DivvyHQ

AUGUST 17, 2020

To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling. The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads. Let's take a closer look with some great examples.

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Storytelling Content Marketing Planning Content 105

DivvyHQ

MARCH 17, 2020

Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story. When you create content for your audience, it should be engaging and relevant, not a commercial for your brand.

Storytelling 75

Storytelling Business Content Relevance 75

DivvyHQ

MARCH 17, 2020

Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story. When you create content for your audience, it should be engaging and relevant, not a commercial for your brand.

Storytelling 64

Storytelling Business Content Relevance 64

DivvyHQ

MARCH 17, 2020

Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story. When you create content for your audience, it should be engaging and relevant, not a commercial for your brand.

Storytelling 52

Storytelling Business Content Relevance 52

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Educate your content producers on storytelling basics. Create a storytelling culture.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Atomic Reach

MAY 9, 2019

Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.

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DivvyHQ

FEBRUARY 9, 2018

Because we are storytellers by nature. Part II focuses on the storytellers, the content creators. Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it. We post pictures and videos about milestones in our lives.

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DivvyHQ

AUGUST 3, 2020

Study after study finds that incorporating stories into your content marketing creates a more engaging experience, and a long-lasting impression on audiences. Let's dig deeper into the research and learn about specific ways in which marketers can create lasting memories and be top-of-mind when your customer is ready to buy.

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DivvyHQ

SEPTEMBER 28, 2017

Tim Washer: Improv Rules for B2B Storytelling. Improv Rules for B2B Storytelling – CMWorld 2017 from Tim Washer. While at Content Marketing World, the DivvyHQ team interviewed an amazing group of brand marketers from such brands as Cisco, Citrix, LinkedIn, SAP, Electrolux and Cleveland Clinic. Trust your audience.

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DivvyHQ

FEBRUARY 21, 2019

The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Given that great storytelling is integral to effective content marketing , it’s a worthwhile refresher for any practitioner who wants to keep an audience coming back for more. At DivvyHQ, we love content marketing.

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Content Marketing Planning Content Television marketing 66

Marketing Insider Group

OCTOBER 21, 2015

Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. https://www.crunchbase.com/organization/divvyhq. https://percolate.com/. https://www.crunchbase.com/organization/percolate. 24,000,000. 40,000,000. 74,500,000.

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DivvyHQ

AUGUST 24, 2021

Your website content needs to appeal to both, but leveraging empathetic language and storytelling is key to making an emotional connection and getting visitors to act. Please remove your finger from the easy button. You're not doing your company any favors. More here from guest contributor Jori Hamilton.

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SEO Storytelling Marketing Websites Content 105

Convince & Convert

OCTOBER 2, 2013

In addition, your employees may have the stories, but may not be storytellers. For production , look at DivvyHQ , Kapost or InboundWriter. Simply put, brands are not investing enough in editorial and proofreading as part of their processes. Assign an editor to help them tell a story that works for your content marketing program.

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DivvyHQ

AUGUST 21, 2019

And at the heart of what both professions do is storytelling. They Are Exceptional Storytellers. Being a great storyteller is one of the most important characteristics for a content marketing writer. Storytellers use a narrative format with a beginning, middle, and end. Content Planning and Journalism.

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Planning Content Marketing Paid Search Agency Storytelling 45

DivvyHQ

SEPTEMBER 16, 2016

There is no shortage of buzz surrounding the concept and practice of “brand storytelling” these days. Many of us who have gravitated to the content creation world are natural storytellers, but trying to find and/or create authentic, impactful stories in a corporate environment can be a challenge.

Video Marketing 40

Video Marketing Content Marketing Storytelling Advertising Agencies 40

DivvyHQ

DECEMBER 2, 2016

And finally, he put his teaching hat on and shared some of his learnings about the power storytelling. He told a passionate story of his experiences running the Old Vic Theater in London. Michele Linn’s Favorite Content Marketing Video. Here’s Michele on the experience… “I found Kevin Spacey to be absolutely charming.

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Video Marketing Content Marketing Cable Content 40

DivvyHQ

AUGUST 15, 2019

Storytelling is really the heart of content marketing. Tips for Effective Content Planning Brainstorming. To kickstart your next content planning brainstorming process, experiment with one (or more) of these six techniques. Start With Stories. Your goal of a brainstorming session should be to come up with stories.

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Planning Content Work Management Marketing Management 53

DivvyHQ

AUGUST 23, 2017

Content Strategy Lead – Customer Storytelling, SAP. Co-Founder & Strategic Director, Orbit Media Studios, Inc. Customer loyalty aims to drive retention and upsell of products and services. celiabrown Click To Tweet. Celia Brown. Are you ready to future-proof your content marketing strategy?

