.

How to Keep Your Webinar Audience Engrossed Till the End

DivvyHQ

Content Marketing Tips & How-Tos audience buyer personas collaboration content education educational videos engagement marketing measurement organization outline planning platform practice presentations problems Research software story storytelling strategy topic webinars

The Ins and Outs of Immersive Content Marketing with AR and VR

DivvyHQ

Content Marketing Content Marketing Toolbox analytics AR augmented reality brand collaboration content experiences ebook immersive inspiration intrinsic motivation multi-sensory learning planning repurposing senses stories storytelling virtual reality vr white papers

Content Utopia: How to Create Branded Content That Sells

DivvyHQ

Content Marketing Content Strategy Tips & How-Tos audience auditing branded content content content audit customer stories emotion emotional content inspiration marketing motivation persuasion point of view sales sells stories storytelling strategy target audience tone voice

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3 Examples of Branded Content that Nailed It

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Content Marketing Content Strategy authentic brand branded content campaigns content dove lego marketing red bull storytelling strategy voiceIs branded content part of your content marketing arsenal?

Actionable Insights Gleaned from the Best B2B Content Marketing Campaigns

DivvyHQ

Content Marketing Content Strategy annual report b2b case study Cisco CMI content Content Marketing Institute drift ebook examples glassdoor graphic novel hexagon insights leads marketing marketo repurposing results storytelling strategy

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7 Tweaks That Will Improve Your Content for Customer Experience

DivvyHQ

Digital teams often get so caught up in making small visual or SEO-related tweaks to their websites that they forget what's most important: their visitors’ experience. And do you know why visitors come to your site? Content.

The Ultimate Guide to Social Selling for B2B Marketers

DivvyHQ

In the B2C world, selling through social is pretty straightforward. Odds are, you've probably bought something via an ad on one of the social networks. But the B2B world is very different. You're not selling a large piece of equipment through an Instagram ad.

How to Write LinkedIn Posts that Do the Job for Your Company

DivvyHQ

What’s the secret recipe for creating successful LinkedIn posts? Let's take a closer look at the impact of LinkedIn, the strategy behind content creation on the platform, and how you can master post writing to drive engagement.

The Most Successful Content Marketing Campaigns Share These Traits

DivvyHQ

Content Marketing ambition campaigns characteristics content customer stories employee activation imagination innovation inspiration marketing passion purpose stories storytelling success target audience traits

The Responsibility that Comes With Winning Top Honors at Content Marketing World 2017

DivvyHQ

Tim Washer: Improv Rules for B2B Storytelling. Improv Rules for B2B Storytelling – CMWorld 2017 from Tim Washer. While at Content Marketing World, the DivvyHQ team interviewed an amazing group of brand marketers from such brands as Cisco, Citrix, LinkedIn, SAP, Electrolux and Cleveland Clinic. Content Marketing Divvy News & Events Carla Johnson content DivvyHQ marketing Robert Rose Tim Washer world

3 Amazing Examples of the Hero’s Journey in Content Marketing

DivvyHQ

Content Marketing Content Planning Content Strategy brand branded content content hero's journey ideation inspiration marketing planning storytelling strategyGreat content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision.

5 Foolproof Ways to Improve Brand Trust with Content Marketing

DivvyHQ

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences. Content marketing can play a huge role in this effort, and here are five foolproof ways to get started.

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Planning Content That Your Customers Can’t Resist

DivvyHQ

Content Marketing Content Planning Tips & How-Tos behaviors brainstorming buyer personas calendar content customer customer feedback demographics editorial calendar emotion ideas ideation inspiration marketing planning platform social media stories storytelling themes

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2020 Guide to Content Marketing for Nonprofits

DivvyHQ

Nonprofits are usually formed because of an important need in the world or a personal experience that re-shaped someone's life. Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing.