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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. That’s how we’ve come up with the perfect recipe for effective, efficient, and powerful content marketing: human content + AI-driven distribution.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Insiders

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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Guest post by Nina Petrov.

eCommerce 272
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B2B Content Marketing Trends in 2022 

Launch Marketing

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126
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Resource Allocation Strategies for Digital Transformation

Biznology

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.

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Budgeting for Success: Allocating Resources for Content Marketing and Goal Setting

ClearVoice

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content distribution. Content creation.

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Optimizing Lead Distribution for Higher Conversion

markempa

I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? Test your lead distribution approach. on a real-time basis.