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

OCTOBER 9, 2018

As more and more marketers embrace the power of storytelling, narrative writing in particular is a strength to keep growing. Last but certainly not least: writing (and, more broadly, communicating) is the most essential skill for any content marketer. Where to Learn It: Nothing will improve your writing more than practice, practice, practice.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

DivvyHQ

DECEMBER 12, 2017

As we get deeper into micro-storytelling, we will need metrics that help us understand how they piece together to measure customer engagement.” Our content marketing measurement eBook is just part of the journey we have taken at DivvyHQ over the past several months. If you are not measuring it, you are sucking without knowing you are!

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

DivvyHQ

MAY 1, 2019

If you’re already a DivvyHQ customer, you can build personas into your content program using your content strategy tab. Far more than an audio version of a blog, podcasts can provide a strong narrative storytelling opportunity for your brand. Could you create a small calculator that demonstrates impact? Usage and Savings Content.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

DivvyHQ

APRIL 5, 2017

By combining 5 years of research with tactical tips, Robert offers readers a vision of the future where campaigns are no more, and storytellers rule the roost. That long-form episodic storytelling that takes time to tell is one of the biggest opportunities in content marketing today.”. Here’s what he had to say.

Planning 40

Planning Content Enterprise Management Storytelling 40

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

DivvyHQ

AUGUST 29, 2023

Ready to turn your employees into brand advocates? Now, let's talk content. You're going to need a strategic content plan developed specifically for employee advocacy. But what does that look like? The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Sound interesting?

Marketing & Strategy 88

Marketing & Strategy Content Planning Brand Identity 88

DivvyHQ

JANUARY 24, 2019

As Joe Pulizzi says, “The managing editor is the actual day-to-day storyteller for the organization. Lessonly’s Kyle Lacy recommends seeking writers with journalistic backgrounds because journalists are natural storytellers who can make a point with fewer words. Building a Content Team that Covers All Your Bases.

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Multi-Touch Attribution Copywriting Content Multi-Channel 40

DivvyHQ

JUNE 9, 2022

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy.

Content 119

Content Process Product Marketing & Strategy 119

DivvyHQ

JULY 27, 2023

Writing persuasive copy that converts can be a challenge. Learn how to craft content that moves your audience step by step through their buyer’s journey with 9 secrets revealed in our latest article.

Content 76

Content Buyer's Journey Lead Scoring Lead Ranking 76

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

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Training Content Marketing Content High Quality Lead 89

DivvyHQ

NOVEMBER 15, 2022

Are you struggling to connect with your target audience? It may be time to consider a conversational content strategy. This type of content engages customers and makes them feel heard.

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Conversion Content Marketing Strategy Marketing & Strategy 94

DivvyHQ

SEPTEMBER 30, 2021

If you're a product company that also offers services, hopefully you're promoting them on your website. But in many cases, those pages are often an afterthought and don't get the same attention or optimization that product pages get.

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DivvyHQ

MAY 10, 2022

With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing. In this post, guest contributor Jimmy Rodriguez, VP of eCommerce at Shift4Shop, offers some creative ideas and tips that will turn your eCommerce marketing from boring to brilliant.

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eCommerce Creativity Content Tips 107

DivvyHQ

OCTOBER 26, 2022

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brand Identity 93

Brand Identity Branding Ad Building Content 93

DivvyHQ

JUNE 21, 2022

Outside of the regular distractions of life, technological distractions are also adding up. In the past 20 years, research has shown a dramatic decrease in our attention spans. For marketers, this means we have to take on the immense challenge of crafting things that capture and hold consumer attention.

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DivvyHQ

DECEMBER 16, 2022

When you need to hit a home run with a piece of content, which member of your team gets the call? Hopefully you have a few of these people in your bullpen. But what is it about these people that makes them special? Top content producers all share several characteristics that set them apart from the rest of the pack.

Content 88

Content Buyer Personas Template Storytelling 88

DivvyHQ

DECEMBER 15, 2022

Are you looking for ways to improve your digital customer experience? Whether you're optimizing your website, working on a new one, or developing an app for your customers, UX copywriting is a key piece of the experience. Our latest article provides a variety of tips from creating engaging copy, to simplifying complex instructions.

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Copywriting Tips Marketing Websites Optimization 87

DivvyHQ

OCTOBER 25, 2018

Elevate Brand through Content and Storytelling. Often, the most effective content capitalizes on storytelling to put the audience’s needs at the center of every asset produced. Subscribe to the DivvyHQ blog to get straight-shooting advice that can help you do just that. More cha-ching?

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Work Management CMS Development Planning Content Marketing 51