Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Feeling stuck or unsure?

Media 122

Media PR Distribution Social Media 122

B2B Lead Generation

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations B2B Tactics Leads 120

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases.

Public Relations 66

Public Relations B2B B2B Marketing B2B Sales 66

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Here are some pre-distribution tips to set you up for getting the metrics you want.

Thought Leadership 62

Thought Leadership High Quality Lead PR Content 62

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. With less competition in the media space, your team will be able to stand out even easier and take advantage of a time when many teams aren’t distributing sponsored content. How can teams thrive with fewer resources, less money and fewer hands on deck?

PR 62

PR Public Relations Marketing Strategy Thought Leadership 62

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 53

Press Relevance SEO Search Marketing 53

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. All from a press release. 6 Benefits of B2B Press Releases. Why Trade Pubs Matter.

Press 67

Press B2B B2B Marketing Blast Campaigns 67

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Outreach 98

Outreach Public Relations PR Thought Leadership 98

Brandpoint

OCTOBER 23, 2020

For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines. This includes: MAT releases. Enhanced amplification and distribution, also known as premium MAT releases. Read More: What is a MAT Release? ]. Cost per Lead campaigns.

Media 143

Media B2B Thought Leadership Distribution Advertisements 143

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. While social media may not be changing everything about public relations, it’s definitely adding a new layer of interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Zoominfo B2B Sales B2B Marketing 188

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Media Public Relations Marketing 97

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Public Relations Social Media Marketing Prospects 52

Zoominfo

NOVEMBER 1, 2022

Consistently Exceeding Client Expectations In public relations, timing is everything — and few people understand this better than Alan Roberts of Newswire. If you bought a press release from us a year ago, we’d try to sell you more press releases. For Roberts, this means accurate data is mission-critical.

Zoominfo 130

Zoominfo Marketing Prospects Contact Marketing Intent Data 130

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Social Media 103

Social Media Social Marketing Marketing Strategy PR 103

Marketri

DECEMBER 19, 2011

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language. Have you ever used these terms in your news releases?

Press 48

Press B2B Marketing PR Search Marketing 48

Brandpoint

MARCH 23, 2020

Adjust your messaging Do you have sponsored content or MAT releases in the works? Connect with your distribution partner to start brainstorming ways to set a more helpful and appropriate tone. Distributing an article that’s tone-deaf won’t help your consumers in this stressful time, and it could be damaging to your brand.

PR 138

PR Trust Marketing Trade Show Distribution 138

Brandpoint

NOVEMBER 2, 2022

Public relations professionals have been using the term “stakeholders” long before I started in 1996, but I remember learning how that term transcends clients, customers, consumers and stockholders to include everyone involved in an organization — directly or indirectly.

Brand Identity 62

Brand Identity Branding Media Business 62

Contently

FEBRUARY 21, 2023

In practice, this may mean publishing a social post or press release to address a common audience concern or hesitation about your brand. First, determine your (and your team’s) top priorities and challenges, from content ideation through distribution.

Content Marketing 149

Content Marketing SEO Content Process 149

Biznology

JUNE 2, 2021

With theaters and entertainment venues currently closed or limited and streaming services booming, pre-pandemic entertainment product distribution and consumer access methods are rapidly changing and adapting, reflecting new worldwide behaviors. Satellite and internet streaming services now span language and cultural borders.

Media 104

Media Television marketing Trigger Marketing Internet Marketing 104

Brandpoint

MAY 5, 2016

Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. One of the reasons clients use mat releases religiously is because of the flexibility. Fast turnaround.

Relevance 48

Relevance PR Outreach Content 48

Brandpoint

MAY 5, 2016

Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. One of the reasons clients use mat releases religiously is because of the flexibility. Fast turnaround.

Relevance 48

Relevance PR Outreach Content 48

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But Vocus doesn’t quite match the profile of standard marketing automation products.

Marketing Automation 120

Marketing Automation Social Marketing Automation Marketing 120

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

B2B 65

B2B Word of Mouth Product B2B Marketing 65

Schubert B2B

JULY 20, 2018

Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs. Creating New News. Final Thoughts.

B2B 69

B2B PR B2B Sales Companies 69

Zoominfo

MAY 28, 2018

Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Technical SEO Considerations. 1. Linking. 2. Data-Driven PR.

SEO 194

SEO PR B2B B2B Marketing 194

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. 2: Distribute strategically and use location targeting Breaking through the political noise can be difficult without a targeted plan.

Content Marketing 136

Content Marketing Content Marketing SEO 136

Marketri

MAY 18, 2012

Modern day public relations is about more than issuing press releases - now commonly called 'content marketing', it requires research and monitoring of the conversations that are taking place in the target segments, followed by the creation and distribution of compelling content and value. Distribution.

Distribution 48

Distribution PR Marketing Prospects Search Marketing 48

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign.

B2B Marketing 48

B2B Marketing Press B2B Tips 48

TrustRadius Marketing

FEBRUARY 11, 2022

Many users found themselves producing well-made, official statements of love for this public relations (PR) tool. If you are looking for a way to distribute press releases and then track the effectiveness of those releases by media placements, [Cision Communications Cloud is the] program to use. “If BigCommerce.

Hubspot 89

Hubspot Social Marketing Social Media Contact Marketing 89

Brandpoint

JUNE 23, 2021

With that, we’ll go through Rachel’s view on the value that MAT releases and other services bring to her clients in six different areas that are important to communications professionals. This is where the MAT and Premium MAT Releases can come into play. Read More: How to Craft Modern MAT Releases for the New Media Landscape ].

Campaigns 112

Campaigns Social Marketing Social Media Trust Marketing 112

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. 50 Free Press Release Submission Websites by Internet Marketing.

PR 100

PR Outreach Blogger Best Practices 100

Envy

APRIL 30, 2020

Strategy, budgeting, data insights and distribution are just as important as content creation, so without investing in the expertise, content marketing optimization tools, and data analytics, companies will continue to miss their targets for measurable content marketing ROI. Realistic budgeting for distribution. will support it.

B2B Marketing 133

B2B Marketing Content Marketing B2B Content 133

Marketing Craftmanship

FEBRUARY 16, 2012

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. Missing: Nimmi, the acrobatic dog. All of our editors pick up the phone.

B2B Marketing 100

B2B Marketing B2B Cost Guerilla Marketing 100

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Execution: this includes multiple avenues of content creation, distribution and follow-up. How are your competitors approaching the market?

Optimization 100

Optimization SEM Marketing Prospects Social Marketing 100

Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g.

SEO 100

SEO Search Marketing Keywords Social Media 100

Eric Mower + Associates

NOVEMBER 29, 2018

Today’s always-on digital environment means that when there’s a crisis, public relations pros often play from behind. The news usually breaks before we have a press release drafted or a statement written. How quickly could your company distribute core information about your products, people or facilities?

Public Relations 80

Public Relations Press Cable Twitter 80